Hansen Natural Corporation

Datamonitor, September 2008, Pages: 22

The Hansen Natural Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Hansen Natural Corporation (Hansen Natural) develops, markets, and distributes beverage products such as natural sodas, fruit juices and juice drinks, energy drinks and energy sports drinks, fruit juice smoothies and functional drinks, non-carbonated ready-to-drink iced teas, lemonades, juice cocktails, childrens multi-vitamin juice drinks, Junior Juice juices and non-carbonated lightly flavored energy waters. The company is headquartered in Corona, California and employed about 904 people in financial year (FY) 2007. The company recorded revenues of $904.5 million during the fiscal year ended December 2007 (FY2007), an increase of 49.3% over FY2006. The increase in sales was due to increased sales by volume of the company’s Monster Energy brand energy drinks and sales of certain new products such as the Java Monster line of non-carbonated dairy based coffee drinks, Monster M-80 energy drinks, Monster MIXXD energy drinks and Monster Heavy Metal energy drinks. The operating profit of the company was $231 million during FY2007, an increase of 45.7% over FY2006. The net profit was $149.4 million in FY2007, an increase of 52.5% over FY2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available

This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis

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