Dough-Ra-Mi: A Look at Mobile Music, Ringtones, Ringbacks, Games, Graphics & Adult Content
MultiMedia Intelligence, August 2008, Pages: 22
The global retail market for mobile premium content (not including mobile video and mobile TV) is projected to reach $29 billion by 2012. Led by retail mobile music, which was a $4.9 billion market for mobile operators in 2007, mobile premium content services added to the mobile handset user experience. Mobile premium content includes multiple segments of mobile music, as well as gaming, graphics and adult content.
There is a relationship between the success of premium mobile content and the maturity of cellular services in a given region. In emerging markets like China or Brazil, mobile operators are likely to focus on providing reliable, inexpensive packages in voice applications. Still, on balance, mobile games and adult content will continue to grow as revenue streams through 2012, while revenues from mobile graphics are expected to slightly recede.
Mobile Music Revenue by Region ($M)
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"Dough-Ra-Mi: A Look at Mobile Music, Ringtones and Ringbacks, Games, Graphics and Adult Content” reviews the revenue opportunities for mobile operators in the premium mobile content market. The research contains five-year worldwide forecasts of global market revenue for music, gaming, images and adult content. The report provides a further segmentation of the retail mobile music market by revenue for ringtones, ringtunes, ringbacks, over-the-air full music track downloads, and streaming music by region. Additionally, the report explains the mobile content delivery ecosystem, and looks beyond current mobile content to present new applications in what constitutes next generation mobile content.
Abstract
Mobile Premium Content- Dough-Ra-Mi: A Look at Mobile Music, Ringtones, Ringbacks, Games, Graphics & Adult Content" reviews the revenue opportunities for mobile operators in the premium mobile content market. The research contains five-year worldwide forecasts of global market revenue for music, gaming, images and adult content. The report provides a further segmentation of the retail mobile music market by revenue for ringtones, ringtunes, ringbacks, over-the-air full music track downloads, and streaming music by region. Additionally, the report explains the mobile content delivery ecosystem, and looks beyond current mobile content to present new applications in what constitutes next generation mobile content.
Executive Summary
Introduction
The Mobile Content Platform
Mobile Premium Content Market
- Mobile Content Definition Dilemma
The Next Steps in Mobile Content
- Transition to Data Services and Content
- Multiple Levels of Network Convergence
- The Mobile Internet Transforms the Competitive Ecosystem
- Mobile 2.0
- Protecting Mobile Content
- Mobile Content Outside of the Box
- Clipcasting
- Sideloading via Secure Memory
Mobile Content Forecasts
- Next Generation Mobile Content
- Streaming Games
- Advertising Ringback Tones
- Ringback Tone Jukebox
- Ad-Supported Ringtones
List of Figures
Figure 1. Regional Mobile Music Market Revenues by Region. ..
Figure 2. Total Retail Premium Mobile Content Revenue of Selected Services. ..
Figure 3. Mobile Content Delivery Ecosystem. ..
Figure 4. MultiMedia Intelligence Media Distribution Analysis Framework. ..
Figure 5. Evolution to Mobile 2.0. ..
Figure 6. Mobile Music Ecosystem and Application Sensitivity. ..
Figure 7. Screen shots for Second Life Mobile. ..
Figure 8. The Virgin Mobile Ringtone Value Menu powered by BURGER KING. ..
List of Tables
Table 1. Web 1.0 versus Web 2.0. ..
Table 2. Total Retail Mobile Music by Geography (US$ Million). ..
Table 3. Total Retail Polyphonic Ringtone Market by Geography (US$ Million). ..
Table 4. Total Retail Realtone Market by Geography (US$ Million). ..
Table 5. Total Retail Ringtone Market by Geography (US$ Million). ..
Table 6. Total Retail Ringback Tone Market by Geography (US$ Million). ..
Table 7. Total Retail Full Track Music Download Market by Geography (US$ Million).
Table 8. Total Retail Mobile Streaming Music Market by Geography (US$ Million). ..
Table 9. Total Retail Mobile Game Market by Geography (US$ Million). ..
Table 10. Total Retail Mobile Graphics Market by Geography (US$ Million). ..
Table 11. Total Retail Mobile Adult Content Market by Geography (US$ Million). ..
Table 12. Total Retail Mobile Content Market of Selected Services (US$ Million). ..
- AT&T
- Activision
- Apple
- Blockbuster
- Broadcom
- Codemasters
- Encore Software, Inc.
- Google
- InnerActive
- Jamba! (Jamster)
- Linden Lab
- Microsoft
- Motorola
- Movie Point Station
- Myxer
- Napster Mobile
- Nokia
- Qualcomm MediaFLO
- PayPal
- Phonebox Entertainment
- Porto Media
- Samsung
- SK Telecom
- Symbian Limited
- Universal Music Group International
- Verizon
- Virgin Mobile USA
- Vollee
- Warner Music Group
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