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North America Media Sectors : A Company and Industry Analysis (August 2008) Product Image

North America Media Sectors : A Company and Industry Analysis (August 2008)

  • Published: August 2008
  • Region: America, North America, United States
  • 32 pages
  • Mergent

This report updates the previous North American media report, focusing on the markets in Canada and the United States
Current Environment - Key Points
- Over the past few months, major players within the industry continued to perform solidly financially
However, this was not reflected in share prices, with many companies seeing their stock prices fall in the midst of a global equity market slump
- The need to streamline advertising expenditure also led to many advertisers shifting their advertising budgets online, thus benefiting online media companies
- Print media companies, especially newspaper companies, continued to struggle with falls in circulation, market share, readership and revenues
- Broadcast content providers also continued to work with new and online media companies to explore new markets and develop new technologies and products
- The advertising revenues of newspapers meanwhile suffered one of the largest declines in more than half a century in 2007
- Over the past six months, leading companies in the Canadian media industry reported mixed financial results as the Canadian economy started to slow and the global equity market slumped

Industry READ MORE >

Current Environment - US - Sector Overview - Sector Performance - Leading Companies - Mergers, Acquisitions, Alliances and IPOs Current Environment - Canada - Sector Overview - Leading Companies - Mergers, Acquisitions and Alliances Industry Profile - US - Industry Overview - Broadcast Media - Print Media - New Media - Policy and Regulatory Environment Industry Profile - Canada - Industry Overview - Broadcast Media - Print Media - Policy and Regulatory Environment Market Trends and Outlook - US - Broadcast Digitalization Moves Forward - Newspaper Segment Continues to Deteriorate - Online News Websites Gain Popularity - Market Outlook Market Trends and Outlook - Canada - Canadian Newspapers Holding Strong - Copyright Violations and Intellectual Property Piracy Issues Persist - Digital TV Takes Hold - Market Outlook Currency Conversion Table The Scope of This Report Key References Comparative Data Reports Coverage

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