2008 Sports Nutrition Weight Loss Report
Nutrition Business Journal, January 2008, Pages: 341
Sports nutrition companies once faced the stark reality that their historical base of products were designed for, and fundamentally appealed to, a small minority of the population. Weight-loss companies came to a similar conclusion and low-carb companies ultimately realized that their products were more a niche or a seasonal fad than firmly latched on to the American psyche. Energy drinks may be heading in the same direction with teens, but this is not yet clear.
The central challenge in the SNWL market is to move away from fad marketing and build a larger base of loyal customers. Education must be an important component. Messages and products must be more about long-term nutrition and health than just about short-term weight loss. Weight-loss companies that depend on products must face the fact that weight-conscious Americans will increasingly embrace more active lifestyles, eat better foods and demand the benefits of weight-loss and nutrition science in more than just one product, whether it be pills, meal replacements or low-carb foods. Companies must provide consumers with an expanding variety of forms in pills, drinks, foods and educational materials to link to their desired lifestyle if they are to retain them as loyal, lifelong customers.
There is little doubt that Americans desire healthier lifestyles and healthcare. Demographic trends only confirm and enhance this demand. In 2006, the sports nutrition and weight-loss sector was healing its wounded, with all but the low-carb category delivering healthy growth. Growth will continue at rates above inflation and billons of dollars in new sales await new product and company launches. Specialty products for sports nutrition and weight loss therefore face a market demand profile of considerable scope and vast potential for the foreseeable future.
This new 341-page 2008 Sports Nutrition & Weight Loss Report Industry Report provides the most comprehensive analysis of the $18.2-billion U.S. sports nutrition and weight loss(SNWL) categories.
This report reviews the most dynamic segments of the nutrition industry—and also perhaps of the broader food and pharmaceuticals industries.
-Report presents data and analysis of the 6 SNWL categories: Sports/Energy Beverages, Weight loss pills, Sports Nutrition Supplements, Nutrition Bars, Weight Loss Meal Replacement supplements, & Low-Carb Foods. All are analyzed in a comprehensive products, companies and channels style.
-Historical Data from 1997-2006 & forecasts from 2007-2013 in all product categories across all sales channels
-Mergers & acquisitions in the sports nutrition & weight loss market space
-Analysis on nutrition bars and their first positive market growth in 4 years
-Overviews on changing market share in weight-loss pills and liquid meal replacements
-Updates on the exploding Sports & Energy drink market
1._ TABLE OF CONTENTS
2._ EXECUTIVE SUMMARY
2.1._ ACKNOWLEDGEMENTS
2.2._ RESEARCH METHODOLOGY
2.3._ DEFINITIONS _
