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Ready Meals in France
Euromonitor International, Oct 2010, Pages: 93
With the economic crisis, consumers rediscovered the joy of cooking from scratch. This return of home cooking has strongly penalised the overall ready meals sector as consumers have switched from ‘easy to cook’ options to homemade ready meals in order to save money. The frozen, the canned/preserved and the dried ready meals were the worst affected by this trend with value sales down by 3% in 2010 for the two first ones and by 5% for the last one.
The Ready Meals in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Ready Meals market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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