West Europe Water Coolers 2008
Zenith International, July 2008, Pages: 295
Zenith's twelfth report on the West Europe Water Coolers market is now fully updated, and remains the only report available on home and office delivery (HOD) market trends in the region.
The new 2008 report sets out comprehensive market and segment totals, alongside detailed rankings and profiles of the West European industry's main operators.
Zenith's 2008 West Europe Water Coolers report includes:
-Detailed water cooler market trends across 16 West European country markets: Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
-Full market commentary, covering volume, units, cooler throughput, packaging, water types, companies, groups, brands, acquisitions and forecasts to 2012
-Installed base of water cooler machines in place as at end December 2007
-Revenue analysis, addressing unit rental income and bulk water sales including throughput rates
-Packaging analysis by type and water cooler pack size
-Key industry features and changes to watch including economic, environmental and climate trends as well as quotes from industry players
The bottled water cooler markets of the 16 West European countries analysed for this new report form part of a dynamic Euros 715.4 million industry that has delivered a 3.6% compound annual growth rate (CAGR) in terms of unit placements, and 7.5% in terms of volume growth, over the last five years.
Within water coolers it is clear that the more advanced North European markets have experienced a slowdown in cooler unit and volume gains. Having commenced cooler activities several years after their northern counterparts, the southern European countries have dominated in terms of recent growth. The UK is expected to remain the dominant national force within West Europe by 2012, albeit with reduced unit and volume shares. However, based on current performance and market forecasts, the dynamic Spanish market could see itself propelled into second place in five years’ time, pushing France into third place.
Aside from the weather, the West European bottled water cooler industry has been faced with two further challenges: rising overheads and scrutiny of its green credentials.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
The West Europe Water Coolers Report 2008 is broken down into 4 main sections:
-A full market commentary with accompanying charts provides in-depth analysis of trends in such areas as units, consumption, water types, industry structure, pricing, leading national operators and groups.
-Comprehensive tables look closely at the European market and each segment, covering – consumption, unit numbers, packaging types and sizes, leading companies/producers/brands, cooler throughput, revenue indicators and forecasts to 2012.
-Market development charts track the origins of Europe's water cooler industry to the present day.
-16 country profiles contain expert market interpretation and tables. Full company profiles of over 100 water for cooler bottlers, bottler-distributors and distributors are included. Each profile covers company structure, sales volume, unit placements, marketing analysis and commentary.
Although included in the European overview tables, Zenith's UK Water Coolers 2008 report provides a separate and comprehensive analysis on the United Kingdom market.
Introduction 1
Brief summary 2
SECTION 1 – WEST EUROPEAN MARKET OVERVIEW 4
Unit and volume analysis 6
Southern Europe drives growth
The UK remains the dominant force in terms of unit placements 7
Ireland tops the table in terms of number of unit placements per head of population 8
The UK sells the largest amount of water via coolers
Austria heads the throughput league table 9
Summary of West Europe’s national bottled water cooler markets 10
Water types, formats and packaging 13
Purified waters loose their 2006 lead on spring water
The 18.9 litre returnable polycarbonate bottle dominates 15
Industry structure 17
Eden Springs versus Nestlé Waters on the West European stage 19
Viva Aqua Service battles with UK and French players in national distributor rankings 21
Culligan retains number two brand position despite volume declines 22
Eden Springs UK is the leading national bottler – but Nestlé places third, fourth and fifth 23
The service offering 24
Machine types 25
Sanitisation 26
Additional services 28
Contract lengths
Cancellation rates 29
Consumer segments: home versus office
Pricing 31
Competitive forces: point of use 32
The regulatory environment 34
Summary of the West European market’s distinguishing features in 2007/8 34
Outlook and forecast to 2012 36
SECTION 2 - TABLES
Market overview
1 West European bottled water market, 2003-2007 40
2 West European water cooler market analysis, 2003-2007 41
3 West European water cooler & bulk water volumes, 2003-2007 42
