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Amassing Digital Fortunes: A Digital Storage Study
Consumer Electronics Association, The, March 2008, Pages: 297
Whether from online music and video sources or capture devices like digital cameras and camcorders, the mass of digital content under management at the typical U.S. household is simply enormous. And this is only the beginning as content creation and acquisition ramps further. The net result is a massive number of digital files requiring storage and management. And one would assume, given the degree of investment consumers are making in their collections, whether in terms of money or time, they would be taking precautions to protect these assets.
But is this true? Are consumers backing up their files? Or even, how are they storing them and are they happy with their current solutions? Answers to these questions hint at the opportunities surrounding the rising tide of digital content and so serve as the basis for CEA's latest survey, Amassing Digital Fortunes: A Digital Storage Study. Read on to learn more about consumer's growing storage and back-up needs.
Topics Included In Study:
Audio;
Computers;
Content;
Digital Imaging;
Gaming;
Internet;
Portable;
Storage – Media / Data;
Video;
Wireless Communications
Measurements: Awareness;
Expenditures (Future);
Expenditures (Past);
Interest;
Ownership;
Purchase Intentions;
Satisfaction;
Usage
Study Methodology:
US - Online In-depth;
US - Online Survey
Study Population:
Adults
Sample Size:
978 (Quantitative),
120 (Qualitative)
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