Commonwealth Bank of Australia: Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile
Datamonitor, August 2008, Pages: 44
Commonwealth Bank of Australia (CBA or ‘the group’) is one of the four major banks in Australia based on asset value. This profile offers a comprehensive review of the group’s operations and performance.
Scope
- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights of this title
CBA’s core strength is its proprietary distribution network, which is Australia’s largest bank franchise. It has 1,010 bank branches and over 3,300 ATMs nationally. CBA supports more than 180,000 Electronic Funds Transfer Point of Sale terminals throughout Australia, as well as 10 call centers.
The group’s distribution franchise, scale and brand enabled it to command a strong market position in many of the banking segments, especially in the retail banking. The group has the largest market share of home loans (18.6%) and household deposits (29%) as of December 2007.
Customer service remains the group’s top strategic priority to remain competitive in the market place. After the initiatives taken in 2006, the group received fewer retail customer complaints and more customer compliments in 2007. In 2007, the group introduced various customer service initiatives to increase customer satisfaction scores.
Key reasons to purchase this title
- Access all the important information and analysis on the company in a single report
- Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain
- Gain access to company’s adjusted five year financial data along with key ratios and market capitalization
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company overview and key facts 5
Business description 5
History 7
Company locations and subsidiaries 8
Company Financials 11
Overview 11
Revenue by division 11
Revenue by geography 12
Products and Services List 13
Major products and services 13
Competitors and Strategic Business Relationships 14
Top competitors 14
Shareholding structure 14
Strategy 16
Mission 16
Company view 16
Strategy 21
Corporate social responsibility 23
SWOT Analysis 25
Overview 25
Strengths 25
Weaknesses 26
Opportunities 27
Threats 28
Key Employees 30
List of key employees 30
Key employee biographies 30
Financial and Operational Overview 38
Financial overview 38
Appendix 41
Ask the analyst 41
TABLES
Table 1: United Overseas Bank - key facts 5
Table 2: United Overseas Bank - Other locations and subsidiaries 9
Table 3: United Overseas Bank - revenue by division 11
Table 4: United Overseas Bank - revenue by geography 12
Table 5: United Overseas Bank - products and services 13
Table 6: United Overseas Bank - top competitors 14
Table 7: United Overseas Bank - key shareholders 14
Table 8: United Overseas Bank - SWOT analysis summary 25
Table 9: United Overseas Bank - key employees 30
Table 10: United Overseas Bank - financial statements summary 38
Table 11: United Overseas Bank - other key statistics and ratios 38
Table 12: United Overseas Bank - overview of operating segments 40
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