4 West European water cooler volume & bulk water annual percentage change, 2003-2007 43
5 West European water cooler numbers by country, 2003-2007 44
6 West European water cooler numbers annual percentage change, 2003-2007 45
7 West European cooler water throughput by country, 2005-2007 46
8 West European water cooler market breakdown, 2003-2007 47
9 West European cooler water types by country, 2007 48
10 West European cooler water packaging sizes by country, 2007 49
Industry structure
11 Top 25 national water cooler distributors, 2003-2007 50
12 Top 5 West European water cooler distributor groups, 2004-2007 52
13 Top 25 West European water cooler brands, 2003-2007 55
14 Top 25 West European water cooler bottlers, 2003-2007 56
15 Top water cooler distributors by country, 2003-2007 57
16 West European water cooler market characteristics, 2007 61
17 West European water cooler units per 1,000 population, 2003-2007 62
18 West European water for cooler consumption per person, 2003-2007 63
19 West European water cooler revenue indicators by country, 2007 64
20 West European water cooler revenue indicators, 2005-2007 65
Market forecast
21 West European water cooler volumes by country, 2007-2012 66
22 West European water cooler numbers by country, 2007-2012 67
SECTION 3 - MARKET DEVELOPMENT CHARTS 68
SECTION 4 - COUNTRY PROFILES
Austria Water coolers in Austria, 2007 70
Leading water cooler companies (machines), 2003-2007 74
Leading water cooler companies (volume), 2003-2005
Leading water for cooler brands, 2003-2007 75
Company profiles 76
SECTION 4 - COUNTRY PROFILES (CONT)
Belgium/Lux Water coolers in Belgium and Luxembourg, 2007 79
Leading water cooler companies (machines), 2003-2007 84
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 85
Company profiles 86
Denmark Water coolers in Denmark, 2007 94
Leading water cooler companies (machines), 2003-2007 98
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 99
Company profiles 100
Finland Water coolers in Finland, 2007 106
Leading water cooler companies (machines), 2003-2007 110
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 111
Company profiles 112
France Water coolers in France, 2007 114
Leading water cooler companies (machines), 2003-2007 120
Leading water cooler companies (volume), 2003-2007 121
Leading water for cooler brands, 2003-2007 122
Company profiles 123
Germany Water coolers in Germany, 2007 132
Leading water cooler companies (machines), 2003-2007 137
Leading water cooler companies (volume), 2003-2007 138
Leading water for cooler brands, 2003-2007 139
Company profiles 140
Greece Water coolers in Greece, 2007 150
Leading water cooler companies (machines), 2003-2007 154
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 155
Company profiles 156
SECTION 4 - COUNTRY PROFILES (CONT)
Ireland Water coolers in Ireland, 2007 163
Leading water cooler companies (machines), 2003-2007 168
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 169
Company profiles 170
Italy Water coolers in Italy, 2007 175
Leading water cooler companies (machines), 2003-2007 180
Leading water cooler companies (volume), 2003-2007 181
Leading water for cooler brands, 2003-2007 182
Company profiles 183
Netherlands Water coolers in the Netherlands, 2007 198
Leading water cooler companies (machines), 2003-2007 203
Leading water cooler companies (volume), 2003-2007 204
Leading water for cooler brands, 2003-2007 205
Company profiles 206
Norway Water coolers in Norway, 2007 216
Leading water cooler companies (machines), 2003-2007 220
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 221
Company profiles 222
Portugal Water coolers in Portugal, 2007 227
Leading water cooler companies (machines), 2003-2007 231
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 232
Company profiles 233
Spain Water coolers in Spain, 2007 240
Leading water cooler companies (machines), 2003-2007 245
Leading water cooler companies (volume), 2003-2007 246
Leading water for cooler brands, 2003-2007 247
Company profiles 248
SECTION 4 - COUNTRY PROFILES (CONT)
Sweden Water coolers in Sweden, 2007 262
Leading water cooler companies (machines), 2003-2007 266
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 267
Company profiles 268
Switzerland Water coolers in Switzerland, 2007 272
Leading water cooler companies (machines), 2003-2007 277
Leading water cooler companies (volume), 2003-2007
Leading water for cooler brands, 2003-2007 278
Company profiles 279
SECTION 5 - APPENDICES
APPENDIX 1: Quantifying the market 288
APPENDIX 2: Additional industry background
The water cooler concept
Types of machine 289
A service industry
Market origins 290
APPENDIX 3: Glossary
APPENDIX 4: Acronyms and abbreviations 292
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
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