Report on Organic Markets 2008
Nutrition Business Journal, October 2008, Pages: 88
Prices rise as growing consumer demand, increased competition from biofuels worsen supply squeeze for organic farmers and manufacturers
Today’s U.S. organic industry is straddling two extremes. On one side, the industry is continuing to experience an enormous growth rate that, as industry veteran and Aurora Organic Dairy President Mark Retzloff put it, is “floating all boats.” Yet, on the other side, this widespread growth threatens to deluge the supply-strapped organic industry.
Hampered by the limited availability of raw organic materials, some companies are already finding their growth rates curbed by their ability to keep pace with burgeoning demand. Said Annie’s Inc. CEO John Foraker: “We could have grown our organic business and our organic-positioned products much faster at any time over the last five years if there had been a much broader availability of supply.”
Manufacturers, retailers and industry analysts all agree that the most significant damper on the bright future of U.S. organics is the worsening supply squeeze confronting the industry. While more nuanced challenges linked to consumers’ perceptions about health, taste and sustainability; government regulations and support of organic farming; new technology such as cloning and nanotechnology; and even recession will continue to shape the industry’s evolution, the supply issue is the pivotal factor facing U.S. organic companies right now.
1. ACKNOWLEDGMENT:
1.1. AUTHORS AND SOURCES
1.2. DATA METHODOLOGY
1.3. DISCLAIMER
1.4. COPYRIGHT
2. EXECUTIVE SUMMARY
2.1. GROWTH CONTINUES FOR ORGANIC
2.2. WILL RECESSION HURT GROWTH?
2.3. THE SUPPLY SQUEEZE
2.4. HELP FOR ORGANIC FARMERS
2.5. DAIRY, MEAT PRODUCERS SUFFER
2.6. IMPORTS: OPPORTUNITIES AND PROBLEMS
2.7. LIMITING FOOD MILES
3. LUNDBERG FAMILY FARMS.
3.1. CONNECTING LOCAL AND ORGANIC
3.2. DOES ORGANIC TASTE BETTER?
3.3. ORGANICS = TRUSTWORTHY
3.4. PRIVATE-LABEL ORGANICS RISING
3.5. MAINTAINING ORGANICS’ REPUTATION
3.6. ORGANICS = HEALTH
3.7. NEW RESEARCH ON ORGANICS’ BENEFITS
3.8. MASS MARKET ORGANICS
3.9. SUSTAINABILITY INITIATIVES
3.10. FUTURE SCENARIOS
4. IF YOU CAN’T BEAT ’EM, JOIN ’EM: ORGANIC GROWERS ENTER BIOFUELS WITH
MUSTARD SEED
5. ELA FARMS MAXIMIZES THE FRUITS OF ITS LABOR
6. MULTINATIONALS PUSH DEEPER INTO ORGANICS WITH NEW PRODUCTS
6.1. LAUNCHES VS. ACQUISITIONS
6.2. A QUESTION OF TRUST
7. SUPPLY SHORTAGES PINCH DISTRIBUTORS, TOO
8. ORGANIC MEAT DRIVES BEEFED-UP SALES FOR NATURAL, MASS STORES
8.1. SALES SURGE
8.2. CONVENTIONAL GROWTH
8.3. WHERE’S THE BEEF
8.4. DEFINING STANDARDS
8.5. INNOVATIVE PRODUCERS
8.6. HOT DOGS AND MORE
9. NEXT PROTEIN HOOK? ORGANIC FISH
10. ORGANIC YOGURT, DAIRY SALES SPIKE IN CONVENTIONAL STORES
10.1. A CONVENTIONAL SALE
10.2. PROBIOTIC NATION
10.3. CATEGORY LEADERS
10.4. UPS AND DOWNS ON THE HORIZON
11. ALBERT’S ORGANICS’ SALES SLOW AS ORGANIC PRODUCE MARKET MATURES
11.1. PART OF UNFI POWER HOUSE
11.2. BYE BYE BROCCOLI
11.3. W. NEWELL & CO. ENTERS ORGANICS
12. HEALTH CONCERNS DRIVE GROWTH SPURT FOR ORGANIC BABY FOOD
12.1. PRODUCTS MOVE TO THE FREEZER
12.2. FUNCTIONAL FOODS
12.3. MOM-TO-MOM RECOMMENDATIONS
13. CONSUMER DEMAND, INNOVATIVE FLAVORS MAKE CHOCOLATE AN ORGANIC SWEET
SPOT
13.1. CONVENTIONAL ‘CROSS OVERS’
13.2. FAIR TRADE ENTERS SCENE
13.3. CHOCOLATE WITH A MISSION
14. ORGANIC WINE SALES GROW DESPITE LABELING CONFUSION, REPUTATION
14.1. SHAKING THE ORGANIC ‘STIGMA’
14.2. THE SULFITE DILEMMA
14.3. THE BUZZ OVER BIODYNAMIC
14.4. A STEPPING STONE TO ORGANIC
14.5. THE BENEFIT OF ORGANIC
15. SALES OF ORGANIC, NATURAL PET FOOD SKYROCKET AFTER 2007 RECALL
15.1. SAFETY AND TRANSPARENCY
15.2. A PROMISE TO PET OWNERS
15.3. PET TOYS GO ORGANIC, TOO
16. ORGANIC SUPPLEMENT SALES SOAR, BOOST OVERALL SAGGING SECTOR
16.1. DOOR OPENS TO ORGANIC
16.2. IS ORGANIC BETTER FOR SUPPLEMENTS?
16.3. RAW MATERIAL SHORTAGE
17. ORGANIC FIBER GOES HIGH END; SALES JUMP MORE THAN 50%
17.1. SUPPLYING INCREASED DEMAND
17.2. SOFT AND PURE
17.3. FROM THE FIELDS TO THE RUNWAY
17.4. THE FUTURE OF ECO-FIBERS
18. ORGANICS, ACQUISITIONS FUEL STRONG GROWTH FOR HAIN CELESTIAL
18.1. ORGANIC INNOVATIONS
18.2. COFFEE OR TEA? HAIN OFFERS BOTH
18.3. RISING PRICES ACROSS THE BOARD
18.4. ACQUISITIONS CONTINUE
18.5. UPS AND DOWNS FOR HAIN’S STOCK
19. ONCE AGAIN NUT BUTTER FINDS CREATIVE WAYS TO GROW SALES POTENTIAL
19.1. EXPANSION INTO ENERGY BARS
19.2. MARKET CONSOLIDATION
20. NEWMAN’S OWN TRANSFORMS ORGANICS INTO GIVING MACHINE
20.1. ORGANICS GROW FOR NEWMAN’S
This report take a deep look into the Natural and Organic Personal Care (N&OPC) market as it moves into the next stage of its business lifecycle.
The follow topics are discussed:
-New products
-Supply Shortages
-Organic sales and whats currently hot
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