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The 2009-2014 World Outlook for Physical Fitness Equipment - Product Image

The 2009-2014 World Outlook for Physical Fitness Equipment

  • Published: September 2008
  • Region: Global
  • 195 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for physical fitness READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 SUMMARY OF FINDINGS 9
2.1 The Worldwide Market Potential 9
3 AFRICA, EUROPE & THE MIDDLE EAST 11
3.1 Executive Summary 11
3.2 Afghanistan 12
3.3 Albania 13
3.4 Algeria 14
3.5 Andorra 15
3.6 Angola 15
3.7 Armenia 16
3.8 Austria 17
3.9 Azerbaijan 18
3.10 Bahrain 19
3.11 Belarus 20
3.12 Belgium 21
3.13 Benin 22
3.14 Bosnia and Herzegovina 22
3.15 Botswana 23
3.16 Bulgaria 24
3.17 Burkina Faso 25
3.18 Burundi 25
3.19 Cameroon 26
3.20 Cape Verde 27
3.21 Central African Republic 27
3.22 Chad 28
3.23 Comoros 29
3.24 Congo (formerly Zaire) 29
3.25 Cote dIvoire 30
3.26 Croatia 31
3.27 Cyprus 31
3.28 Czech Republic 32
3.29 Denmark 33
3.30 Djibouti 34
3.31 Egypt 34
3.32 Equatorial Guinea 35
3.33 Estonia 36
3.34 Ethiopia 36
3.35 Finland 37
3.36 France 38
3.37 Gabon 39
3.38 Georgia 40
3.39 Germany 41
3.40 Ghana 41
3.41 Greece 42
3.42 Guinea 43
3.43 Guinea-Bissau 43
3.44 Hungary 44
3.45 Iceland 45
3.46 Iran 46
3.47 Iraq 47
3.48 Ireland 48
3.49 Israel 48
3.50 Italy 49
3.51 Jordan 50
3.52 Kazakhstan 51
3.53 Kenya 52
3.54 Kuwait 53
3.55 Kyrgyzstan 54
3.56 Latvia 54
3.57 Lebanon 55
3.58 Lesotho 56
3.59 Liberia 56
3.60 Libya 57
3.61 Liechtenstein 58
3.62 Lithuania 58
3.63 Luxembourg 59
3.64 Madagascar 60
3.65 Malawi 60
3.66 Mali 61
3.67 Malta 62
3.68 Mauritania 62
3.69 Mauritius 63
3.70 Moldova 64
3.71 Monaco 64
3.72 Morocco 65
3.73 Mozambique 66
3.74 Namibia 66
3.75 Niger 67
3.76 Nigeria 68
3.77 Norway 69
3.78 Oman 69
3.79 Pakistan 70
3.80 Palestine 71
3.81 Poland 71
3.82 Portugal 72
3.83 Qatar 73
3.84 Republic of Congo 74
3.85 Reunion 74
3.86 Romania 75
3.87 Russia 76
3.88 Rwanda 77
3.89 San Marino 77
3.90 Sao Tome E Principe 78
3.91 Saudi Arabia 79
3.92 Senegal 80
3.93 Sierra Leone 80
3.94 Slovakia 81
3.95 Slovenia 82
3.96 Somalia 82
3.97 South Africa 83
3.98 Spain 84
3.99 Sudan 85
3.100 Swaziland 85
3.101 Sweden 86
3.102 Switzerland 87
3.103 Syrian Arab Republic 88
3.104 Tajikistan 89
3.105 Tanzania 90
3.106 The Gambia 90
3.107 The Netherlands 91
3.108 The United Arab Emirates 92
3.109 The United Kingdom 93
3.110 Togo 94
3.111 Tunisia 95
3.112 Turkey 96
3.113 Turkmenistan 97
3.114 Uganda 97
3.115 Ukraine 98
3.116 Uzbekistan 99
3.117 Western Sahara 100
3.118 Yemen 101
3.119 Zambia 101
3.120 Zimbabwe 102
4 ASIA 104
4.1 Executive Summary 104
4.2 Bangladesh 105
4.3 Bhutan 106
4.4 Brunei 107
4.5 Burma 107
4.6 Cambodia 108
4.7 China 109
4.8 Hong Kong 110
4.9 India 110
4.10 Indonesia 111
4.11 Japan 112
4.12 Laos 113
4.13 Macau 114
4.14 Malaysia 115
4.15 Maldives 116
4.16 Mongolia 116
4.17 Nepal 117
4.18 North Korea 118
4.19 Papua New Guinea 119
4.20 Philippines 119
4.21 Seychelles 120
4.22 Singapore 121
4.23 South Korea 121
4.24 Sri Lanka 122
4.25 Taiwan 123
4.26 Thailand 124
4.27 Vietnam 124
5 LATIN AMERICA 126
5.1 Executive Summary 126
5.2 Argentina 127
5.3 Belize 128
5.4 Bolivia 129
5.5 Brazil 130
5.6 Chile 131
5.7 Colombia 132
5.8 Costa Rica 133
5.9 Ecuador 133
5.10 El Salvador 134
5.11 French Guiana 135
5.12 Guatemala 135
5.13 Guyana 136
5.14 Honduras 137
5.15 Mexico 138
5.16 Nicaragua 139
5.17 Panama 139
5.18 Paraguay 140
5.19 Peru 141
5.20 Suriname 142
5.21 The Falkland Islands 142
5.22 Uruguay 143
5.23 Venezuela 144
6 NORTH AMERICA & THE CARIBBEAN 145
6.1 Executive Summary 145
6.2 Antigua and Barbuda 146
6.3 Aruba 147
6.4 Barbados 148
6.5 Bermuda 148
6.6 Canada 149
6.7 Cuba 150
6.8 Dominica 151
6.9 Dominican Republic 151
6.10 Greenland 152
6.11 Grenada 153
6.12 Guadeloupe 154
6.13 Haiti 155
6.14 Jamaica 155
6.15 Martinique 156
6.16 Puerto Rico 157
6.17 St. Kitts and Nevis 158
6.18 St. Lucia 158
6.19 St. Vincent and the Grenadines 159
6.20 The Bahamas 160
6.21 The British Virgin Islands 160
6.22 The Cayman Islands 161
6.23 The Netherlands Antilles 162
6.24 The U.S. Virgin Islands 162
6.25 The United States 163
6.26 Trinidad and Tobago 164
7 OCEANA 165
7.1 Executive Summary 165
7.2 American Samoa 166
7.3 Australia 167
7.4 Christmas Island 168
7.5 Cook Islands 168
7.6 Fiji 169
7.7 French Polynesia 170
7.8 Guam 170
7.9 Kiribati 171
7.10 Marshall Islands 172
7.11 Micronesia Federation 172
7.12 Nauru 173
7.13 New Caledonia 174
7.14 New Zealand 174
7.15 Niue 175
7.16 Norfolk Island 176
7.17 Palau 176
7.18 Solomon Islands 177
7.19 The Northern Mariana Island 178
7.20 Tokelau 178
7.21 Tonga 179
7.22 Tuvalu 180
7.23 Vanuatu 180
7.24 Wallis and Futuna 181
7.25 Western Samoa 182
8 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 183
8.1 Disclaimers & Safe Harbor 183
8.2 Icon Group International, Inc. User Agreement Provisions 184

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