In this report we explore purchasing considerations for greener IT and what drives them - desire to reduce costs or strong beliefs in social and environmental responsibility. This report will help technology companies to get inside the head and heart of decision makers when it comes to Green buying.
This report is derived from Green TECHpulse '08 survey, which was conducted Q1 2008. A total of 600 decision-makers representing 300 midsize organizations with 100-999 employees and 300 enterprise organizations with 1,000+ employees completed a Web survey.
2) Green Is a Head-and-Heart Issue. Here we explore important purchase drivers for greener IT and indicators of greener corporate behaviour
3) Changing Attitudes about Sustainability. Here we talk about organisational attitudes toward environment where comparisons are made with organisations that have a sustainability plan in place vs. those that do not.
4) Conclusions and Recommendations
This report takes the view that being green is not a simple “yes” or “no” option, nor is it a one-time activity. Being green is a process, rather than an end goal. New business technology can be greener than the technology it replaces and new business processes greener than the ones previously in place. The adoption of greener technology is not the conclusion, but merely part of the process of being a greener, more sustainable organization.