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Survey of Consumer Preferences for Cars of Various Classes (based on opinions of car owners) in Ukraine (Russian Version) Product Image

Survey of Consumer Preferences for Cars of Various Classes (based on opinions of car owners) in Ukraine (Russian Version)

  • ID: 649439
  • January 2008
  • Region: Ukraine
  • 85 Pages
  • Action Data Group

Purpose of the survey:

- To study consumer preferences of car owners for cars of various classes in Ukraine.

Research method:

- Personal interviews - formalized questionnaire.

The number of the polled: 500

Targeted audience:

- Drivers of new and second-hand vehicles / those in the process of making a decision to buy a car.
- Those who have bought their cars since 2005 (in 2005-2007).
- Owners of vehicles of different classes (A, B, C, D, E, SUV, MPV).

Sample group: quota sampling.

Quotas:

1) Car class;
2) New cars account for at least 70% of the sample group;
3) Foreign cars (non-Ukrainian/non-Russian origin) account for at least 70% of the sample group;
4) Special quota for the owners who bought their first car in 2007 and drivers of such cars.

Geographic span:

Collection of statistic data was conducted in the following cities:

- Dnepropetrovsk
- Kiev
- Lvov
- Odessa
- Kharkov

79 diagrams also accompany this report

- Survey description
- Purchased cars
- Number of cars per family in different cities
- Ratios of classes in different cities
- Ratios of cars of domestic and foreign origins
- Ratios of new and second-hand cars
- Number of cars, year of production
- Year in which cars were purchased in different cities
- Purposes for which cars are used
- The car being first or second
- Factors taken into consideration when choosing a car
- Importance of the “price” criterion when choosing a car
- Preferences of particular classes
- Awareness of the car’s class
- The most important car features when choosing a car
- The most important car features when choosing a car (in different cities)
- Purposes for which cars are used
- Purposes for which cars are used (in different cities)
- Buying a car
- Main sources of information on cars
- Place of buying a car according to the car’s class
- Place of buying a car according to the car’s class (in different cities)
- Payment methods (in different cities)
- Raising money to pay for a car
- The period of raising money to buy a car
- Source of funds for which a car is bought
- Situations when money was meant for something else but eventually used to buy a car
- The most important requirements to obtain a bank loan
- Prices for cars according to different classes
- Place a car was bought and the car’s price
- Expected operating life of a car
- Alternative car
- Class of an alternative car
- Reasons to refuse from an alternative car
- Subsequent car
- When a subsequent car is to be bought
- Preferences regarding a subsequent car
- When a subsequent car is to be bought (in different cities)
- Preferences regarding a subsequent car (in different cities)
- Expected purposes for which future cars are to be used (in different cities)
- Main sources of information for selecting a future car
- Expected method of paying for a future car (in different cities)
- Expected place from where a future car is to be bought (in different cities)
- Previous car
- Class of the previous car
- Origin of the previous car
- The previous car being new or second-hand
- Price of the previous car
- Main purposes for which the previous car was used
- Operating life of the previous car
- Production year of the previous car
- The person responsible for taking a decision to buy the previous car
- Demographic description of the polled
- Sex
- Age
- Marital status
- Education
- Professional status
- Average monthly income per family member
- Wealth assessment
- Lifestyle and leisure
- The most popular pastimes
- Preferred ways to spend vacations
- Conclusions

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