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Oils and Fats in India
Euromonitor International, Sep 2010, Pages: 69
With high market fragmentation, especially in the largest category, vegetable and seed oil, getting consumers to identify brands and remain loyal remained a key challenge in 2010. With cost pressures easing and regional/local players offering large discounts, price-sensitive consumers continued to switch rapidly between brands towards the end of the review period. While well-known brands including Fortune, Saffola and Sundrop had a dedicated base of urban consumers, the vast majority of...
The Oils and Fats in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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