Condiments & Sauces Market Assessment 2008
Key Note Publications Ltd, October 2008, Pages: 178
The UK market for condiments and sauces — including thick and thin table sauces, salad accompaniments, pickles, chutneys and relishes, dish-specific sauces, salt, pepper, vinegars, mustards and marinades — grew by only 0.8% in terms of retail sales value in the year ending April 2008. The greatest growth was identified in the smaller segments of barbecue sauces, Worcester sauce, chutneys, relishes, vinegars and marinades, and in the large segment of mayonnaises. In contrast, there were declines in 2007/2008 in the areas of salad creams and dressings, sweet pickles, salt and mustards. There were also decreases in sales of certain dish-specific sauces.
Despite the decreases in some categories, growth in the market as a whole is supported by a number of factors. These include: the wider consumption of more authentic ethnic meals; a gradual increase in the popularity of barbecue meals (weather permitting); and a greater interest in low-fat and low-calorie products. In particular, these trends have led to increased development of and demand for hot and other thick and thin table sauces for ethnic meals and for barbecues, and for low-fat and low-calorie salad accompaniments and other sauces. Such products have been supplied by the major manufacturers through brand extensions and expansions — but there are also specialist and, in many cases, premium products from the increasing numbers of smaller manufacturers and importers. `Premiumisation' is in itself contributing to market growth in value terms — a trend that is being driven not only by manufacturers of brands but also by the retailers' own-label sector via sub-branded ranges.
However, the condiments and sauces market has been affected for many years by the long-standing decline in family breakfasts and other main meals, especially the traditional weekend roast. These had once been established occasions for the use of thick table sauces, pickles, dish-specific sauces, peppers and mustards. In addition, although the health issue with regard to the `obesity crisis' has been partially addressed with the development of low-fat and low-calorie products, the Government's campaign to reduce consumers' salt intake has had a continual downward effect on sales of salt.
In the year to April 2008, thick and thin table sauces represented a 31.1% value share of the condiments and sauces market; salad accompaniments accounted for a 24.5% share; and pickles, chutneys and relishes held a 20.5% share. The largest part of the remaining 25% share was held by dish-specific sauces, with small shares each held by the various condiments and by marinades.
Total main media advertising expenditure on condiments and sauces increased slightly in the year ending March 2008, after a significant fall in 2006/2007. In 2007/2008, a substantial fall in advertising expenditure by Unilever was more than offset by an increase in spending by Heinz.
The major manufacturers in the market continue to be: Heinz (with its share having been boosted by the acquisition of HP Foods in 2005); Unilever; Premier Foods (with an increased share as a result of its purchase of RHM in 2006); Baxters Foods; McCormick; and Kraft. Combined, these hold a near 60% market share by value through their brands — although Premier's overall share, in particular, is increased when its significant manufacture for the own-label sector is taken into account. Greencore Group is another large producer for retailers' own labels.
In terms of retail sales value, the market is anticipated to increase at a higher rate in 2008/2009 than in 2007/2008, but thereafter year-on-year growth is expected to slow. However, it remains to be seen what effect the currently rising costs of raw materials will have on this and many other food markets.
