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Ready Meals in Bulgaria


Description: The ready meals category saw healthy growth during the review period. However in 2008 with the hit of the financial crisis it started to struggle, leading to a slight decline in 2010. The decline is not big, however, because new players such as Nikas SA and Lalov and Vachev OOD entered the category relatively recently and attracted the attention of consumers with new products. Furthermore, nowadays people in Bulgaria have less time to prepare meals at home and are more frequently resorting to...

The Ready Meals in report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Ready Meals in Bulgaria
Euromonitor International
November 2010
List of Contents and Tables
Executive Summary
Logistic Centres Are Key To Even Distribution Covering the Entire Country
the Global Financial Crisis Has Not Affected the Sector Seriously
Unit Prices Still on the Increase in Spite of the Financial Crisis
Modern Retail Continues To Win Share at Expense of Independent Small Grocers
Key Trends and Developments
Logistic Centres Are Key To Even Distribution Covering the Entire Country
the Global Financial Crisis Does Not Affect the Sector As Seriously As in Other EU Countries
Unit Prices Still on the Increase in Spite of the Financial Crisis
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Hlebozavod Korn Ad
Strategic Direction
Key Facts
Summary 2 Hlebozavod Korn AD: Key Facts
Company Background
Production
Competitive Positioning
Magre Ad
Strategic Direction
Key Facts
Summary 3 Magre - Frozen Foods EOOD: Key Facts
Summary 4 Magre - Frozen Foods EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Magre - Frozen Food EOOD: Competitive Position 2009
Nilana Ood
Strategic Direction
Key Facts
Summary 6 Nilana OOD: Key Facts
Summary 7 Nilana OOD: Operational Indicators
Company Background
Production
Summary 8 Nilana OOD: Production Statistics 2009
Competitive Positioning
Summary 9 Nilana OOD: Competitive Position 2009
Obedinena Mlechna Kompania Ad
Strategic Direction
Key Facts
Summary 10 OMK AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 OMK AD: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Ready Meals by Category: Volume 2005-2010
Table 50 Sales of Ready Meals by Category: Value 2005-2010
Table 51 Sales of Ready Meals by Category: % Volume Growth 2005-2010
Table 52 Sales of Ready Meals by Category: % Value Growth 2005-2010
Table 53 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2010
Table 54 Chilled Ready Meals % Breakdown by Ethnicity 2005-2010
Table 55 Ready Meals Company Shares 2005-2009
Table 56 Ready Meals Brand Shares 2006-2009
Table 57 Sales of Ready Meals by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Ready Meals by Category: Volume 2010-2015
Table 59 Forecast Sales of Ready Meals by Category: Value 2010-2015
Table 60 Forecast Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Ready Meals by Category: % Value Growth 2010-2015




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