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Online SNS in China—IM Extension
In-Stat/MDR, Sep 2008, Pages: 30
The entire online world has taken notice of the phenomenal membership growth of social network services (SNSs) such as MySpace and Facebook. Now China’s SNS market is entering the development stage.
To learn more about current and potential user attitudes toward SNS and mobile SNS, In-Stat conducted an online survey of 704 respondents. The survey’s findings include that SNS has become “sticky,” i.e., these services have cultivated loyal memberships. Also, the SNS market in China has entered a phase of rapid development, whereas mobile SNS is at an early stage of development. Overall, Chinese consumers appear to have moderate interest in SNS and comparatively low interest in mobile SNS.
This report analyzes survey responses regarding user behavior and preferences relating to SNS. Our results show that SNSs based on IM, especially local websites such as QQ Space, are highly popular with respondents. SNS use in China is closely related to IM use, and the long-tail SNS market is of considerable size. Most of the other preferred social networking sites are popular portal websites. Finally, respondent payment and advertisement preferences reveal the business model that most would prefer to use.
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