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Ready Meals in Bulgaria
Euromonitor International, Nov 2010, Pages: 50
The ready meals category saw healthy growth during the review period. However in 2008 with the hit of the financial crisis it started to struggle, leading to a slight decline in 2010. The decline is not big, however, because new players such as Nikas SA and Lalov and Vachev OOD entered the category relatively recently and attracted the attention of consumers with new products. Furthermore, nowadays people in Bulgaria have less time to prepare meals at home and are more frequently resorting to...
The Ready Meals in report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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