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Deodorants in Portugal

Datamonitor, August 2010, Pages: 42

The Deodorants in Portugal industry profile is an essential resource for top-level data and analysis covering the Deodorants industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of Deodorants in Portugal’s recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of Deodorants in Portugal

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by both value and volume

- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

- Market shares are covered by manufacturer and/or brand

- Also features market breakdown by distribution channel

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

EXECUTIVE SUMMARY
MARKET OVERVIEW
Market definition
Research highlights
Market analysis
MARKET VALUE
MARKET VOLUME
MARKET SEGMENTATION I
MARKET SHARE
FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry
LEADING COMPANIES
Beiersdorf AG
Unilever
Henkel AG & Co. KGaA
MARKET DISTRIBUTION
MARKET FORECASTS
Market value forecast
Market volume forecast
MACROECONOMIC INDICATORS
APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer
ABOUT DATAMONITOR
Premium Reports
Summary Reports
Datamonitor consulting

LIST OF TABLES
Table 1: Portugal deodorants market value: $ million, 2005-09(e)
Table 2: Portugal deodorants market volume: million units, 2005-09(e)
Table 3: Portugal deodorants market segmentation I:% share, by value, 2009(e)
Table 4: Portugal deodorants market share: % share, by value, 2009(e)
Table 5: Beiersdorf AG: key facts
Table 6: Beiersdorf AG: key financials ($)
Table 7: Beiersdorf AG: key financials (€)
Table 8: Beiersdorf AG: key financial ratios
Table 9: Unilever: key facts
Table 10: Unilever: key financials ($)
Table 11: Unilever: key financials (€)
Table 12: Unilever: key financial ratios
Table 13: Henkel AG & Co. KGaA: key facts
Table 14: Henkel AG & Co. KGaA: key financials ($)
Table 15: Henkel AG & Co. KGaA: key financials (€)
Table 16: Henkel AG & Co. KGaA: key financial ratios
Table 17: Portugal deodorants market distribution: % share, by value, 2009(e)
Table 18: Portugal deodorants market value forecast: $ million, 2009-14
Table 19: Portugal deodorants market volume forecast: million units, 2009-14
Table 20: Portugal size of population (million), 2005-09
Table 21: Portugal gdp (constant 2000 prices, $ billion), 2005-09
Table 22: Portugal gdp (current prices, $ billion), 2005-09
Table 23: Portugal inflation, 2005-09
Table 24: Portugal consumer price index (absolute), 2005-09
Table 25: Portugal exchange rate, 2005-09

LIST OF FIGURES
Figure 1: Portugal deodorants market value: $ million, 2005-09(e)
Figure 2: Portugal deodorants market volume: million units, 2005-09(e)
Figure 3: Portugal deodorants market segmentation I:% share, by value, 2009(e)
Figure 4: Portugal deodorants market share: % share, by value, 2009(e)
Figure 5: Forces driving competition in the deodorants market in Portugal, 2009
Figure 6: Drivers of buyer power in the deodorants market in Portugal, 2009
Figure 7: Drivers of supplier power in the deodorants market in Portugal, 2009
Figure 8: Factors influencing the likelihood of new entrants in the deodorants market in Portugal, 2009
Figure 9: Factors influencing the threat of substitutes in the deodorants market in Portugal, 2009
Figure 10: Drivers of degree of rivalry in the deodorants market in Portugal, 2009
Figure 11: Beiersdorf AG: revenues & profitability
Figure 12: Beiersdorf AG: assets & liabilities
Figure 13: Unilever: revenues & profitability
Figure 14: Unilever: assets & liabilities
Figure 15: Henkel AG & Co. KGaA: revenues & profitability
Figure 16: Henkel AG & Co. KGaA: assets & liabilities
Figure 17: Portugal deodorants market distribution: % share, by value, 2009(e)
Figure 18: Portugal deodorants market value forecast: $ million, 2009-14
Figure 19: Portugal deodorants market volume forecast: million units, 2009-14

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