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The 2009-2014 World Outlook for Behavioral Marketing and Targeting - Product Image

The 2009-2014 World Outlook for Behavioral Marketing and Targeting

  • Published: September 2008
  • Region: Global
  • 199 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for behavioral marketing READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 SUMMARY OF FINDINGS 9
2.1 The Worldwide Market Potential 9
3 AFRICA 11
3.1 Executive Summary 11
3.2 Algeria 12
3.3 Angola 13
3.4 Benin 14
3.5 Botswana 14
3.6 Burkina Faso 15
3.7 Burundi 16
3.8 Cameroon 16
3.9 Cape Verde 17
3.10 Central African Republic 18
3.11 Chad 18
3.12 Comoros 19
3.13 Congo (formerly Zaire) 20
3.14 Cote dIvoire 21
3.15 Djibouti 21
3.16 Egypt 22
3.17 Equatorial Guinea 23
3.18 Ethiopia 23
3.19 Gabon 24
3.20 Ghana 25
3.21 Guinea 26
3.22 Guinea-Bissau 26
3.23 Kenya 27
3.24 Lesotho 28
3.25 Liberia 28
3.26 Libya 29
3.27 Madagascar 30
3.28 Malawi 30
3.29 Mali 31
3.30 Mauritania 32
3.31 Mauritius 32
3.32 Morocco 33
3.33 Mozambique 34
3.34 Namibia 34
3.35 Niger 35
3.36 Nigeria 36
3.37 Republic of Congo 37
3.38 Reunion 37
3.39 Rwanda 38
3.40 Sao Tome E Principe 39
3.41 Senegal 39
3.42 Sierra Leone 40
3.43 Somalia 41
3.44 South Africa 41
3.45 Sudan 42
3.46 Swaziland 43
3.47 Tanzania 43
3.48 The Gambia 44
3.49 Togo 45
3.50 Tunisia 46
3.51 Uganda 47
3.52 Western Sahara 47
3.53 Zambia 48
3.54 Zimbabwe 49
4 ASIA 50
4.1 Executive Summary 50
4.2 Bangladesh 51
4.3 Bhutan 52
4.4 Brunei 53
4.5 Burma 53
4.6 Cambodia 54
4.7 China 55
4.8 Hong Kong 56
4.9 India 56
4.10 Indonesia 57
4.11 Japan 58
4.12 Laos 59
4.13 Macau 60
4.14 Malaysia 61
4.15 Maldives 62
4.16 Mongolia 62
4.17 Nepal 63
4.18 North Korea 64
4.19 Papua New Guinea 65
4.20 Philippines 65
4.21 Seychelles 66
4.22 Singapore 67
4.23 South Korea 67
4.24 Sri Lanka 68
4.25 Taiwan 69
4.26 Thailand 70
4.27 Vietnam 70
5 EUROPE 72
5.1 Executive Summary 72
5.2 Albania 73
5.3 Andorra 74
5.4 Austria 75
5.5 Belarus 76
5.6 Belgium 77
5.7 Bosnia and Herzegovina 78
5.8 Bulgaria 78
5.9 Croatia 79
5.10 Cyprus 80
5.11 Czech Republic 80
5.12 Denmark 81
5.13 Estonia 82
5.14 Finland 83
5.15 France 84
5.16 Georgia 85
5.17 Germany 85
5.18 Greece 86
5.19 Hungary 87
5.20 Iceland 88
5.21 Ireland 89
5.22 Italy 89
5.23 Kazakhstan 90
5.24 Latvia 91
5.25 Liechtenstein 92
5.26 Lithuania 93
5.27 Luxembourg 93
5.28 Malta 94
5.29 Moldova 95
5.30 Monaco 95
5.31 Norway 96
5.32 Poland 97
5.33 Portugal 98
5.34 Romania 99
5.35 Russia 100
5.36 San Marino 101
5.37 Slovakia 101
5.38 Slovenia 102
5.39 Spain 103
5.40 Sweden 104
5.41 Switzerland 105
5.42 The Netherlands 106
5.43 The United Kingdom 107
5.44 Ukraine 108
6 LATIN AMERICA 109
6.1 Executive Summary 109
6.2 Argentina 110
6.3 Belize 111
6.4 Bolivia 112
6.5 Brazil 113
6.6 Chile 114
6.7 Colombia 115
6.8 Costa Rica 116
6.9 Ecuador 116
6.10 El Salvador 117
6.11 French Guiana 118
6.12 Guatemala 118
6.13 Guyana 119
6.14 Honduras 120
6.15 Mexico 121
6.16 Nicaragua 122
6.17 Panama 122
6.18 Paraguay 123
6.19 Peru 124
6.20 Suriname 125
6.21 The Falkland Islands 125
6.22 Uruguay 126
6.23 Venezuela 127
7 NORTH AMERICA & THE CARIBBEAN 128
7.1 Executive Summary 128
7.2 Antigua and Barbuda 130
7.3 Aruba 130
7.4 Barbados 131
7.5 Bermuda 132
7.6 Canada 132
7.7 Cuba 133
7.8 Dominica 134
7.9 Dominican Republic 135
7.10 Greenland 136
7.11 Grenada 137
7.12 Guadeloupe 137
7.13 Haiti 138
7.14 Jamaica 139
7.15 Martinique 139
7.16 Puerto Rico 140
7.17 St. Kitts and Nevis 141
7.18 St. Lucia 142
7.19 St. Vincent and the Grenadines 142
7.20 The Bahamas 143
7.21 The British Virgin Islands 144
7.22 The Cayman Islands 144
7.23 The Netherlands Antilles 145
7.24 The U.S. Virgin Islands 146
7.25 The United States 146
7.26 Trinidad and Tobago 147
8 OCEANA 149
8.1 Executive Summary 149
8.2 American Samoa 150
8.3 Australia 151
8.4 Christmas Island 152
8.5 Cook Islands 152
8.6 Fiji 153
8.7 French Polynesia 154
8.8 Guam 154
8.9 Kiribati 155
8.10 Marshall Islands 156
8.11 Micronesia Federation 156
8.12 Nauru 157
8.13 New Caledonia 158
8.14 New Zealand 158
8.15 Niue 159
8.16 Norfolk Island 160
8.17 Palau 160
8.18 Solomon Islands 161
8.19 The Northern Mariana Island 162
8.20 Tokelau 162
8.21 Tonga 163
8.22 Tuvalu 164
8.23 Vanuatu 164
8.24 Wallis and Futuna 165
8.25 Western Samoa 166
9 THE MIDDLE EAST 167
9.1 Executive Summary 167
9.2 Afghanistan 168
9.3 Armenia 169
9.4 Azerbaijan 170
9.5 Bahrain 171
9.6 Iran 172
9.7 Iraq 173
9.8 Israel 174
9.9 Jordan 174
9.10 Kuwait 175
9.11 Kyrgyzstan 176
9.12 Lebanon 176
9.13 Oman 177
9.14 Pakistan 178
9.15 Palestine 179
9.16 Qatar 179
9.17 Saudi Arabia 180
9.18 Syrian Arab Republic 181
9.19 Tajikistan 182
9.20 The United Arab Emirates 182
9.21 Turkey 183
9.22 Turkmenistan 184
9.23 Uzbekistan 184
9.24 Yemen 185
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 187
10.1 Disclaimers & Safe Harbor 187
10.2 Icon Group International, Inc. User Agreement Provisions 188

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