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10th Annual Household CE Ownership and Market Potential Study
Consumer Electronics Association, The, April 2008, Pages: 2,232
This annual tracking study analyzes U.S. household ownership and market potential for almost 50 consumer electronics products. The study assesses household penetration for key CE technologies, calculates installed base estimates and quantifies purchase intentions. Household purchase intentions are segmented between first-time and repeat buyers, providing an estimate of future demand.
Lastly, this report provides detailed demographic profiles for several high profile or emerging technology products including:
- digital video recorders (DVRs),
- HDTV,
- next generation DVD players,
- Satellite Radio,
- MP3 players,
- MP3 player docking stations,
- gaming consoles and surround sound systems.
Topics Included In Study:
- Accessories;
- Audio;
- Computer Peripherals;
- Computers;
- Digital Imaging;
- Digital Television;
- Gaming;
- Home Communications;
- Internet;
- Mobile Electronics;
- Portable; Video;
- Wireless Communications
Measurements:
- Annual Benchmark Study;
- Ownership;
- Purchase Intentions
Study Methodology:
- US - Telephone Survey
Study Population:
- Adults
Sample Size:
- 2,014
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