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The Europe Media Sectors : A Company and Industry Analysis (May 2005)

  • ID: 656248
  • Report
  • May 2005
  • Region: Europe
  • 32 pages
  • Mergent
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This report examines the media sectors in Europe, focusing on the key markets in France, Germany, Italy, the Netherlands, Sweden and the United Kingdom
Current Environment - Key Points
- Leading European media companies mostly reported solid financial results during 2004, while the stock prices of many media companies rose consistently across the region
- A number of companies were actively involved in M&A activities, as positive financial performances and improved cash flow provided the cash to acquire cross-media interests
A more relaxed regulatory environment also led foreign media companies to acquire European media interests
- A recent merger of eight newspaper titles of three leading Dutch publishers into one renewed concerns over media ownership and that unbiased reporting was under threat
- The Italian media industry was embroiled in controversy over the efforts of Italian Prime Minister and media mogul Silvio Berlusconi to privatize Italy's main public broadcaster Rai Radiotelevisione Italiana SpA (Rai)

Industry Profile - Key Points
- European media has long been liberal and has attracted solid levels of foreign investment
- Reflecting the global trend, traditional media forms, especially the print media, are coming under increasing pressure from new formats such as the internet
- The uptake of pay-TV, which has been slow for the past three years, picked up in 2004
Around 2.6 million pay-TV subscribers were added in 2004 compared with 1.3 million in 2003
- Most European countries have liberal media regulatory policies, with the European Union's 1986 Single European Act leading to the mushrooming of commercial and private terrestrial and satellite broadcasters
Market Trends and Outlook - Key Points
- The internet continues to offer new opportunities for media companies, with more companies moving content online
- Tabloids have regained popularity in a number of markets, with newspaper publishers introducing new papers or turning broadsheets into tabloid form in an effort to deal with declining circulations
- Over the past year, a relationship between cell phones and other media types has developed
TV particularly has embraced cell phones as a way to interact with audiences
SMS-voting has gained popularity not only as a way to interact but as a revenue generator
- Media advertising in Europe, though robust, is likely to lag behind its North American and Asian counterparts, owing to possibly higher consumerism in both regions
- M&A activity in the European media industry, hit hard by the burst of the US tech bubble in 2000, has rebounded
Better cash flows and positive financial results for a number of leading media companies has put them in favorable positions to acquire other media interests moving forward

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Current Environment
- Sector Overview
- Leading Companies
- Sector Performance
- Merger, Acquisition and
Alliance Activity
Industry Profile
- Overview
- Market Segments
- Media Ownership Laws
Market Trends and Outlook
- Online Advertising Surges
- Harnessing the Illusive Online
Subscriber
- The Tabloid Gains Popularity
- SMS Audience Interaction
Takes Off
- The Emergence of Digital
Television
- Market Outlook
Country Profiles
- France
- Germany
- Italy
- Netherlands
- Sweden
- United Kingdom
Currency Conversion Table
The Scope of this Report
Key References
Comparative Data
Regional Reports Coverage

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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