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European Clothing Retailers 2008

Verdict Research Limited, September 2008, Pages: 255

Introduction

A comprehensive analysis of the clothing markets in the EU27 countries over the past five years, including total clothing expenditure per country, specialist sales, store numbers, space, and sales densities. The report includes detailed analysis of the Top Six markets, a new section on Eastern European markets, plus analysis of the key strategic issues.

Scope

- Clothing expenditure, spend per head, and growth 2001-2007 in each of the EU27 countries.
- Specialists sales, space, store numbers, sales densities 2002-2007 in each EU27 country.
- Comprehensive analysis of clothing markets in France, Germany, Italy, Netherlands, Spain and UK, plus Eastern Europe.
- Detailed profiles of Inditex, H&M, C&A, Marks & Spencer and Next, with market shares, trading records, store portfolio and space analysis and outlooks.

Highlights

Low growth and price deflation in mature markets, which account for over 75% of all EU clothing expenditure, has impacted growth in the EUR299bn EU27 clothing market over the past five years. Clothing retailers are looking for new markets in order to maintain growth.

Highest growth rates are in the newest EU27 countries, and Poland is now the 11th largest clothing market in Europe. It and Romania, as the two most populous countries, are attracting international clothing operators as well as regional ones now that trading is less complex and their economies expanding.

Italy overtook Germany as the largest clothing market in 2007, and also has the highest spend per head at EUR974 per annum. However even the highly style conscious Italians are being seduced by moda low-cost - value and discount retailers - as their disposable income shrinks due to economic conditions.

Reasons to Purchase

- Use this data-rich report to guide growth strategies and to identify suitable markets
- Benchmark performance across different markets and among the leading operators in Europe
- Identify the key trends and issues in clothing retail in Europe and design strategies to exploit opportunities and minimise risk

Value sector being shaken up across Europe:
More clothing retailers are expanding away from their home markets leading to increased competition throughout the EU. For many retailers the EU offers strong growth potential, not only through the more mature markets of the larger EU states but also through newer entrants such as the Eastern European countries. This new report published by Verdict Research provides a detailed and extensive examination of the EU clothing market with data on all 27 countries. It includes comprehensive analysis of the six largest markets and strategic insight into the five largest EU clothing retailers by market share.

Identify the fastest growing markets and understand the strategic issues faced by retailers with this new report...
- Identify the fastest growing European clothing markets with 5 year historical data including market shares, sales, profits, sales densities, space allocations, space growth and store portfolios for 2002-07.
- Benchmark your competitive strategies using the company profiles contained in this report for key retailers including C&A, H&M, Inditex, Marks & Spencer and Next.
- Assess the growth potential and the challenges facing the key European clothing retailers with this report’s in-depth analysis of market drivers, key issues and outlook.
- Develop more effective strategic responses using this report’s actionable recommendations on how retailers must cope with the changing European clothing market.

This report answers key questions including...
- Who are the leading EU 27 clothing retailers and what makes them successful?
- What EU markets offer the most potential for growth and why?
- Which EU countries have the highest clothing sales densities?
- How are the largest clothing markets changing and what are the key issues affecting clothing retailers in these markets?
- What is the impact of growth in value retailers on the EU clothing market?

Key findings:

- The value sector is strengthening across Europe. Strong discount sectors in two of the biggest markets, Germany and the UK, have led to extensive price deflation. Though this has driven high volumes in the UK, it makes sales value growth more difficult to achieve. Other EU countries do not have such advanced value sectors, but are being targeted, particularly by value clothing retailers from the UK and Germany.
- Clothing specialists’ sales densities decline as they move to larger stores. In mature markets specialists have been relying on space to drive sales but are reaching the point where new space is cannibalising existing space and comparable store sales are falling. To combat the slowing growth in clothing, retailers in the mature markets have been widening their ranges into complementary products and moving to larger stores.
- Central & Eastern Europe has the highest growth rates are in the EU27 countries. Since 2005, the first full year of the latest major enlargement of the Union, the highest growth rates have predominantly come from the Eastern European and Baltic States. All have very low shares of the overall market at this stage, but Poland and Romania are particularly attractive because of their size.

