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Mobile SNS in China: Online Extensions Provide an Edge Product Image

Mobile SNS in China: Online Extensions Provide an Edge

  • Published: October 2008
  • Region: China
  • 31 Pages
  • In-Stat/MDR

In China, social networking services began in 2002 and have been an Internet phenomenon since 2005. It is estimated that China had over 100 million online SNS subscribers, or over 50% of total Internet users, at the end of 2007. China’s mobile SNS market began in 2004, a few years later than the web-based networks. This is still a small market, with about 40 million users at the end of 2007.

This report discusses SNS trends and discusses market structure, services, and business models. It also includes the results of a consumer survey that explores the attitudes and preferences of Chinese mobile Internet users with regard to mobile social networking. Finally, the report cross-checks survey results with other consumer research, e.g., Chinese Internet user profiles provided by CNNIC and the results of an online SNS survey conducted by us.

Executive Summary

Definitions and Introduction

SNS Moving to Mobile Phones

Market Overview

Types of Mobile SNS

Friend-Finding

Content Sharing

Microblogging

Location-Based SNS

Business Models

Ad-Based

Premium Services

Virtual Items

Consumer Survey

User Demographics

Survey Results

SNS Awareness

Level of Interest

Preferred Uses

Barriers to Use

Summary

Methodology

Related Reports

List of Tables

Table 1. Internet User Ages

Table 2. Internet Users’ Monthly Income (US$)

Table 3. What Kinds of Contacts Do You Usually Make Through Online SNS? (Multiple Answers Allowed)

Table 4. Preferred Functions Using Online SNS (Multiple Answers Allowed)

List of Figures

Figure 1. Online Social Networks in China

Figure 2. Mobile Social Networks in China

Figure 3. Respondent Ages

Figure 4. Respondent Gender

Figure 5. Respondent Monthly Income (US$)

Figure 6. Which Functions Does Your Mobile Phone Have? (Multiple Answers Allowed)

Figure 7. Respondent Attitudes to New Technology

Figure 8. Respondent Awareness of SNS

Figure 9. Respondent Interest in Mobile SNS

Figure 10. Level of Interest, by Age

Figure 11. Level of Interest, by Gender

Figure 12. What Kinds of Contacts Do You Wish to Make Through Mobile SNS? (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)

Figure 13. Preferred Contacts, by Age (Multiple Answers Allowed)

Figure 14. Do You Prefer Real-Name Communities or Those That Allow False Names? (Base: Respondents who are Extremely or Very Interested in Mobile SNS)

Figure 15. Preferred Activities (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)

Figure 16. Preferred Functions, by Age (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)

Figure 17. Preferred Functions, by Gender (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)

Figure 18. Barriers to Mobile SNS Use (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)

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