This strategic white paper deals with the developing role of wood plastic composites (WPCs) in North America as a truly sustainable green material in the building and construction, and several other, markets that traditionally use wood products sourced from the forestry industry. Apart from addressing the wood lumber issue, this white paper addresses the benefits of WPCs that offer the best of two industries with the robustness of wood and the flexibility of plastic. This white paper examines how a cost-efficient, high-quality, and truly green WPC product can be developed to provide immense benefits to the manufacturing industry, as well as the end users.