3._ MARKET DATA & OVERVIEW
3.1._ U.S. SNWL & SUPPLEMENT INDUSTRY
3.2._ U.S. NUTRITION INDUSTRY
3.3._ HISTORICAL &PROJECTED GROWTH
3.4._ OBESITY &DIABETES
3.5._ REGULATORY ISSUES
3.6._ PRICING
3.7._ CONSUMER USAGE&SPENDING
3.8._ SCIENCE
3.9._ STRATEGIES
3.10._ HISTORY OF SNWL
3.11._ FOUNDING PLAYERS IN U.S. SPORTS NUTRITION
3.12._ MERGERS &ACQUISITIONS
3.13._ LESSER EVIL FOODS
4._ PRODUCTS
4.1._ LOW-CARB PRODUCTS
4.2._ WEIGHT LOSS PILLS
4.3._ SPORTS NUTRITION SUPPLEMENTS
4.4._ NUTRITION BARS
4.5._ SPORTS/ENERGY BEVERAGES
4.6._ MEAL REPLACEMENT SUPPLEMENTS FOR WEIGHT LOSS
5._ SALES CHANNELS & DISTRIBUTION
5.1._ NATURAL&SPECIALTY SUPPLEMENT RETAIL
5.2._ MASSMARKET
5.3._ DIRECT CHANNELS
5.4_ FITNESS CENTERS AND SPORTS CLUBS
6._ SNWL RAW MATERIAL & INGREDIENT SUPPLY
7._ COMPANY PROFILES
7.1._ ABBOTT LABS
7.2._ ALMASED
7.3._ APEX FITNESS
7.4._ AST SPORTS SCIENCE
7.5._ ATKINS NUTRITIONALS
7.6._ BASIC RESEARCH
7.7._ BDIMARKETING
7.8._ BETASTATIN NUTRITIONAL RESEARCH
7.9._ BIOPLEX NUTRITION
7.10._ BIOTEST LABORATORIES
7.11._ BODYONICS
7.12._ BRICKER LABS
7.13._ BSN
7.14._ BUMBLE BAR
7.15._ CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET)
7.16._ CHAMPION NUTRITION
7.17._ CHATTEM (DEXATRIM NATURAL)
7.18._ CHEF JAY'S (TRI-O-PLEX)
7.19._ CLIF BAR
7.20._ COCA-COLA
7.21._ COLORADO BAKING COMPANY (PEAK BAR)
7.22._ COUNTRY LIFE (BIOCHEM)
7.23._ CYBERGENICS
7.24._ CYTODYNE TECHNOLOGIES (XENADRINE)
7.25._ CYTOSPORT
7.26._ DA VINCI'S GOURMET
7.27._ DEBOER
7.28._ DELICIOUSLY SLIM (BENSALEM NATURALS)
7.29._ ECLIPSE
7.30._ ERGOPHARM
7.31._ EXPERT FOODS
7.32._ FIZOGEN PRECISION TECHNOLOGIES
7.33._ FOREVER LIVING
7.34._ GLENNYS SLIM
7.35._ GNC PERFORMANCE
7.36._ GOEN GROUP (TRIMSPA, NUTRAMERICA)
7.37._ GRAM'S GOURMET
7.38._ HANSEN'S
7.39._ HEALTH&NUTRITION SYSTEMS (CARB CUTTER, THIN TABS, ACUTRIM NATURAL)
7.40._ HERBALIFE
7.41._ HOBARAMA (BAWLS GUARANA)
7.42._ HOLLYWOOD MIRACLE DIET (48 HOUR DIET)
7.43._ ISATORI GLOBAL TECHNOLOGIES
7.44._ ISS RESEARCH _
7.45._ JOSEPH'S
7.46._ KAIZEN NUTRITION
7.47._ KELLOGG
7.48._ KRAFT FOODS
7.49._ LA NOUBA
7.50._ LA TORTILLA
7.51._ LABRADA BODYBUILDING NUTRITION
7.52._ LOGIC NUTRITION
7.53._ MARS (SNICKERSMARATHON)
7.54._ MAX MUSCLE
7.55._ MAXIMUM HUMAN PERFORMANCE
7.56._ MDLABS
7.57._ MEDICAL RESEARCH INSTITUTE
7.58._ METABOLIC NUTRITION
7.59._ METABOLIC RESPONSEMODIFIERS
7.60._ METABOLIC TECHNOLOGIES
7.61._ MLO PRODUCTS
7.62._ MOLECULAR NUTRITION
7.63._ MONARCH
7.64._ MOUNTAIN BREAD
7.65._ MUSCLE LINK
7.66._ MUSCLE MARKETING USA
7.67._ IOVATE
7.68._ NATROL
7.69._ NATURADE
7.70._ NATURE'S BEST
7.71._ NBTY
7.72._ NESTLE
7.73._ NEXT PROTEINS INTERNATIONAL
7.74._ NOVARTIS
7.75._ NUTREX RESEARCH
7.76._ NUTRITIONAL TECHNOLOGIES
7.77._ NVE PHARMACEUTICAL
7.78._ OLYMPIAN LABS
7.79._ OPTIMUM NUTRITION
7.80._ PATENTHEALTH
7.81._ PEPSI
7.82._ PHARMAGENX
7.83._ PREMIER NUTRITION
7.84._ PRIME HEALTH SUPPLEMENTS (THINK! )
7.85._ PROMATRIX
7.86._ RED BULL
7.87._ RIPFAST
7.88._ ROCKSTAR
7.89._ ROSS CHOCOLATES
7.90._ SCHWARTZ LABORATORIES
7.91._ SCIFIT
7.92._ SCITEC NUTRITION
7.93._ PROMAX NUTRITION
7.94._ STEEL'S GOURMET
7.95._ SYNTRAX (SI03)
7.96._ THERMO-LIFE INTERNATIONAL
7.97._ IDEASPHERE(FORMERLY TWINLAB CORPORATION)
7.98._ ULTIMATE NUTRITION
7.99._ UNILEVER (SLIMFAST)
7.100._ UNIVERSAL NUTRITION CORP
7.101._ VHT BODY
7.102._ WALDEN FARMS
7.103._ WEIDER NUTRITION INTERNATIONAL
7.104._ WINDMILL CONSUMER (VITAQUEST, GARDEN STATE NUTRITION, CELEMARK)
7.105._ WINDOW ROCK (CORTISLIM)
7.106._ YAMATE CHOCOLATIER
INDEX OF FIGURES
Figure 2-1 US Total SNWL Sales, 1997-2013
Figure 2-2 US Total SNWL Sales by Product, 2006
Figure 2-1 US SNWL Growth, 1997-2013
Figure 3-1 US Total SNWL Sales by Product, 2006
Figure 3-2 US Total SNWL Sales vs Total Nutrition Industry Sales, 1997-2004
Figure 3-3 US Total SNWL Sales vs Total Nutrition Industry Sales, 2005-2013e
Figure 3-4 US Total SNWL Sales & Annual Growth, 1997-2013e
Figure 3-5 US Total Supplement Sales & Annual Growth, 1997-2013e
Figure 3-6 US Total SNWL Sales & Annual Growth, 1997-2013e
Figure 3-7 US Total SNWL Sales by Product Subcategory 1997 – 2004
Figure 3-8 US Total SNWL Sales by Product Subcategory 2005 – 2013e
Figure 3-9 US Total SNWL % of total sales by Product Subcategory 1997 – 2004
Figure 3-10 US Total SNWL %of total Sales by Product Subcategory 2005 – 2013e
Figure 3-11 US Total SNWL Sales Growth by Product Subcategory 1998 – 2004
Figure 3-12 US Total SNWL Sales Growth by Product Subcategory 2005 – 2013e
Figure 3-13 US Total SNWL Sales by Channel, 2006
Figure 3-14 US Total SNWL Channel Sales, Growth, & % of Total, 2004-2006
Figure 3-15 US SNWL Supplements vs Total Supplement Market, 1997-2004
Figure 3-16 US SNWL Supplements vs Total Supplement Market, 2005-2013e
Figure 3-17 US SNWL Supplements* vs Total Supplement Market, 2006
Figure 3-18 US SNWL Supplements vs Total Supplement Market, 2013
Figure 3-19 US Total Supplement Sales & Annual Growth, 1997-2013
Figure 3-20 Top 30 Companies in SNWL (wholesale $M), 2004-2006 Sales & Growth
Figure 3-21 US Nutrition Industry Revenues, 2006 ($mil, consumer sales)
Figure 3-22 US Nutrition Industry Revenues, 2005 ($mil, consumer sales)
Figure 3-23 US Nutrition Industry by Product, 1997-2006 ($mil, consumer sales)
Figure 3-24 US Nutrition Industry by Product Growth, 2000-2006 & ‘07-’10 Forecast
Figure 3-25 Distribution of US Supplement Sales, 2006
Figure 3-26 US Supplement Sales ($mil) by Sales Channel 1997-2006
Figure 3-27 US Supplement Sales Growth by Channel, 2006
Figure 3-28 Supplement Sales by Retail Category, 2006
Figure 3-29 US Supplement Sales Growth Rates, Mass Market vs Natural Food/Specialty
Retail in 2000-2006
Figure 3-30 US Supplement Sales Growth Rates by Channel, Mass Market Stores vs All
Supplements, 1999-2006
Figure 3-31 US Supplement Sales Growth Rates by Channel, NF/Specialty Stores vs All
Supplements 1999-2006
Figure 3-32 US Supplement Sales Growth Rates by Channel, Mail Order & Internet vs All Supplements 2000-2006
Figure 3-33 US Supplement Sales Growth Rates by Channel, Multi-Level Marketing vs All Supplements 1998-2006
Figure 3-34 US Supplement Sales Growth Rates by Channel, Practitioners vs All Supplements, 1999-2006
