Contents:

Scope and Themes Report outline Understanding the Hispanic Consumer Beverages Snacks Beauty and personal care Terms Understanding the Hispanic Consumer: Demographics U.S. Hispanic population Diversity of U.S. population U.S. population by race Figure 1: Population by race and Hispanic origin, 2003-13 Hispanic population by age Figure 2: Hispanic population by age, 2003-13 Country of origin/heritage Figure 3: Hispanics, by country of origin/heritage, 2006 Figure 4: Graph: Hispanics, by country of origin/heritage, 2006 Figure 5: Hispanic population, by region and by country of origin/heritage, 2006 Hispanics’ geographic concentration Figure 6: Graph: Hispanic population, by region and by country of origin/heritage, 2006 Figure 7: Hispanic population in top five states, by country of origin, 2006 States with greatest Hispanic population growth Figure 8: Hispanic population greatest percentage increase, 2000-06 Where Hispanics live Figure 9: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006 Hispanic income levels Figure 10: Largest Hispanic markets, by Hispanic disposable income, 2005 The Hispanic household Figure 11: Average household size, by Hispanic origin/race of householder, 2001 and 2006 Figure 12: Households, by number of persons in the household—Hispanics vs. non-Hispanics 2006 Figure 13: Households, by presence of children and Hispanic origin, 2006 Understanding the Hispanic Consumer: Acculturation What is acculturation? Why is level of acculturation important? Figure 14: Graph: In what language do you usually watch TV?, January 2008 Figure 15: Graph: How well can you read Spanish?, January 2008 Unacculturated—26% Bicultural—36% Acculturated—36% What is retro-acculturation? Retro-acculturation Understanding the Hispanic Consumer: Shopping and Spending Patterns Shopping patterns Spending patterns Figure 16: Spend, by major category—Hispanic vs. non-Hispanic, 2006 Beverages: Overview Contributing reports Abbreviations Beverages: Executive Summary Beverages: Insights and Opportunities Beverages: Fruit Juice and Juice Drinks Overview Condition of the overall market Who buys? Young adults Figure 17: Incidence of purchasing fruit juice and juice drinks, by key demographics, May 2006-June 2007 What Hispanics buy Figure 18: Incidence of purchasing fruit juice and juice drinks, by race/ethnicity, November 2007 Figure 19: Desirable attributes in pre-prepared juice drinks, by race/ethnicity, November 2007 Households with children and other demographic group behavior Figure 20: Household frequency of drinking different types of juices, by key demographics, May 2006-June 2007 The Mom factor Where they buy Figure 21: Choice of retail channels to purchase fruit juice and drinks by immediate or at-home consumption, by age, November 2007 Innovation Beverages: Smoothies Overview Conditions of the overall market Who buys it Figure 22: Incidence of smoothie consumption, by race/ethnicity, December 2007 Reasons for buying/not buying Figure 23: Main reason for drinking smoothies, by race/ethnicity, December 2007 Figure 24: Reasons for not drinking made-to-order smoothies, by race/ethnicity, December 2007 What Hispanics buy Figure 25: Bottled RTD smoothie brands drunk in the last three months, by race/ethnicity, 2007 Where Hispanics buy Figure 26: Made-to-order smoothie brands drunk in the last three months, by race/ethnicity, December 2007 Future growth Beverages: Yogurt Drinks Overview Conditions of the overall market Figure 27: Consumption of drinkable yogurt, by age and race/ethnicity, January-October 2006 Consumer preferences Innovation Beverages: Energy Drinks Overview Condition of the overall market Who buys it Why they buy it Figure 28: Reasons for drinking energy drinks, by race/ethnicity, May 2008 Where they buy it Figure 29: Reasons for drinking energy drinks, by race/ethnicity, May 2006 Consumer preferences Figure 30: Energy drink brand loyalty, by race/ethnicity, February 2007 Figure 31: Energy drink brand loyalty, by acculturation level, February 2007 Innovation Future growth Snacks: Overview Contributing reports Abbreviations Snacks: Executive Summary Snacks: Insights and Opportunities Snacks: Healthy Overview Condition of the overall market Consumer preferences Figure 32: Importance of low-in claims when choosing a healthy snack, by race/ethnicity, December 2007 Figure 33: Importance of taste, appetite satisfaction, and packaging when choosing a healthy snack, by race/ethnicity, December 2007 Figure 34: Importance of added-value claims when choosing a healthy snack, by race/ethnicity, December 2007 Innovation or future growth Snacks: Salty Overview Condition of the overall market Consumer preferences Figure 35: Household consumption of three or more of five salty snacks, by race/ethnicity, January-October 2006 Figure 36: Household consumption of various salty snacks, by race/ethnicity, January-October 2006 Figure 37: Parental control of children’s salty snack consumption, by Hispanic origin, May 2007 Innovation Snacks: Frozen Overview Condition of the overall market Figure 38: Household consumption of frozen snacks, by race/ethnicity, January-October 2006 Consumer preferences Figure 39: Household consumption of frozen snacks, by race/ethnicity, January-October 2006 Figure 40: Types/flavors of frozen snacks eaten, by race/ethnicity, July 2007 Figure 41: Teen consumption of hot frozen snacks, by gender and race/ethnicity, January-October 2006 Future growth Snacks: Kids’ Overview Condition of the overall market Figure 42: Incidence of snacking between meals, December 2007 Consumer preferences Figure 43: What makes snacks fun, by race/ethnicity, December 2007 Figure 44: Foods eaten as snacks, by race/ethnicity, December 2007 Figure 45: Attitudes and behavior towards snacking, by race/ethnicity, December 2007 Future growth Personal Care: Overview Contributing reports Abbreviations Personal Care: Executive Summary Personal Care: Insights and Opportunities Personal Care: Soap, Bath and Shower Products Overview Condition of the overall market Consumer preferences Figure 46: Types of bar soap used, by race/ethnicity, January-October 2006 Where Hispanics buy Figure 47: Where soap is purchased, by race/ethnicity, July 2007 Figure 48: Where soap is purchased as a gift, by race/ethnicity, July 2007 Innovation and future growth Personal Care: Shampoo and Conditioners Overview Condition of the overall market Consumer preferences Figure 49: Usage and frequency of shampoo and conditioner, by race/ethnicity, May 2006-June 2007 Figure 50: Attitudes toward shampoos and conditioners, by race/ethnicity, February 2008 Preferred brands Figure 51: Use of shampoo brands, by race/ethnicity, May 2006-June 2007 Figure 52: Use of conditioner brands, by race/ethnicity, May 2006-June 2007 Innovation and future growth Personal Care: Natural/organic Overview Condition of the overall market Consumer preferences Figure 53: Amount spent on natural/organic personal care in past six months, by race/ethnicity, February 2008 Figure 54: Popularity of personal care brands, by race/ethnicity, February 2008 Where Hispanics buy Figure 55: Place of purchase of natural/organic hair care products, by race/ethnicity, February 2008 Future growth Personal Care: Children’s Personal Care Overview Condition of the overall market Figure 56: Population, by age, race, and Hispanic origin, 2005 Consumer preferences Figure 57: Top purchased character-licensed merchandise, by race/Hispanic origin, October 2005 Soap Figure 58: Children’s personal care products used, by race and Hispanic origin, January-November 2006 Hair care Figure 59: Children’s favorite shampoo brand, by race and Hispanic origin, January-November 2006 Oral hygiene Sunblock Future growth

