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Soup in Bulgaria

  • ID: 65927
  • February 2015
  • Region: Europe, Bulgaria
  • 57 Pages
  • Euromonitor International

2014 saw competitors intensify their aggressive use of pricing and value promotions to attempt to steal share from the leading player. Nestlé Bulgaria, with products priced slightly above the rest, responded with similar promotions, as well as an ongoing revitalisation of its well-known Maggi brand through the release of new soup flavours. All in all, soup is very concentrated and mature, and major changes are highly unlikely.

The Soup in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

SOUP IN BULGARIA

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Soup by Category: Volume 2009-2014
Table 2 Sales of Soup by Category: Value 2009-2014
Table 3 Sales of Soup by Category: % Volume Growth 2009-2014
Table 4 Sales of Soup by Category: % Value Growth 2009-2014
Table 5 Sales of Soup by by Leading Flavours: Rankings 2009-2014
Table 6 NBO Company Shares of Soup: % Value 2010-2014
Table 7 LBN Brand Shares of Soup: % Value 2011-2014
Table 8 Distribution of Soup by Format: % Value 2009-2014
Table 9 Forecast Sales of Soup by Category: Volume 2014-2019
Table 10 Forecast Sales of Soup by Category: Value 2014-2019
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Soup by Category: % Value Growth 2014-2019
Nestlé Bulgaria Ad in Packaged Food (bulgaria)
Strategic Direction
Key Facts
Summary 1 Nestlé Bulgaria AD: Key Facts
Summary 2 Nestlé Bulgaria AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nestlé Bulgaria AD: Competitive Position 2014
Executive Summary
Packaged Food Marks Slow Volume Development, Value Growth Much Stronger
New Product Launches Drive Market Growth
Artisanal Share in Packaged Food Remains Strong
Modern Grocery Retailers Lead in Value Terms
the Packaged Food Market To Develop With Positive Rate Over the Forecast Period
Key Trends and Developments
Consumer Preferences Divided Between Value for Money and Premium Foods
Tourist Boom Set To Underline Foodservice Sector Growth
Health and Wellness Awareness Increasingly Shaping Consumer Choice
Home-made Production An Ongoing Constraint on Volume Growth
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Ingulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
Table 28 Sales of Meal Solutions by Category: Value 2009-2014
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2009-2014
Table 48 Sales of Packaged Food by Category: Value 2009-2014
Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 54 Penetration of Private Label by Category: % Value 2009-2014
Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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