Figure 3-35 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2006
Figure 3-36 US Supplement vs Total Nutrition Industry Annual Sales Growth Rates, 1995-2013
Figure 3-37 US Supplement vs Functional Foods Annual Sales Growth Rates, 1995-2013
Figure 3-38 US SNWL Subcategory Compound Annual Growth, 2008-2013
Figure 3-39 US SNWL Subcategory Compound Annual Growth, 2003-2013
Figure 3-40 US Total Supplement Sales & Annual Growth, 2005-2013
Figure 3-41 US Sports Nutrition Supplement vs Total Supplement Sales Annual Growth Rates, 1990-2013
Figure 3-42 US Meal Replacement vs Total Supplements Sales Annual Growth Rates, 1990- 2013
Figure 3-43 Annual US Consumer Sales of Supplements, 2002-2013 in $mil
Figure 3-44 NBJ Growth Forecast in Supplement Sales: Annual Average, 2004-2013 CAGR
Figure 3-45 NBJ Supplement Sales Growth Rate Forecasts by Product Category, 2007-2013
Figure 3-46 NBJ Supplement Sales Growth Forecasts by Product Category, 2007-2013 ($mil) 41_
Figure 3-47 Distribution of US Supplement Sales, 2006
Figure 3-48 Representative Pricing Comparison by Product and Sales Channel in 2006
Figure 3-49 Average Sports Nutrition Supplement Prices by Channel, 1999-2003
Figure 3-50 Average Sports Nutrition Supplement Price Growth by Channel, 2000-2003
Figure 3-51 US Sports Nutrition Supplement Pricing & Annual Growth, 1999-2003
Figure 3-52 US Consumer Sports Nutrition Supplement Use, 2006
Figure 3-53 Sports Nutrition Supplements Use: US Consumer Type Market share, 2001-2006
Figure 3-54 Sports Supp Use: US Consumer Type by Number of Users, 1999-2006
Figure 3-55 US Consumer Supplement Use Summary, 2006
Figure 3-56 All Supplements Use: US Consumer Type and Market share, 1999-2006
Figure 3-57 All Supplements Use: US Consumer Type All Supplements by Number of Users, 1999-2007 (millions of American adults)
Figure 3-58 Supplements Users & Non-Users, 2007
Figure 3-59 US Consumer Weight Loss Supplement Use, 2007
Figure 3-60 US Consumer Weight Loss Supplement Use, 2010e
Figure 3-61 All Weight Loss Supplement Use: US Consumer Type and Market share, 2000- 2004, 2007, 2010e
Figure 3-62 Weight Loss Supplement Use: US Consumer Type and Weight Loss Supplements by Number of Users, 2000-2004, 2007, 2010e (millions of American adults)
Figure 3-63 US Consumer Total Meal Replacement Supplement Use, 2006
Figure 3-64 Total Meal Replacement Supplements Use: US Consumer Type Market share, 1999-2006
Figure 3-65 Total Meal Replacement Supp Use: US Consumer Type by Number of Users, 1999- 2006
Figure 3-66 US Total Retail Food Industry Sales by NBJ Food Type, 2006
Figure 3-67 US Healthy Food Sales & % of Total Retail Food Sales: 1995-2006
Figure 3-68 US Lesser Evil Food Industry Sales by 8 Major Food Categories, 2006
Figure 3-69 Penetration Rate Ranking of US Lesser Evil Food as a Percentage of Total US Food Sales by Product: 2006
Figure 4-1 US Total SNWL Sales by Product, 2006
Figure 4-2 Top Companies in Low-Carb Foods (wholesale $M) 2005, 2006 Growth
Figure 4-3 Annual US Consumer Sales of Low-Carb Foods, 1997-2006 in $mil