Executive Summary
1. Introduction
BACKGROUND
COVERAGE AND DEFINITIONS
2. Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Key Activities and Issues Driving or Affecting the Market
Brand Expansions and Extensions
`Premiumisation' of Products
Health Issues
Changing Eating Habits
Table 1: Penetration of Condiments and Sauces by Type of Product (% of adults using in the previous 12 months), Years Ending March 2003, 2005 and 2007
The Growth in Barbecues
Cookery Programmes and Celebrity Chefs
Brands Versus Private Labels
Seasonality of Products
Market Size
Table 2: The Total UK Market for Condiments and Sauces by Sector by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 1: The Total UK Market for Condiments and Sauces by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
DISTRIBUTION
COMPETITIVE STRUCTURE
Major Manufacturers
ADVERTISING AND PROMOTION
THE CONSUMER
Demographics of Consumers
All Users
Table 3: Penetration of Condiments and Sauces by Type of Product — All Users by Sex, Age, Social Grade and Region (% of adults using in the previous 12 months), Year Ending March 2007
Heavy Users
Table 4: Penetration of Condiments and Sauces by Type of Product — Heavy Users by Sex, Age, Social Grade and Region (% of adults using twice a week or more in the previous 12 months), Year Ending March 2007
MARKET FORECASTS
Table 5: The Forecast Total UK Market for Condiments and Sauces by Sector by Value at Current Prices (£m at rsp), 2008/2009-2012/2013
3. Thick and Thin Table Sauces
MARKET SIZE AND MARKET SHARES
Table 6: The UK Thick and Thin Table Sauces Sector by Product Segment by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 2: The UK Thick and Thin Table Sauces Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Thick Table Sauces
Tomato Ketchups
Table 7: UK Market Shares in Tomato Ketchups by Brand by Value (%), 2005-2007
Brown Sauces
Table 8: UK Market Shares in Brown Sauces by Brand by Value (%), 2005-2007
Barbecue Sauces
Table 9: UK Market Shares in Barbecue Sauces by Brand by Value (%), 2005-2007
Other Hot Thick Sauces
Thin Table Sauces
Soy Sauces
Table 10: UK Market Shares in Soy Sauces by Brand by Value (%), 2005-2007
Hot Thin Sauces
Worcester Sauces
Other Thin Sauces
4. Salad Accompaniments
MARKET SIZE AND MARKET SHARES
Table 11: The UK Salad Accompaniments Sector by Product Segment by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 3: The UK Salad Accompaniments Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Mayonnaises
Table 12: UK Market Shares in Mayonnaises by Brand by Value (%), 2005-2007
Salad Creams
Table 13: UK Market Shares in Salad Creams by Brand by Value (%), 2005-2007
Salad Dressings
Table 14: UK Market Shares in Salad Dressings by Brand by Value (%), 2005-2007
5. Pickles, Chutneys and Relishes
MARKET SIZE AND MARKET SHARES
Table 15: The UK Pickles, Chutneys and Relishes Sector by Product Segment by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 4: The UK Pickles, Chutneys and Relishes Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Sour Pickles
Table 16: UK Market Shares in Sour Pickles by Brand by Value (%), 2005-2007
Sweet Pickles
Table 17: UK Market Shares in Sweet Pickles by Brand by Value (%), 2005-2007
Chutneys
Table 18: UK Market Shares in Chutneys by Brand by Value (%), 2005-2007
Relishes
Table 19: UK Market Shares in Relishes by Brand by Value (%), 2005-2007
6. Dish-Specific Sauces
MARKET SIZE AND MARKET SHARES
Table 20: The UK Dish-Specific Sauces Sector by Product Segment by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 5: The UK Dish-Specific Sauces Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Table 21: UK Market Shares in Dish-Specific Sauces by Brand by Value (%), 2005-2007
7. Vinegars
MARKET SIZE AND MARKET SHARES
Table 22: The UK Vinegars Sector by Product Segment by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 6: The UK Vinegars Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Table 23: UK Market Shares in Vinegars by Brand by Value (%), 2005-2007
8. Pepper
