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Attitudes of Women Aged 18-34 in the United States 2008
Mintel, July 2008, Pages: 73
Women ages 18-24 and 25-34 are some of the most important demographics in American society, with each group having its own distinct values, aspirations, and attitudes towards a wide variety of products and services. The information presented herein will provide readers with considerable insight into women in these two age groups and important sub-groups, such as:
- Key differences between ages 18-24 and 25-34, including levels of self-esteem and personal and professional goals
- How ethnicity shapes desires and ambitions of these demographics
- Critical differences in perception of self and how this translates into motivations to purchase a wide variety of products, including travel, clothing, music, and food
- How these two groups use different kinds of media for different purposes, and in particular the Internet and social-networking websites.
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