UWB Emerging Technology Report 2008

West Technology Research Solutions, September 2008, Pages: 43

New Report Projects UWB Market Growth

This study finds Application Developer support & the Bluetooth SIG together stimulate UWB market adoption.

The report contains specific and detailed analysis of data which can be used to build business or product plans, as well as a comprehensive underlying framework allowing participants in this industry to understand the broader picture of competitive challenge and areas of opportunity.

As the wireless connectivity protocols mature and gain market acceptance, the differentiation between Bluetooth, WiFi, and UWB begin to blur within the wireless industry. Many of the same players involved in promoting and developing UWB-based wireless connectivity options are deeply embedded in the furtherance of the IEEE 802.11 family of specifications that drive Wi-Fi as a competitive alternative in the wireless connectivity arena. While each protocol and technology under development today will eventually find its own unique application and niche within the market, the component OEMs are maintaining their stake in the various initiatives as a means to ensure a place in the wireless connectivity market. The question looming over the emergence of UWB products today is related to the mechanism by which significant adoption will be stimulated. The key to this is strong application developer activity.

The newly issued UWB Emerging Technology Report analyzes and forecasts the market for Ultra Wideband (UWB) technologies in connectivity applications. Analysis includes an assessment of market by UWB protocol (e.g. DS-UWB from GiT, CWave UWB from Pulse~Link, and MB-OFDM UWB from the WiMedia Alliance), the Certified Wireless USB I/F, WiMedia Alliance, high speed Bluetooth, and CWave UWB. The report also includes global & regional market trends & forecasts, regulatory issues, standards development, economic effects, and strategic developments. Finally, a 5-year forecast detailing sales volume, unit shipments, and average selling price by vertical technology segment provides data that can be used to build business or product plans.

Key Findings:

(1) Ultra wideband has shifted from a nascent technology to a sol¬idly emerging protocol underlying the certified wireless USB and Bluetooth “high speed” implementations.

(2) Certified wireless USB will enable wireless transfer of photo¬graphs and other media from consumer electronics devices to per¬sonal computing and output devices.

(3) Bluetooth has undergone an expansion campaign over the last 18 months to incorporate newly-emerging protocols such as near-field communications (NFC), Wibree, and Ultra Wideband.

(4) Wireless delivery of high definition video content is an area that has very much emerged over the last 12 months. The market for wireless delivery of high definition video promises to be large, with decisive consumer adoption once the technology has been proven in end products.

Note: The report includes a one hour telephone consultation.

Executive Summary
Industry & Market Overview
The Mechanism of Ultrawideband’s Market Impact
Market Implications of Ultrawideband Protocol & Signal Characterization
Global UWB Regulatory Progress
Market Drivers
The Effect of Wired Standards Bodies on UWB Markets
Applications
Certified Wireless USB Market Analysis
Alliance Activity
The Unique WiMedia Business Model
Bluetooth SIG Evolution
IP & Technical Analysis
DS UWB Technology Productization Efforts
UWB IP & Patent Litigation Issues
Market Forecasts

Tables & Figures
Scope
Shipment Forecast by Technology: UWB vs Bluetooth and 802.11
Competing Wireless Technologies by Application
Analysis of UWB Use Cases
UWB Shipment Forecast (CWave vs CW USB vs Bluetooth over UWB) (2006 - 2013)
WiMedia UWB Radio Component Availability
UWB Traffic Types
Summary of Pulse~Link Patent No. 6,970,448
UWB Sales Forecast (2005-2013)
UWB Shipment Forecast (2005-2013)
UWB Average Selling Price Forecast (2005-2013)
UWB in North America Sales Forecast (2005-2013)
UWB in North America Shipment Forecast (2005-2013)
UWB in Europe Sales Forecast (2005-2013)
UWB in Europe Shipment Forecast (2005-2013)
UWB in Asia Sales Forecast (2005-2013)
UWB in Asia Shipment Forecast (2005-2013)
UWB in ROW Sales Forecast (2005-2013)
UWB in ROW Shipment Forecast (2005-2013)
UWB in Communications Sales Forecast (2005-2013)
UWB in Communications Shipment Forecast (2005-2013)
UWB in Computing Sales Forecast (2005-2013)
UWB in Computing Shipment Forecast (2005-2013)
UWB in Consumer Electronics Sales Forecast (2005-2013)
UWB in Consumer Electronics Shipment Forecast (2005-2013)
UWB in Enterprise Sales Forecast (2005-2013)
UWB in Enterprise Shipment Forecast (2005-2013)
UWB in Transportation Sales Forecast (2005-2013)
UWB in Transportation Shipment Forecast (2005-2013)
UWB in Bluetooth Shipment Forecast (2005-2013)
UWB in Certified Wireless USB Shipment Forecast (2005-2013)
UWB in CWave Shipment Forecast (2005-2013)

Over the last year three shifts in the UWB market emerged which indicates a market transition from demonstrations and prototypes to actual shipping products.

(1) An evolution of the Bluetooth SIG into an umbrella organization for multiple connectivity radios, including UWB, all running under the Bluetooth stack,

(2) Pulse~Link achieving customer validation of its CW-UWB products, and

(3) a strong move by CSR towards integrating UWB into its offering.

As the wireless connectivity protocols mature and gain market acceptance, the differentiation between Bluetooth, WiFi, and UWB begin to blur. Many of the same players involved in promoting and developing UWB-based wireless connectivity options are deeply embedded in the furtherance of the IEEE 802.11 family of specifications that drive Wi-Fi as a competitive alternative in the wireless connectivity arena. While each protocol and technology under development today will eventually find its own unique application and niche within the market, the component OEMs are maintaining their stake in the various initiatives as a means to ensure a place in the wireless connectivity market.

Now it is simply a matter of letting the market and equipment manufacturers define the application for the various wireless connectivity options.

The question looming over the emergence of UWB products today is related to the mechanism by which significant adoption will be stimulated. The key to this is strong application developer activity. Thus we expect that the application of UWB as an underlying protocol for high speed Bluetooth, with its tremendous number of Bluetooth application developers, will quickly dominate new product introductions.

- Alereon
- Bluetooth SIG
- Focus Enhancements
- Global Interface Technology
- HomeGrid Forum
- Icron Technologies
- Pulse~Link
- Realtek
- Sony
- Staccato Communications
- Tektronix
- TZero Technologies
- WiMedia Alliance
- WiQuest
- Wisair

Products Mentioned:

- CWave UWB
- WiMedia UWB

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