Generating Growth: Deutsche Telekom's IPTV Strategy
Ovum, July 2008, Pages: 7
Like many European incumbent operators, Deutsche Telekom is under pressure from declining fixed voice revenues, as well as slowing mobile and broadband growth. In order to combat these issues, Deutsche Telekom is hoping IPTV will help it to generate new revenue streams and growth. Sally Banks provides an overview of the T-Home Entertain consumer packages for digital TV and video on-demand, their positioning in the German market and why Deutsche Telekom can achieve its objectives for growth.
Table of contents
Ovum view
Critical success factors
Competitive landscape
Deutsche Telekom dominates DSL market
Deutsche Telekom’s IPTV offering
Premium service at premium price
Competition
The major threats
Table of figures
Figure 1 German broadband market share by connections: December 2007
Table 1 DT’s content deals
Table 2 Additional charges for Entertain packages
Table 3 Key features of major TV offerings in the German market
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW6
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