Companies Mentioned

- Greenfield Online - U.S. Bureau of the Census - Wal-Mart Stores (USA) - Whole Foods Market Inc - Marbo, Inc. - Ruiz Foods, Inc. - Bath & Body Works - Rockstar Inc. - Red Bull North America, Inc. - Family Dollar Stores, Inc - L'Oréal USA - P&G-Clairol, Inc. - Origins Natural Resources, Inc. - U.S. Bureau of Labor Statistics - Costco Wholesale Corporation - SAM's Club - Tropicana Products Inc. - Nestlé USA - Vilore Foods Company Inc. - Jamba Juice Company - Dannon Co - Goya Foods, Inc. - Nickelodeon Networks - Unilever USA - Avon USA - L'Oréal Canada - General Merchandise Distributors Counsel (GMDC) - Nexxus - L'Occitane Ltd - The Body Shop - Walgreen Co - US Department of Labor - Colgate-Palmolive Company - Wild Oats Markets, Inc - Dunkin' Brands - Odwalla Inc. - Snapple Beverage Corporation - Naked Juice Company - Fuze Beverage LLC - South Beach Beverage Company - Maui Wowi Inc. - Smoothie King Franchises Inc. - Planet Smoothie Franchises LLC - Wm. Bolthouse Farms Inc. - Groupe Danone - Yoplait USA - BJ's Wholesale Club, Inc - Trader Joe's Company Inc - Coca-Cola Company (The) (USA) - Snack Food Association (SFA) - Mission Foods (USA) - General Mills Inc - Tyson Foods Inc. - White Castle System, Inc. - Gorton's - Entertainment Software Association - Univision Communications Inc. - Procter & Gamble USA - CVS Corporation - Sephora - Estée Lauder Companies Inc. (The) - Burt's Bees Inc. - Nature's Gate (WorldPantry.com Inc.) - Tom's of Maine - Avalon Natural Products - Mary Kay Inc. - Ulta Salon, Cosmetics & Fragrance, Inc. - Aveda - Revlon USA - American Psychological Association