Figure 4-4 US Low Carb Foods as a % of Total SNWL Sales, 2006
Figure 4-5 US Low-Carb Foods vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-6 US Low-Carb Foods (including low carb bars & meal supps vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-7 US Low-Carb Food Sales by Channel, 2006
Figure 4-8 US Low-Carb Bars vs Non Low-Carb Bars, 2006
Figure 4-9 US Low Carb Bars & Meal Supps vs Low Carb Foods, 2006
Figure 4-10 US Total Low Carb Sales & Annual Growth, 1997-2013
Figure 4-11 US Low-Carb Meal Supps vs Non Low-Carb Meal Supps, 2006
Figure 4-12 US Total Weight-Loss Pills Consumer Sales & Annual Growth, 1997-2013
Figure 4-13 Top Companies in Weight Loss Pills ($M), 2005, 2006 & 2006 Growth
Figure 4-14 US Weight loss pills as a % of Total SNWL Sales, 2006
Figure 4-15 US Weight Loss Pills Sales by Channel, 2006
Figure 4-16 US Weight Loss Pill Supp & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-17 US Weight Loss Pill Supp & Total SNWL Product Sales & Growth Forecast, 2005- 2013e
Figure 4-18 US Ephedra vs Non-Ephedra vs Weight Loss Pill Supps Sales & Growth, 2001- 2006
Figure 4-19 US Ephedra vs Non-Ephedra vs Weight Loss Pill Supps Sales & Growth, 2005-2013e
Figure 4-20 US Weight Loss Pill Supp & Total SNWL Product Growth Trends, 1998-2013
Figure 4-21 US Total Weight Loss Pill Sales & Annual Growth, 1997-2013
Figure 4-22 US Ephedra vs Non-Ephedra Sales as a % of Total WL Pill Sales, 2006
Figure 4-23 US Synepherine vs Non-Synepherine Sales as a % of Non-Ephedra Pill Sales, 2006
Figure 4-24 US Sports Nutrition Supplements as a % of Total SNWL Sales, 2006
Figure 4-25 US Sports Nutrition Supps & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-26 US Sports Nutrition Supps & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-27 US Sports Nutrition Supps & Total SNWL Product Sales & Growth Forecast, 2005-2013e
Figure 4-28 US Sports Nutrition Supps Sales by Channel, 2006
Figure 4-29 US Sports Nutrition Supps & Total SNWL Product Growth Trends, 1998-2013
Figure 4-30 US Sports Nutrition Supplement Sales & Annual Growth, 1997-2013
Figure 4-31 Top Companies in Sports Nutrition Supplements (wholesale $M), 2005, 2006 & 2006 Growth
Figure 4-32 US Powders/Formulas vs Sports Performance Pills vs Prepared Drinks vs Total Sports Nutrition Supps Sales & Growth, 1997-2004
Figure 4-33 US Powders/Formulas vs Sports Pills vs Prepared Drinks vs Total Sports Supps Sales & Growth, 2005-2013
Figure 4-34 US Powders/Formulas vs Sports Performance Pills vs Prepared Drink Sales as a% of Total Sports Nutrition Supplement Sales, 2006
Figure 4-35 US Sports Performance Pills as a % of Total SNWL Sales, 2006
Figure 4-36 US Sports Performance Pills vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-37 US Sports Performance Pill Sales & Annual Growth, 1997-2013
Figure 4-38 US Sports Performance Pills vs Total Sports Nutrition Supps Sales & Growth, 1997-2004
Figure 4-39 US Sports Performance Pills vs Total Sports Supps Sales & Growth, 2005-2013
Figure 4-40 Top Companies in Sports Powders/Pills (wholesale $M), 2005, 2006 & 2006