MARKET SIZE AND MARKET SHARES
Table 24: The UK Pepper Sector by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 7: The UK Pepper Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Table 25: UK Market Shares in Pepper by Brand by Value (%), 2005-2007
9. Mustards
MARKET SIZE AND MARKET SHARES
Table 26: The UK Mustards Sector by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 8: The UK Mustards Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Table 27: UK Market Shares in Mustards by Brand by Value (%), 2005-2007
10. Salt
MARKET SIZE AND MARKET SHARES
Table 28: The UK Salt Sector by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 9: The UK Salt Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Table 29: UK Market Shares in Salt by Brand by Value (%), 2005-2007
11. Marinades
MARKET SIZE AND MARKET SHARES
Table 30: The UK Marinades Sector by Value at Current Prices (£m at rsp and %), 2004/2005-2007/2008
Figure 10: The UK Marinades Sector by Value at Current Prices (£m at rsp), 2004/2005-2007/2008
Table 31: UK Market Shares in Marinades by Brand by Value (%), 2005-2007
12. Manufacturers' Market Shares
TOTAL MARKET SHARES
RETAIL DISTRIBUTION
Table 32: UK Retail Distribution of Condiments and Sauces by Value (%), 2007
Figure 11: UK Retail Distribution of Condiments and Sauces by Value (%), 2007
13. Advertising and Promotion
MAIN MEDIA ADVERTISING EXPENDITURE
Table 33: Main Media Advertising Expenditure on Condiments and Sauces by Brand (£000), Years Ending March 2005-2008
14. An International Perspective
EUROPE
15. PEST Analysis
POLITICAL FACTORS
ECONOMIC, SOCIAL AND DEMOGRAPHIC FACTORS
TECHNOLOGICAL FACTORS
16. Consumer Dynamics
OVERVIEW
Table 34: Agreement With Statements Regarding Condiments and Sauces (% of respondents), 2008
CHANGES IN TYPES OF MEALS EATEN
Roast-Meat Family Meals
Table 35: Changes in Consumers' Tendencies to Eat Roast-Meat Meals Together as a Family Compared With 12 Months Ago (% of respondents), 2008
Barbecue Meals Outside
Table 36: Changes in Consumers' Tendencies to Have Had Barbecue Meals Outside in the Past 12 Months Compared With Previously (% of respondents), 2008
Ethnic Meals
Table 37: Consumers' Tendencies to Have Eaten More Ethnic Meals in the Past 12 Months Than Previously (% of respondents), 2008
Salads
Table 38: Consumers' Tendencies to Have Been Eating More Salads Than 12 Months Ago (% of respondents), 2008
USE OF LOW-FAT aND LOW-CALORIE SALAD ACCOMPANIMENTS
Table 39: Consumers Who Usually Have the Low-Fat/Low-Calorie Versions of Salad Creams/Dressings or Mayonnaises (% of respondents), 2008
INFLUENCE OF CELEBRITY CHEFS
Table 40: Consumers Who Have Been Encouraged by Celebrity Chefs on Television to Use a Wider Variety of Sauces, Vinegars, Mustards, etc. on Their Food (% of respondents), 2008
OPINIONS REGARDING CHILDREN'S USE OF TABLE SAUCES
Table 41: Opinion That Children Are Using Brown Sauces, Tomato Ketchups, Barbecue Sauces, etc. More Now on Their Foods (% of respondents), 2008
CHANGES REGARDING USE OF SALT
Reduction of Salt Intake
Use of Low-Sodium or Sea Salt Instead of Traditional Table Salt
Table 42: Consumers Who Have Been Reducing Their Amounts of Salt on Food and in Cooking, and Those Who Have Switched to Low-Sodium or Sea Salt (% of respondents), 2008
BRANDS VERSUS OWN LABELS
Preferences For Branded Products
Preferences For Supermarkets' Own-Label Products
Table 43: Consumers' Preferences Regarding Brands of Condiments or Sauces Versus Supermarkets' Own-Label Products (% of respondents), 2008
17. Company Profiles
INTRODUCTION
ASSOCIATED BRITISH FOODS PLC
G Costa and Company Ltd
Profitability
Table 44: Financial Results For G Costa and Company Ltd (£000), Years Ending 17th September 2005, 16th September 2006 and 15th September 2007
English Provender Company Ltd
Profitability
Table 45: Financial Results For English Provender Company Ltd (£000), Years Ending 31st August 2005-2007
AB World Foods Ltd (formerly Patak's Foods Ltd)
Profitability
