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The Market for Cosmetics and Toiletries in UK

  • ID: 64506
  • Report
  • April 2003
  • Region: United Kingdom, Great Britain
  • Euromonitor International
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In 2002 the cosmetics and toiletries market in the UK showed growth in current value terms of 3%, despite the maturity of some products. Growth was driven by a strong performance in colour cosmetics, skin care, bath and shower products and depilatories. Colour cosmetics and skin care both benefited from increasing premiumisation within mass products, which drove up prices in both product types. For example, Procter & Gamble and LOréal launched skin care products with mass positioning, but whose retail prices pushed the boundaries of the mass price segment. Young women began to purchase relatively high value products such as nourishers/anti-agers at an increasingly early age, while their more mature counterparts sought more powerful products. These factors drove nourishers/anti-agers to demonstrate growth of 7.9% in current value terms in 2002, which represented a continuation of the strong growth demonstrated over the rest of the review period. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, our cosmetics and toiletries research is the key tool for international strategy and marketing planning.
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