- Language: English
- Published: July 2012
- Region: Global
Booming Consumer Electronics Market in India
- Published: August 2011
- Region: India
- 95 Pages
- RNCOS E-Services Private Limited
The Indian consumer electronics industry has been growing at a double-digit growth rate since past few years. Higher disposable income, increased product awareness, affordable pricing, and shift in lifestyles have together been instrumental in changing the amount and pattern of consumer spending; thereby, resulting in strong growth in the consumer electronics industry. But still, the consumer electronics goods, like refrigerators, televisions and air conditioners, have low penetration in the country, leaving vast room for future growth.
According to this new research report, “Booming Consumer Electronics Market in India”, the Indian consumer electronics industry will grow at a CAGR of around 18% during 2011–2014. During this time period, we expect that LCD TV will capture majority of the television market share as it will replace Colour televisions market to a large extent.
Moreover, we observed that the air-conditioner (AC) segment is one of the most important product segments driving the overall growth of the Indian home appliances market. Introduction of innovative features and technology coupled with the expansion of distribution network is helping the market to grow at a faster rate.
Further, this report reveals that, the market will witness a dramatic change in the competitive landscape over the next few years. A large number of companies will foray into the lucrative Indian consumer electronics market with their diversified product portfolio. This will lead the incumbent players to invest heavily in establishing their stores across different states of the country.
This analytical research, “Booming Consumer Electronics Market in India” thoroughly evaluates the Indian consumer electronics industry. It briefly discusses about the current and emerging trends in the industry, underlining the future potential areas and key issues crucial for the development of the industry. The research also evaluates the behavioural aspect of the Indian consumers, their price sensitivity, distribution channel analysis, and future prospects of the consumer electronics market in rural India. Besides, this report also offers rational analysis on the key consumer electronics companies operating in the country, which includes their strength and weakness analysis. SHOW LESS READ MORE >
1. Analyst View
2. Research Methodology
3. Market Overview
4. Macroeconomic View
4.1 Economic Growth
4.2 Growing Consumption Market
4.3 Rising Purchasing Power
4.4 Private Consumption
5. Industry Trends
5.1 Structural Shift in Retailing
5.2 Rising Young Consumers
5.3 Declining Prices
5.4 Exclusive Stores
6. Industry Performance and Future Outlook
6.3 Air Conditioner
6.4 Mobile Handset
6.4.1 3G Handset
6.5 Washing Machine
7. Consumer Behavior - An Analysis
8. Government Regulations
9. Future Growth Strategies
9.1 Products to Suit Indian Taste
9.2 Niche Segments
9.3 Brand vs Price
9.4 Selecting the Right Advertising Media
9.5 Investment in New Technologies
10. Energy Efficiency Certification
11. Top States for Setting-up Manufacturing Base
12. Rural India: The Next Stop for Growth
13. Price Sensitivity Analysis
14. Distribution Channel Analysis
15. Growth Inhibitors
16. Key Players Analysis
16.1 Whirlpool India Ltd.
16.2 Samsung India Electronics Pvt. Ltd.
16.3 Videocon Industries Ltd.
16.4 LG Electronics India Pvt. Ltd.
16.5 Sony India Pvt. Ltd.
List of Tables
Table 4-1: Number of Households by Income Bracket (Million), 2010-2014
Table 6-1: Urban & Rural India - Current Handset Market Characteristics
Table 11-1: Potential States for Investments in Electronics Manufacturing
Table 16-1: Whirlpool India Ltd. - Strengths & Weaknesses
Table 16-2: Samsung India Electronics Pvt. Ltd. - Strengths & Weaknesses
Table 16-3: Videocon Industries Ltd. - Strengths & Weaknesses
Table 16-4: LG Electronics India Pvt. Ltd. - Strengths & Weaknesses
Table 16-5: Sony India Pvt. Ltd. - Strengths & Weaknesses
List of Charts
Figure 3-1: Consumer Electronics Market (Billion US$), 2010-2014
Figure 4-1: Real GDP Growth Rate (%), FY 2011 to FY 2015
Figure 4-2: Population (Billion), 2010-2014
Figure 4-3: Per Head Disposable Income (US$), 2010-2014
Figure 4-4: Private Final Consumption Expenditure (Trillion INR), FY 2010 & FY 2011
Figure 6-1: Television Market (Million Units), 2010-2014
Figure 6-2: LCD TV Market (Million Units), 2010-2014
Figure 6-3: LCD TV Market by Player (%), 2010
Figure 6-4: Television Market by Region (%), 2010
Figure 6-5: Refrigerator Market (Million Units), 2010-2014
Figure 6-6: Frost Free Refrigerator Market (Million Units), 2010-2014
Figure 6-7: Forecast for Refrigerator Market by Segment (%), 2014
Figure 6-8: Refrigerator Market by Player (%), 2010
Figure 6-9: Refrigerator Market by Region (%), 2010
Figure 6-10: AC Market (Million Units), 2010-2014
Figure 6-11: Split AC Market (Million Units), 2010-2014
Figure 6-12: Forecast for AC Market by Segment (%), 2014
Figure 6-13: AC Market by Player (%), 2010
Figure 6-14: AC Market by Region (%), 2010
Figure 6-15: Mobile Handset Shipment (Million Units), 2009-2011
Figure 6-16: Share of Major Players in Mobile Handset Market (FY 2011)
Figure 6-17: 3G Handset Market (Million Units), FY 2011 to FY 2014
Figure 6-18: Smartphones Shipment (Million), 2009-2011
Figure 6-19: Washing Machine Market (Million Units), 2010-2014
Figure 6-20: Fully-Automatic Washing Machine Market (Million Units), 2010-2014
Figure 6-21: Forecast for Washing Machine Market by Segment (%), 2014
Figure 6-22: Washing Machine Market by Player (%), 2010
Figure 6-23: Washing Machine Market by Region (%), 2010
- Whirlpool India Ltd.
- Samsung India Electronics Pvt. Ltd.
- Videocon Industries Ltd.
- LG Electronics India Pvt. Ltd.
- Sony India Pvt. Ltd.