Table 46: Financial Results For AB World Foods Ltd (£000), 53 Weeks Ending 2nd October 2005, Year Ending 30th September 2006 and 49 Weeks Ending 5th September 2007
BAXTERS FOOD GROUP LTD
Profitability
Table 47: Financial Results For Baxters Food Group Ltd (£000), Year Ending 15th May 2005, 54 Weeks Ending 27th May 2006 and 53 Weeks Ending 2nd June 2007
GREENCORE GROUP PLC
Profitability
Table 48: Financial Results For Greencore Group PLC (i000), 53 Weeks Ending 30th September 2005 and Years Ending 29th September 2006 and 28th September 2007
HJ HEINZ COMPANY LTD/HP FOODS LTD
Profitability
Table 49: Financial Results For HJ Heinz Company Ltd (£000), Years Ending 30th April 2004 and 27th April 2005, and 53 Weeks Ending 3rd May 2006
Table 50: Financial Results For HP Foods Ltd (£000), Year Ending 31st December 2004, 70 Weeks Ending 3rd May 2006 and Year Ending 2nd May 2007
KRAFT FOODS UK LTD
Profitability
Table 51: Financial Results For Kraft Foods UK Ltd (£000), Year Ending 14th December 2004, 53 Weeks Ending 17th December 2005 and Year Ending 16th December 2006
MCCORMICK (UK) LTD
Profitability
Table 52: Financial Results For McCormick (UK) Ltd (£000), Years Ending 30th November 2004-2006
PREMIER FOODS PLC/RHM
Profitability
Table 53: Financial Results For Premier Foods PLC (£000), Years Ending 31st December 2005-2007
UNILEVER PLC
Profitability
Table 54: Financial Results For Unilever PLC (i000), Years Ending 31st December 2005-2007
OTHER, SMALLER MANUFACTURERS AND SUPPLIERS
RH Amar & Co Ltd
Profitability
Table 55: Financial Results For RH Amar & Co Ltd (£000), Years Ending 30th September 2005-2007
Aspall Cyder Ltd
Profitability
Bennett Opie Ltd
Profitability
Bespoke Foods Ltd
Profitability
The British Pepper & Spice Company Ltd
Profitability
Discovery Foods Ltd
Profitability
Table 56: Financial Results For Discovery Foods Ltd (£000), Years Ending 31st October 2004 and 2005, and 29th October 2006
Geeta's Foods Ltd
Profitability
Table 57: Financial Results For Geeta's Foods Ltd (£000), Years Ending 31st August 2005-2007
The Grocery Company Ltd (Nando's)
Profitability
Jenks
Profitability
Table 58: Financial Results For Jenks Holdings Ltd (£000), 40 Weeks Ending 31st January 2007 and Year Ending 31st January 2008
Lion Foods/AarhusKarlshamn UK
Profitability
Maldon Crystal Salt Company Ltd
Profitability
MH Foods (Morehands Ltd)
Profitability
Petty, Wood & Co Ltd
Profitability
Table 59: Financial Results For Petty, Wood & Co Ltd (£000), Years Ending 31st December 2005-2007
Roots' Reggae Reggae Sauce
Profitability
James Ross & Son (Newcastle) Ltd
Profitability
Shaws of Huddersfield (Shaws (Huddersfield) Ltd)
Profitability
Taylor's Speciality Foods Ltd
Profitability
The Tracklement Company Ltd
Profitability
Wilkin & Sons Ltd
Profitability
Table 60: Financial Results For Wilkin & Sons Ltd (£000), Years Ending 31st December 2005-2007
WT Foods Group
Profitability
18. The Future
FUTURE TRENDS
FORECASTS
Table 61: The Forecast UK Market For Condiments and Sauces by Sector by Value at Current Prices (£m at rsp), 2008/2009-2012/2013
Figure 12: The Forecast UK Market For Condiments and Sauces by Value at Current Prices (£m at rsp), 2008/2009-2012/2013
19. Further Sources
Associations
Publications
General Sources
Government Sources
Manufacturers and Suppliers
Bisnode Sources
Associated British Foods Plc
AB World Foods Ltd (Formerly Patak's Foods Ltd)
Baxters Food Group Ltd
Greencore Group Plc
HJ Heinz Company Ltd/Hp Foods Ltd
Kraft Foods UK Ltd
McCormick (UK) Ltd
Premier Foods Plc/Rhm
Unilever Plc
RH Amar & Co Ltd
Aspall Cyder Ltd
Bennett Opie Ltd
Bespoke Foods Ltd
The British Pepper & Spice Company Ltd
Discovery Foods Ltd
Geeta's Foods Ltd
The Grocery Company Ltd (Nando's)
Jenks
Lion Foods/AarhusKarlshamn UK
Maldon Crystal Salt Company Ltd
MH Foods (Morehands Ltd)
Petty, Wood & Co Ltd
Roots' Reggae Reggae Sauce
James Ross & Son (Newcastle) Ltd
Shaws of Huddersfield (Shaws (Huddersfield) Ltd)
Taylor's Speciality Foods Ltd
The Tracklement Company Ltd
Wilkin & Sons Ltd
WT Foods Group
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