CHAPTER 1 EXECUTIVE SUMMARY
- Key Findings
- Main Conclusions

CHAPTER 2 EUROPEAN MARKET - ECONOMIC OVERVIEW
- Key Findings
- Main Messages
- GDP
- Consumer Expenditure
- Inflation
- Interest Rates
- Employment

CHAPTER 3 EUROPEAN MARKET - DEMOGRAPHIC OVERVIEW
- Key Findings
- Main Messages
- Trends
- Growth by Country
- Age Breakdown
- Consequences for Retailers
- Households
- Urban Population

CHAPTER 4 EUROPEAN MARKET - RETAIL SPENDING
- Expenditure
- Growth
- Per Capita
- Retail Share

CHAPTER 5 CLOTHING MARKET STRUCTURE
- Key Messages
- Expenditure
- Specialists Sales
- Specialists Space
- Store Numbers

CHAPTER 6 CLOTHING MARKET IN EASTERN EUROPE
- Bulgaria
- Czech Republic
- Hungary
- Poland
- Romania
- Slovakia
- Slovenia

CHAPTER 7 CLOTHING MARKET IN FRANCE
- Recent Developments & Trends
- Department Stores
- Outlook for Clothing Retailing in France

CHAPTER 8 CLOTHING MARKET IN GERMANY
- Recent Developments & Trends
- Outlook for Clothing Retailing in Germany

CHAPTER 9 CLOTHING MARKET IN ITALY
- Recent Developments & Trends
- Outlook for Clothing Retailing in Italy

CHAPTER 10 CLOTHING MARKET IN THE NETHERLANDS
- Recent Developments & Trends
- Outlook for Clothing Retailing in the Netherlands

CHAPTER 11 CLOTHING MARKET IN SPAIN
- Recent Developments & Trends
- Outlook for Clothing Retailing in Spain

CHAPTER 12 CLOTHING MARKET IN THE UK
- Department Stores
- Recent Developments & Trends
- Outlook for Clothing Retailing in the United Kingdom

CHAPTER 13 STRATEGIC ISSUES
- Growth
- Country Attractiveness
- Competition
- Branding
- Space Productivity
- Logistics
- Online Retailing
- Moda Low Cost - Value Clothing Retail
- Price Deflation, Rising Costs
- Ethical Trading

CHAPTER 14 COMPANY COMPARISONS
- Overview

CHAPTER 15 C&A
- Company Overview
- Recent Key Developments
- Sales Performance
- Year to February 2008
- Store Portfolio
- Benchmarks
- Outlook

CHAPTER 16 H&M
- Company Overview
- Recent Key Developments
- Sales Performance
- Year to November 2007
- Current Trading
- Store Portfolio
- Benchmarks
- Outlook

CHAPTER 17 INDITEX
- Company Overview
- Recent Key Developments
- Sales Performance
- Current Year
- Store Portfolio
- Benchmarks
- Outlook

CHAPTER 18 MARKS & SPENCER
- Company Overview
- Recent Key Developments
- Sales Performance
- Year to March 2008 - UK
- Year to March 2008 - International
- Store Portfolio
- Benchmarks
- Outlook

CHAPTER 19 NEXT
- Company Overview
- Recent Key Developments
- Sales Performance
- Year to January 2008
- Current Trading
- Store Portfolio
- Benchmarks
- Outlook

