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The Market for Cosmetics and Toiletries in Spain

Description:
Value sales of cosmetics and toiletries in Spain grew by over 6% in 2002, representing a slowdown on the growth rate achieved in 2001. The slowdown in growth rates was due to slower economic growth in Spain, the maturing of the market and less scope for innovative developments, especially in the case of mass-market brands, as well as the increasing pressure on prices brought by higher quality private labels. Mens grooming products, baby care, fragrances and hair care experienced the strongest growth rates in 2002. By contrast, colour cosmetics and bath and shower products showed the weakest performance in value terms. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, our cosmetics and toiletries research is the key tool for international strategy and marketing planning.
 
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