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North American Mass Notification System Services Market
Frost & Sullivan, Oct 2008, Pages: 102
Public Safety Concerns Spearhead Growth in the North American Mass Notification System Services Market
Concerns over public safety have moved to the forefront in the wake of the escalation of violent incidents such as terrorist attacks, school shootings, chemical spills, and natural disasters. The need to communicate time-sensitive information to a large number of people has never been greater, and this factor is driving the North American mass notification system services market. As the need for reliable communication during emergencies becomes critical, organizations are resorting to mass notification systems as effective communication tools to deal with such eventualities. The advancements in telephony and Internet protocol (IP) technology and the capability to integrate with existing systems make mass notification system services an excellent option for government facilities, corporations, and school campuses.
'The North American mass notification system services market has witnessed strong growth with overall market revenues reaching $357.5 million in 2007 and is expected to grow at a compound annual growth rate (CAGR) of 16.9 percent for the period from 2008 to 2013,' notes the analyst of this research service. 'The government segment has the highest revenue contribution as citizens perceive the government to be the primary entity responsible for their safety and protection.' The corporate sector comprises the second-largest segment while the education segment is the smallest segment. However, the education segment is expected to register high growth in the next two years and growth in the government and corporate sectors will remain consistent.
Lack of Awareness and Budget Limitations Impede Overall Growth Momentum
The high prices of the service, coupled with low funds and budget limitations for end users, restrain the uptake of mass notification system services. Though the pressure to invest in these systems is increasing, establishments are limiting new service purchases. Low awareness of the effectiveness of this technology has further reined in market progression. 'The notion of being able to contact people on personal devices for mass notification purposes is still very new,' explains the analyst. 'This is causing some end users to remain skeptical about the capabilities of these services.' More education is necessary to inform end users about the efficacy of these systems, and help them to identify the service that is most appropriate for their needs.
Advancements in technology are expected to provide the market a much-needed fillip. Mass notification services are utilizing a number of technologies to achieve reliable communication. Significant improvements have been made both in terms of the technologies deployed to deliver the notifications as well as the mode of delivery of notifications. Internal public address (PA) systems and loud speakers are increasingly being used in conjunction with telephony, Internet, IP-network, and text messaging services. Mass notification systems support a wide array of communication channels, including phone calls to landline and mobile phones, text messaging, instant messaging, e-mail, pagers, personal digital assistants (PDAs), Blackberries, and radios. With improvements in technology and the addition of exciting new features, demand will escalate and the market is expected to maintain its positive growth trajectory.
This Frost & Sullivan research service titled North American Mass Notification System Services Market provides an in-depth analysis of the mass notification system services market, including competitive analysis, forecasts of market revenues, and an overview of key market drivers and restraints. In this research, Frost & Sullivan's expert analysts thoroughly examine the following end-user segments: government, corporate, and education.
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