CHAPTER 20 PHOTO GALLERY OF STORES
- Germany
- France
- Eastern Europe

CHAPTER 21 GLOSSARY
- Definitions
- Abbreviations & Definitions

LIST OF TABLES
- Consequences of population change for retailers 2008-2018
- EU Top Six retail expenditure 2002-2007e
- EU Top Six retail expenditure growth 2002-2007
- EU retail expenditure (€30.0bn+) 2002-2007e
- EU retail expenditure (€30.0bn+) growth 2002-2007e
- EU retail expenditure (€30.0bn-) 2002-2007e
- EU retail expenditure (€30.0bn-) growth 2002-2007e
- EU27 clothing market overview 2002 & 2007e
- EU15 clothing market overview 2002 & 2007e
- EU27 clothing expenditure 2001-2007e
- EU27 clothing growth rates 2002-2007e
- Expenditure on clothing by country 2001-2007e
- % share of EU27 expenditure on clothing by country 2002 & 2007e
- Sales through specialist clothing retailers of leading EU countries and EU27 2001-2007e
- EU27 clothing specialists sales growth rates 2001-2007e
- Specialist sales by country 2001-2007e
- % share of EU27 specialist sales total by country 2002 & 2007e
- Clothing specialists selling space (000 sq m) estimates by country 2002-2007e
- % share of EU27 clothing specialists selling space total by country 2002 & 2007e
- EU27 clothing specialists store numbers estimates by country 2002-2007
- % share of EU clothing specialists store numbers total by country 2002 & 2007
- Eastern Europe clothing expenditure 2002-2007e
- Eastern European clothing specialists, sales, outlets, space and sales densities 2002-2007e
- French clothing expenditure & specialist sales 2002-2007e
- French clothing specialists 2002-2007e
- German clothing expenditure & specialist sales 2002-2007e
- German clothing specialists 2002-2007e
- Italy clothing spend & specialist sales 2002-2007
- Italy clothing specialists 2002-2007e
- Netherlands clothing expenditure & specialist sales 2002-2007e
- Netherlands clothing specialists 2002-2007e
- Spanish clothing expenditure & specialist sales 2002-2007e
- Spanish clothing specialists 2002-2007e
- UK clothing expenditure & specialist sales 2002-2007
- UK clothing specialists 2002-2007
- Top Five EU27 clothing retailers sales (ex VAT) 2007/08
- Top Five EU27 clothing retailers stores and space 2007/08
- C&A company overview 2008
- C&A trading record 2003-2008e
- C&A European store portfolio March 2008
- C&A in EU27 year ended February 2007 and 2008
- H&M company overview 2008
- H&M estimated trading record 2002-2007
- H&M estimated trading record 2002-2007 in local currency
- H&M 2005/06 and 2006/07 sales by EU country (inc VAT)
- H&M store portfolio 2005/06 and 2006/07
- H&M in EU27 year ended November 2006 and 2007
- Inditex company overview 2008
- Inditex trading record 2003-2008
- Inditex sales by fascia (€m) 2006/07 and 2007/08
- Inditex breakdown of European sales 2004-2008
- Inditex share of sales by region 2006/07 and 2007/08
- Inditex store numbers by fascia 2006/07 and 2007/08
- Inditex store portfolio 2006/07 and 2007/08
- Inditex European store portfolio by fascia (Jan 2008)
- Inditex European store portfolio by fascia (Jan 2008)
- Inditex sales area by fascia (sq m) January 2007 and 2008
- Inditex average store sizes by fascia (sq m) January 2008
- Inditex in EU27 year ended January 2007 and 2008
- Marks & Spencer company overview 2008
- Marks & Spencer trading record (£) 2002-2008
- Marks & Spencer trading record (€) 2002-2008
- M&S operating margin by store type to March 2007 and 2008
- Marks & Spencer store portfolio March 2008
- Marks & Spencer in EU27 year ended March 2007 and 2008e
- Next company overview 2007
- Next Group trading record (£) 2003-2008
- Next Group trading record (€) 2003-2008
- Next operating margin by outlet type, year ended January 2008
- Next store portfolio 2006 and 2007
- Next in EU27 year ended January 2007 and 2008
- Conversion rates used for company financials, 2001-2007

