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Europe Telecommunications Sectors : A Company and Industry Analysis (May 2008)

Mergent, May 2008, Pages: 36


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This report updates the previous European telecommunications report, focusing on the markets in Finland, France, Germany, Italy, Sweden and the United Kingdom

Current Environment - Key Points

- Over the last six months, Europe continued to show strong broadband growth

- Concerns that the rest of the world would not escape from a US recession fueled the buying of more defensive stocks like utilities and telecoms in Europe

- Vodafone Group, the world's biggest mobile company by sales, reported a 16% jump in quarterly revenues, boosted by acquisitions in the fast-growing Indian and Turkish markets and a strong euro

- The environment of takeovers or acquisitions in Europe changed in the wake of the financial market crisis, with private investors shying away from further investment

- As a result of fierce competition and the need to deliver improving value to their shareholders, European telecom operators sought to achieve greater cost saving efficiencies by sharing network sites


Industry Profile - Key Points

- In the mobile services market segment, almost one fifth of European households have gone completely wireless, cutting off their landline telephone subscriptions to use mobile phones alone

- Although access to high-speed broadband internet in the EU has risen greatly over the past year, there is a growing gap between the Western and Eastern regions

- With research and development (R&D) a main driver of innovation, the EU's relatively low R&D intensity is a source of concern for policy-makers

- In today's increasingly fast moving global business environment, information technology (IT) and telecoms provides the engine of future growth and the key to increasing productivity and competitiveness

- The European Commission launched a wide-ranging review of the whole telecoms sector in November 2007, following the liberalization wave of the last two decades

Market Trends and Outlook - Key Points

- Buying travel tickets and basic consumables via the mobile web is growing in popularity in Japan and South Korea, a trend which is expected to soon hit Europe

- The total number of radio frequency identification (RFID) tags purchased annually in Europe is growing

- Mobile marketing, which was born in eastern Asian countries such as Japan and South Korea, is taking off in Western Europe

- Video content, high-bandwidth applications, and convergence are driving broadband bandwidth requirements in Europe

- Europe's mobile network market in 2008 is expected to be flat.



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