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Ready Meals in Czech Republic

Euromonitor International, Oct 2009, Pages: 60


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The convenience trend drove sales of ready meals in 2009. Czech consumers became less suspicious about the health quality of ready meals. Producers introduced a greater number of wellness products and a wider variety of cuisine types to meet the tastes of a wider consumer group. Private label products also affected positively the sales of ready meals.

The Ready meals in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: Canned/preserved ready meals, Chilled pizza, Chilled ready meals, Dinner mixes, Dried ready meals, Frozen pizza, Frozen ready meals, Prepared salads

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Packaged Food industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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