Contents:

Executive Summary Definitions Introduction Survey Demographics Survey Results Current User Survey Mobile SNS Potential User Survey Level of Interest Preferred Ads Preferred Uses Preferred Functions Conclusions Methodology Related Reports List of Figures Figure 1. Respondent Age Figure 2. Respondent Gender Figure 3. Respondent Monthly Income (US$) Figure 4. Respondent Time Spent Traveling for Business on Work Days Figure 5. Respondent Attitudes Toward New Technology Figure 6. How Satisfied Are You With SNS? Figure 7. Are You Willing to Pay for SNS? Figure 8. Which Payment Method Do You Prefer? Figure 9. How Much Are You Willing to Pay Monthly for SNS? (US$) Figure 10. What Do You Use SNS for? Figure 11. Primary Uses of SNS, by Age Figure 12. Which SNS Websites Do You Use? Figure 13. SNS Websites Used, by Age Figure 14. How Many Hours Do You Spend Using SNS per Week? Figure 15. Weekly Time Spent Using SNS, by Age Figure 16. Which SNS Functions Do You Use Most Often? Figure 17. Are You Interested in Using Mobile SNS? Figure 18. Reasons for Lack of Interest Figure 19. How Much Are You Willing to Pay Monthly for Mobile SNS? Figure 20. Which Types of Ads Are You Willing to Receive on Mobile SNS? Figure 21. Acceptable Types of Mobile SNS Ad, by Age Figure 22. Which Mobile SNS Functions Are You Most Interested In? Figure 23. Do You Plan to Use SNS in the Future? Figure 24. Why Don’t You Currently Use SNS? Figure 25. Which Types of Ads Are You Willing to Receive on SNS? Figure 26. What Will You Use SNS for? Figure 27. Which SNS Functions Are You Most Interested in?