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Future Lunch Solutions Volume 1: Consumer behaviour, demographic analysis and market drivers

Business Insights, Sep 2002, Pages: 134


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Future Lunch Solutions: Volume 1 examines the trends shaping the lunch market, these range from megatrends - including the fragmenting of traditional meal patterns - to lunch-specific issues such as the growing importance of freshness and quality. A core strategic challenge for the industry, however, is to determine exactly what 'health' means in this context. The report's analysis helps make the distinctions clear, with discussion of lifestyle and lifestage factors. Also focusing on product, packaging and distribution strategies, this volume provides a routemap to the lunchtime landscape.



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