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Strategic Assessment - Asian Industry Participants Penetration within the Latin American Medical Equipment Segment
Frost & Sullivan, August 2008, Pages: 24
The current research study aims to explain how Asian brands are penetrating the medical equipment market in Latin America. Asian players are divided in Japanese, Chinese and Korean. Differences are found in terms of penetration strategies and product development level. Therefore, Japan arises as the leading Asian technology in the continent due to brand reputation. China is strong in terms of market penetration thanks to one company: Mindray. Korean technology comes third in end users’ perception as a result of a narrow portfolio offering. Overall, as Asian brand perception evolves, future scenarios show an increasing participation of the main brands.
1- DEFINITIONS AND MEASUREMENTS
- Study Objectives and Methodology
-- Objectives and Methodology for the study
- Definitions
-- Market Definition
- Abbreviations
2- ASIAN INDUSTRY PARTICIPANTS ANALYSIS
- Definition and Segmentation of Asian Industry Participants
-- Definition and Segmentation
-- Japanese
-- Chinese
-- Korean
-- Shared Obstacles
- Key Asian Brands
-- Main Asian Brands
- Penetration and Marketing Strategies
-- Strategies for the Latin American Market
- Overview of Asian Industry Participants Analysis
-- Overview of Industry Participants Analysis
3- MARKET ANALYSIS
- Profile of Key Latin American Market
-- Latin American Markets
- Demand Analysis
-- Region 1: Mexico and Brazil
-- Region 2: Chile
-- Region 3: Argentina Colombia and Venezuela
4- CONCLUSION
-- Final Remarks
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