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Green and Hybrid Automobiles in the United States 2008

Mintel, Sep 2008, Pages: 78


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Green and hybrid vehicles stand out in today's news. Auto owners across the globe are concerned about the cost of fuel and the effects of their fuel consumption on the world around them. Fuel consumption, carbon emissions and even noise pollution are factors in decisions about buying, renting or owning a motor vehicle.

At the same time there are a multitude of new products on the market. They represent a whole new generation of technologies that target the need to reduce dependence on fossil fuels, reduce harmful emissions and increase the use of recyclable materials throughout the vehicle, i.e., that target a more sustainable vehicle solution. The critical question is of course cost and value comparison. Here are some of the things you need to know:

What is a hybrid or green vehicle? Are there different kinds of hybrid vehicles?

How do the technologies differ? Are these technologies reliable?

What's the savings, not just between hybrids but compared with all available vehicles?

What are the benefits? (not only the savings on fuel, but also to the environment)

One example of how this purchase could benefit individuals is through qualifying for government sponsored tax subsidies. There are both state and federal government incentives that reduce the total cost of ownership to consumers.

In this report we will summarize what it is that makes the green and hybrid vehicle revolution interesting and describe how to make sound judgements about these technologies.



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