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Ready Meals in China
Euromonitor International, Oct 2011, Pages: 70
Canned/preserved ready meals, represented by canned eight-treasure congee, is the mainstay in ready meals in China. With a long presence in the market, canned eight-treasure congee continues to see a stable increase in demand, mainly due to the increasing pace of life amongst urban dwellers, who love eight-treasure congee for breakfast or as a snack. Meanwhile, attractively-packaged eight-treasure congee also makes a good gift amongst rural consumers.
The Ready Meals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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