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The 2009-2014 World Outlook for Mobile Marketing and Advertising - Product Image

The 2009-2014 World Outlook for Mobile Marketing and Advertising

  • Published: September 2008
  • Region: Global
  • 191 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for mobile marketing READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 SUMMARY OF FINDINGS 9
2.1 The Worldwide Market Potential 9
3 ASIA & OCEANA 11
3.1 Executive Summary 11
3.2 American Samoa 12
3.3 Australia 13
3.4 Bangladesh 14
3.5 Bhutan 15
3.6 Brunei 15
3.7 Burma 16
3.8 Cambodia 17
3.9 China 17
3.10 Christmas Island 18
3.11 Cook Islands 19
3.12 Fiji 19
3.13 French Polynesia 20
3.14 Guam 21
3.15 Hong Kong 21
3.16 India 22
3.17 Indonesia 23
3.18 Japan 24
3.19 Kiribati 25
3.20 Laos 25
3.21 Macau 26
3.22 Malaysia 27
3.23 Maldives 28
3.24 Marshall Islands 28
3.25 Micronesia Federation 29
3.26 Mongolia 30
3.27 Nauru 30
3.28 Nepal 31
3.29 New Caledonia 32
3.30 New Zealand 32
3.31 Niue 33
3.32 Norfolk Island 34
3.33 North Korea 34
3.34 Palau 35
3.35 Papua New Guinea 36
3.36 Philippines 36
3.37 Seychelles 37
3.38 Singapore 38
3.39 Solomon Islands 38
3.40 South Korea 39
3.41 Sri Lanka 40
3.42 Taiwan 40
3.43 Thailand 41
3.44 The Northern Mariana Island 42
3.45 Tokelau 43
3.46 Tonga 43
3.47 Tuvalu 44
3.48 Vanuatu 45
3.49 Vietnam 45
3.50 Wallis and Futuna 46
3.51 Western Samoa 47
4 EUROPE 48
4.1 Executive Summary 48
4.2 Albania 49
4.3 Andorra 50
4.4 Austria 51
4.5 Belarus 52
4.6 Belgium 53
4.7 Bosnia and Herzegovina 54
4.8 Bulgaria 54
4.9 Croatia 55
4.10 Cyprus 56
4.11 Czech Republic 56
4.12 Denmark 57
4.13 Estonia 58
4.14 Finland 59
4.15 France 60
4.16 Georgia 61
4.17 Germany 61
4.18 Greece 62
4.19 Hungary 63
4.20 Iceland 64
4.21 Ireland 65
4.22 Italy 65
4.23 Kazakhstan 66
4.24 Latvia 67
4.25 Liechtenstein 68
4.26 Lithuania 69
4.27 Luxembourg 69
4.28 Malta 70
4.29 Moldova 71
4.30 Monaco 71
4.31 Norway 72
4.32 Poland 73
4.33 Portugal 74
4.34 Romania 75
4.35 Russia 76
4.36 San Marino 77
4.37 Slovakia 77
4.38 Slovenia 78
4.39 Spain 79
4.40 Sweden 80
4.41 Switzerland 81
4.42 The Netherlands 82
4.43 The United Kingdom 83
4.44 Ukraine 84
5 THE AMERICAS & THE CARIBBEAN 85
5.1 Executive Summary 85
5.2 Antigua and Barbuda 87
5.3 Argentina 87
5.4 Aruba 88
5.5 Barbados 89
5.6 Belize 89
5.7 Bermuda 90
5.8 Bolivia 91
5.9 Brazil 91
5.10 Canada 92
5.11 Chile 93
5.12 Colombia 94
5.13 Costa Rica 95
5.14 Cuba 96
5.15 Dominica 97
5.16 Dominican Republic 97
5.17 Ecuador 98
5.18 El Salvador 99
5.19 French Guiana 99
5.20 Greenland 100
5.21 Grenada 101
5.22 Guadeloupe 101
5.23 Guatemala 102
5.24 Guyana 103
5.25 Haiti 103
5.26 Honduras 104
5.27 Jamaica 105
5.28 Martinique 105
5.29 Mexico 106
5.30 Nicaragua 107
5.31 Panama 108
5.32 Paraguay 109
5.33 Peru 110
5.34 Puerto Rico 111
5.35 St. Kitts and Nevis 112
5.36 St. Lucia 112
5.37 St. Vincent and the Grenadines 113
5.38 Suriname 114
5.39 The Bahamas 114
5.40 The British Virgin Islands 115
5.41 The Cayman Islands 116
5.42 The Falkland Islands 116
5.43 The Netherlands Antilles 117
5.44 The U.S. Virgin Islands 118
5.45 The United States 118
5.46 Trinidad and Tobago 119
5.47 Uruguay 120
5.48 Venezuela 120
6 THE MIDDLE EAST & AFRICA 122
6.1 Executive Summary 122
6.2 Afghanistan 123
6.3 Algeria 124
6.4 Angola 125
6.5 Armenia 126
6.6 Azerbaijan 127
6.7 Bahrain 127
6.8 Benin 128
6.9 Botswana 129
6.10 Burkina Faso 130
6.11 Burundi 130
6.12 Cameroon 131
6.13 Cape Verde 132
6.14 Central African Republic 132
6.15 Chad 133
6.16 Comoros 134
6.17 Congo (formerly Zaire) 134
6.18 Cote dIvoire 135
6.19 Djibouti 136
6.20 Egypt 136
6.21 Equatorial Guinea 137
6.22 Ethiopia 138
6.23 Gabon 139
6.24 Ghana 139
6.25 Guinea 140
6.26 Guinea-Bissau 141
6.27 Iran 141
6.28 Iraq 142
6.29 Israel 143
6.30 Jordan 144
6.31 Kenya 145
6.32 Kuwait 146
6.33 Kyrgyzstan 146
6.34 Lebanon 147
6.35 Lesotho 148
6.36 Liberia 148
6.37 Libya 149
6.38 Madagascar 150
6.39 Malawi 150
6.40 Mali 151
6.41 Mauritania 152
6.42 Mauritius 152
6.43 Morocco 153
6.44 Mozambique 154
6.45 Namibia 154
6.46 Niger 155
6.47 Nigeria 156
6.48 Oman 157
6.49 Pakistan 157
6.50 Palestine 158
6.51 Qatar 159
6.52 Republic of Congo 159
6.53 Reunion 160
6.54 Rwanda 161
6.55 Sao Tome E Principe 161
6.56 Saudi Arabia 162
6.57 Senegal 163
6.58 Sierra Leone 163
6.59 Somalia 164
6.60 South Africa 165
6.61 Sudan 166
6.62 Swaziland 166
6.63 Syrian Arab Republic 167
6.64 Tajikistan 168
6.65 Tanzania 168
6.66 The Gambia 169
6.67 The United Arab Emirates 170
6.68 Togo 170
6.69 Tunisia 171
6.70 Turkey 172
6.71 Turkmenistan 173
6.72 Uganda 173
6.73 Uzbekistan 174
6.74 Western Sahara 175
6.75 Yemen 176
6.76 Zambia 176
6.77 Zimbabwe 177
7 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 179
7.1 Disclaimers & Safe Harbor 179
7.2 Icon Group International, Inc. User Agreement Provisions 180

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