Growth
Figure 4-41 US Powders/Formulas as a % of Total SNWL Sales, 2006
Figure 4-42 US Powders/Formulas as a % of Total Sports Nutrition Supplement Sales, 2006
Figure 4-43 US Sports Powders/Formulas Sales & Annual Growth, 1997-2013
Figure 4-44 US Sports Powders/Formulas vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-45 US Powders/Formulas vs Total Sports Nutrition Supps Sales & Growth, 1997-2004
Figure 4-46 US Powders/Formulas vs Total Sports Supps Sales & Growth, 2005-2013e
Figure 4-47 US Prepared Sports Drinks as a % of Other Sports Nutrition Supp Sales, 2006
Figure 4-48 US Prepared Sports Drinks as a % of Total SNWL Sales, 2006
Figure 4-49 US Prepared Sports Drinks Sales & Annual Growth, 1997-2013
Figure 4-50 US Prepared Sports Drinks vs Total SNWL Sales Annual Growth Rates, 1998-2013
Figure 4-51 Top Companies in Prepared Sports Drinks (wholesale $M), 2005, 2006 & 2006Growth
Figure 4-52 US Prepared Sports Drinks vs Total Sports Nutrition Supps Sales & Growth,
1997-2004
Figure 4-53 US Prepared Sports Drinks vs Total Sports Supps Sales & Growth, 2005-2013
Figure 4-54 US Nutrition Bars as a % of Total SNWL Sales, 2006
Figure 4-55 US Nutrition Bars & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-56 US Nutrition Bars & Total SNWL Product Sales & Growth Forecast, 2005-2013
Figure 4-57 US Nutrition Bar Sales & Annual Growth, 1997-2013
Figure 4-58 Top Companies in Nutrition Bars (wholesale $M), 2005 & 2006 & 2006 Growth
Figure 4-59 Top Companies in Nutrition Bars sales by Bar Type (wholesale $M), 2006
Figure 4-60 Nutrition Bar Sales by Type, 2006
Figure 4-61 US Sports/Energy Beverages as a % of Total SNWL Sales, 2006
Figure 4-62 US Sports & Energy Drink Sales & Annual Growth, 1997-2013
Figure 4-63 US Sports/Energy Beverages & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-64 US Sports/Energy Beverages & Total SNWL Product Sales & Growth Forecast, 2005-2012
Figure 4-65 US Sports/Energy Beverages & Total SNWL Product Sales & Growth, 1999-2006
Figure 4-66 US Sports/Energy Beverage Sales by Channel, 2006
Figure 4-67 US Sports/Energy Beverage Sales by Channel, 2004
Figure 4-68 US Sports/Energy Beverages & Total SNWL Product Growth Trends, 1998-2013
Figure 4-69 US Energy Beverage Company Sales ($mil) & Annual Growth, 2005-2006
Figure 4-70 Top Companies in Sports/Energy Beverages (wholesale $M), 2005 & 2006 Growth
Figure 4-71 US Sports vs Energy Beverage Sales as a % of Total Sports/EnergyBeverage
Sales, 2006
Figure 4-72 US WL Meal Replacement Supplements as a % of Total SNWL Sales, 2006
Figure 4-73 US WL Meal Replacement Supps & Total SNWL Product Sales & Growth, 1997-2004
Figure 4-74 US Private Label vs Branded Meal Supplement Sales, 2004
Figure 4-75 US WL Meal Replacement Supps & Total SNWL Product Sales & Growth
Forecast, 2005-2013
Figure 4-76 US WL Meal Replacement Supps Sales by Channel, 2006
Figure 4-77 US WL Meal Replacement Supps & Total SNWL Product Growth Trends, 1998-2013
Figure 4-78 US WL Meal Replacement Sales & Annual Growth, 1997-2013
