Canada Food and Drink Report Q3 2008
Business Monitor International, July 2008, Pages: 48
The Canada Food and Drink Report provides independent forecasts and competitive intelligence on Canada's food and drink industry.
Despite some fears that the US economic slowdown could also harm Canada’s macroeconomic indicators, the food and drinks market is expected to continue performing solidly over the forecast period, rising by just under 15% in value through 2012. The market will be characterised by consolidation on the one hand, and by premiumisation on the other, as several firms pitched at the lower-end of the market have already struggled. Thrown in this mix is the increased focus on health, wellness, and quality foods, as Canadians get older and wealthier, which are some developments that need to be borne in mind when approaching the market.
However, the increased competition in the market is driving some Canadian producers to look abroad, or to alternative avenues of growth. To this end, Canadian beverage firm Clearly Canadian reported its first increase in revenues for 10 years after moving into the baby food and healthy snack markets, while revenues from the firm’s flagship beverage division continued to slide. Around the same time, Clearly Canadian acquired a kosher meat business, Baldwin Street Kosher, in a bid to move further away from its flagging beverages business. In the meantime, seafood and fish products company Icelandic Group USA sold its Canadian shrimp subsidiary Ocean to Ocean in a management buyout, following months of financial difficulties.
As in previous quarters, the food and drink – as well as mass grocery retail (MGR) – markets have witnessed a considerable amount of activities. Catering to changing Canadian demands, in May 2008, US-based YoNaturals, which specialises in healthy alternatives to junk food vending machines by stocking natural or organic snacks and drinks, opened its first Canadian branch. Similarly, Canadian natural products retailer Planet Organic Health Corp posted strong third-quarter sales, illustrating a continuously rising demand for organic products. Around the same time, Canada-based SunOpta, which specialises in natural and organic food, completed the acquisition of Dutch firm Tradin Organic Agriculture, one of Europe’s largest suppliers of basic organic commodities. The move marks SunOpta out as one of the largest suppliers of organic products in the world.
The demand for organic and premium foods is also being addressed by mass grocery retail (MGR) operators, which are increasingly struggling as their profits are squeezed by an aggressive price war. In April 2008, Canadian retail chain Loblaw developed a new upmarket store format designed to differentiate itself from the emerging threat of Wal-Mart’s expanding hypermarket network. The new stores under the Loblaw Great Foods banner will focus on products that appeal to higher-end shoppers. Similarly, A&P Canada launched a ‘Leave it Greener’ environmental campaign, aiming to boost awareness among shoppers through display cards that emphasise eco-friendly products.
Executive Summary 5
Business Environment 6
SWOT Analysis 6
Food And Drink 6
Canada Food And Drink Industry SWOT 6
Mass Grocery Retail 7
Canada Mass Grocery Retail Industry SWOT 7
Macroeconomic Outlook 8
Table: Canada – Economic Activity 9
Food 10
Industry Forecast Scenario 10
Food Consumption 10
Table: Food Consumption Indicators – Historical Data and Forecasts 10
Confectionery 11
Table: Confectionery Value and Volume Indicators – Historical Data and Forecasts 11
Canned Food 12
Table: Canned Food Value and Volume Indicators – Historical Data and Forecasts 12
Trade 12
Table: Food & Drink Sectoral Trade Indicators (US$mn) – Historical Data and Forecasts 12
Industry Developments 13
Market Overview 15
Food Processing 15
Food Consumption 16
Organics 16
Confectionery 16
Canned Food 16
Trade 17
Dairy 17
Drink 19
Industry Forecast Scenario 19
Alcoholic Drinks 19
Table: Alcoholic Drinks Indicators – Historical Data and Forecasts 20
Hot Drinks 20
Table: Hot Drinks Indicators – Historical Data and Forecasts 20
Soft Drinks 21
Table: Soft Drinks Indicators – Historical Data and Fore 21
Industry Developments 21
Market Overview 23
Alcoholic Drinks 23
Beer 23
Wine 24
Hot Drinks 24
Soft Drinks 24
Agriculture At A Glance 26
Table: Canada Dairy Industry Data 26
Agricultural Commodity Price 27
Retail .28
Industry Forecast Scenario 28
Table: Canada Mass Grocery Retail Sales By Format (US$bn) – Historical Data & Forecasts 29
Table: Sales Breakdown By Retail Format Type 29
Industry Developments 29
Market Overview 30
Main Players 31
Table: Structure Of Canada's Mass Grocery Retail Sector By Estimated Number Of Outlets 32
Table: Structure Of Canada's Mass Grocery Retail Sector – Sales By Format (US$bn) 33
Table: Annual Average Value Of Sales By Format In 2007 (US$mn Unless Otherwise Stated) 33
Competitive Landscape 34
Key Players 34
Food and Drink 34
Table – Key Players In Canada's Food & Beverage Sectors 34
Mass Grocery Retail 35
Table: Key Players In Canada's Mass Grocery Retail Ind 35
Company Analysis 36
Food 36
Saputo 36
George Weston Ltd 37
Maple Leaf Foods 38
Drink 39
Corby Distilleries Ltd 39
Mass Grocery Retail 40
Loblaw Companies Ltd 40
Metro Inc 41
Sobeys 42
Wal-Mart 43
Appendix 44
BMI Food & Drink Industry Glossary 44
Food & Drink 44
Mass Grocery Retail 44
BMI Food & Drink Forecasting & Sourcing 46
How We Generate Our Industry Forecasts 46
Sourcing 47
- Saputo
- George Weston Ltd
- Maple Leaf Foods
- Corby Distilleries Ltd
- Loblaw Companies Ltd
- Metro Inc
- Sobeys
- Wal-Mart
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