LIST OF FIGURES
- GDP: Top 10 countries in European Union 2007
- GDP growth forecast of Top 10 EU countries 2008 & 2009e
- GDP: Other 17 countries in European Union (€100bn+) 2007
- GDP growth forecast of other 17 European Union countries (€100bn+) 2008 & 2009
- GDP: Other 17 countries in European Union (€100bn-) 2007
- GDP growth forecast of other 17 European Union countries (€100bn-) 2008 & 2009
- Consumer expenditure of Top 10 EU countries 2007
- Consumer expenditure: Other 17 countries in EU (€50bn+) 2007
- Consumer expenditure: Other 17 countries in EU (€50bn-) 2007
- Harmonised Index of Consumer Prices - growth of Top 10 EU countries 2006 & 2007
- Harmonised Index of Consumer Prices - growth of other 17 EU countries (3.0%+) 2006 & 2007
- Harmonised Index of Consumer Prices - growth of other 17 EU countries (3.0%-) 2006 & 2007
- Central bank interest rates, official average lending rates 2007
- ECB interest rates 2002-2008
- Total unemployment rates of Top 10 EU countries 2002 & 2007
- Total unemployment rates of other 17 EU countries (6.0%+) 2002 & 2007
- Total unemployment rates of other 17 EU countries (6.0%-) 2002 & 2007
- 10-year trends in total EU population growth 2008-2048e
- EU population totals (000) by country 2008
- Forecast population growth (%) for the Top 10 countries in EU by GDP - 2018 on 2008
- Forecast population growth (%) for other EU countries 2018 on 2008
- Comparison of EU age groups 2008 & 2018
- Top 10 EU countries by GDP - household numbers 2005
- Other EU countries household numbers 2005
- Top 10 EU countries by GDP - average household size in 2005
- Other EU countries average household size in 2005
- Comparison of EU countries by urban population % - Top 10 EU countries by GDP - 2007
- Comparison of EU countries by urban population % - Other EU countries - 2007
- EU27 retail spend and change % 2002-2007
- Ten CEE new member states retail spend and change % 2002-2007
- Growth in EU 27 retail spend by country 2007 on 2002
- EU per capita retail spend 2002-2007
- EU27 per capita retail spend by country 2007
- EU retail spend as % of total consumer expenditure 2002 & 2007
- Clothing spending growth in leading EU states 2007e on 2002
- EU15 clothing expenditure per capita 2007e
- Clothing expenditure per capita new member states 2007e
- Clothing specialists sales density estimates EU15 (€ per sq m) 2007
- Clothing specialists sales densities estimates for new member states (€/sq m) 2007
- Clothing specialists average store size estimates (sq m) EU15 2007
- Clothing specialists average store size estimates (sq m) new member states 2007
- EU27 growth 2005-2007 and share 2007
- % growth in EU27 spend per head 2005-2007
- H&M press advertising images - womenswear 2007
- H&M press advertising images - childrenswear 2007
- H&M press advertising images - jeanswear 2007
- % growth in EU27 sales densities 2002-2007
- EU27 % of households with broadband access 2008
- Top Five EU27 clothing retailers estimated market shares 2006 and 2007
- Top Five EU27 clothing retailers sales densities 2006/07 and 2007/08
- Top Four EU27 clothing retailers group operating margins for years 2006/07 and 2007/08
- Jack & Jones, New Yorker 2007
- Karstadt Department Store 2007
- Galeria Kaufhof Department Store 2007
- Breuninger, Department Store Nürnberg 2007
- Kik, Düsseldorf 2007
- Takko 2007
- Ernstings Family 2004 - exterior
- Ernstings Family 2004 - interior
- Ernsting’s Family 2008
- Ernsting’s Family 2008
- Avanti exterior 2008
- Avanti interior 2008
- Avanti cash tills 2008
- Pimkie, Etam, Mim, Boulogne-sur-Mer, 2008
- 1,2,3 and M&S Mode, Calais, 2008
- Etam, Boulogne-sur-Mer, 2008
- Galeries Lafayette and Printemps flagship department stores, Paris 2007
- BHV Homme and Madelios, male department stores, Paris
- Aupark, Bratislava 2008
- Lifeline, Bratislava 2008
- Alizé, Bratislava 2008

- C&A
- H&M
- Inditex
- Marks & Spencer
- Next
- Karstadt
- Galeria Kaufhof
- Breuninger
- Pimkie
- Etam
- Galeries Lafayette
- Printemps
- Alizé

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