Figure 4-79 US WL Meal Supps vs Total Meal Replacement Supps as a % of Total SNWL
Sales, 2004
Figure 4-80 US Consumer Total Meal Replacement Supplement Use, 2007
Figure 4-81 US WL Meal Replacement Supps sales by Channel: 2004-2006 ($mil, consumersales)
Figure 4-82 Top Companies in Weight Loss Meal Replacement Supplements (wholesale $M),2005, 2006 & 2006 Growth
Figure 5-1 US Retail vs Direct/Other SNWL Sales, 2006
Figure 5-2 US Natural/Specialty Retail vs Retail Mass Market Sports Nutrition Supplement Sales, 2006
Figure 5-3 US Sports Nutrition Supplement Sales by Channel: 2004-2006
Figure 5-4 US Natural/Specialty Retail vs Retail Mass Market WL Pill Supplement Sales, 2006
Figure 5-5 US Internet Channel SNWL Sales by Product, 2006
Figure 5-6 Internet Channel SNWL Sales by Product, 2004-2006
Figure 5-7 US Private Label vs Branded Sports Nutrition Supplement Sales, 2004
Figure 5-8 US Private Label vs Branded Meal Supplement Sales, 2004
Figure 6-1 US Supplement Industry Value Chain, 2006 in $mil
Figure 6-2 US SNWL Value Chain, 2006 in $mil
Figure 6-3 US SNWL Value Chain, 2005 in $mil
ABBOTT LABS
ALMASED
APEX FITNESS
AST SPORTS SCIENCE
ATKINS NUTRITIONALS
BASIC RESEARCH
BDIMARKETING
BETASTATIN NUTRITIONAL RESEARCH
BIOPLEX NUTRITION
BIOTEST LABORATORIES
BODYONICS
BRICKER LABS
BSN
BUMBLE BAR
CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET)
CHAMPION NUTRITION
CHATTEM (DEXATRIM NATURAL)
CHEF JAY'S (TRI-O-PLEX)
CLIF BAR
COCA-COLA
COLORADO BAKING COMPANY (PEAK BAR)
COUNTRY LIFE (BIOCHEM)
CYBERGENICS
CYTODYNE TECHNOLOGIES (XENADRINE)
CYTOSPORT
DA VINCI'S GOURMET
DEBOER
DELICIOUSLY SLIM (BENSALEM NATURALS)
ECLIPSE
ERGOPHARM
EXPERT FOODS
FIZOGEN PRECISION TECHNOLOGIES
FOREVER LIVING
GLENNYS SLIM
GNC PERFORMANCE
GOEN GROUP (TRIMSPA, NUTRAMERICA)
GRAM'S GOURMET
HANSEN'S
HEALTH&NUTRITION SYSTEMS (CARB CUTTER, THIN TABS, ACUTRIM NATURAL)
HERBALIFE
HOBARAMA (BAWLS GUARANA)
HOLLYWOOD MIRACLE DIET (48 HOUR DIET)
ISATORI GLOBAL TECHNOLOGIES
ISS RESEARCH _
JOSEPH'S
KAIZEN NUTRITION
KELLOGG
KRAFT FOODS
LA NOUBA
LA TORTILLA
LABRADA BODYBUILDING NUTRITION
LOGIC NUTRITION
MARS (SNICKERSMARATHON)
MAX MUSCLE
MAXIMUM HUMAN PERFORMANCE
MDLABS
MEDICAL RESEARCH INSTITUTE
METABOLIC NUTRITION
METABOLIC RESPONSEMODIFIERS
METABOLIC TECHNOLOGIES
MLO PRODUCTS
MOLECULAR NUTRITION
MONARCH
MOUNTAIN BREAD
MUSCLE LINK
MUSCLE MARKETING USA
IOVATE
NATROL
NATURADE
NATURE'S BEST
NBTY
NESTLE
NEXT PROTEINS INTERNATIONAL
NOVARTIS
NUTREX RESEARCH
NUTRITIONAL TECHNOLOGIES
NVE PHARMACEUTICAL
OLYMPIAN LABS
OPTIMUM NUTRITION
PATENTHEALTH
PEPSI
PHARMAGENX
PREMIER NUTRITION
PRIME HEALTH SUPPLEMENTS (THINK! )
PROMATRIX
RED BULL
RIPFAST
ROCKSTAR
ROSS CHOCOLATES
SCHWARTZ LABORATORIES
SCIFIT
SCITEC NUTRITION
PROMAX NUTRITION
STEEL'S GOURMET
SYNTRAX (SI03)
THERMO-LIFE INTERNATIONAL
IDEASPHERE(FORMERLY TWINLAB CORPORATION)
ULTIMATE NUTRITION
UNILEVER (SLIMFAST)
UNIVERSAL NUTRITION CORP
VHT BODY
WALDEN FARMS
WEIDER NUTRITION INTERNATIONAL
WINDMILL CONSUMER (VITAQUEST, GARDEN STATE NUTRITION, CELEMARK)
WINDOW ROCK (CORTISLIM)
YAMATE CHOCOLATIER
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