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Sweet Spreads in Morocco

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    Report

  • 21 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 655443
Over 2023, sweet spreads is set to rebound, albeit marginally, from the slight decline in retail volume sales in 2022. Stagnation is due mainly to the strong retail volume decline in honey and only moderate growth in the main category, jams and preserves. The demand for jams and preserves is affected by changes in Moroccan consumers’ consumption habits. For example, more Moroccan consumers are turning to perceived healthier alternatives like olive oil and argan oil.

The Sweet Spreads in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SWEET SPREADS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Changing consumption habits hit jams and preserves
  • Production issues and lower-priced alternatives hurt packaged honey
  • Amlou sparks nut and seed based spreads
PROSPECTS AND OPPORTUNITIES
  • Health-conscious and affluent consumers to spur revival in retail volume sales of honey
  • Growing economy brand and private label offer to restrain average unit price growth
  • Nut and seed based spreads to continue to gain traction through healthy positioning
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2018-2023
  • Table 2 Sales of Sweet Spreads by Category: Value 2018-2023
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2019-2023
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2018-2023
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources