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Analysis of Tomato Sauce Industry in China, 2008
China Market Report, Oct 2008, Pages: 45
Over the past 10 years, the world’s average annual consumption growth of tomato products was 3%. Europe and the United States and other developed countries are the main traditional consumption countries and have been maintaining steady growth, and in emerging market such as Russia, Eastern Europe, the Middle East, Africa, China and India, the per capita consumption is very low but the demand of tomato products has been grown rapidly in recent years, as the per capita consumption of tomato products in the Middle East region had increased from 6.2 kilograms in 1997 to 10.8 kilograms in 2007 and the average annual growth of total consumption reached 13.1 per cent, also the annual growth of tomato products’ consumption was 15 percent in China in recent years.
There are only three areas which are able to process tomatoes, largely: the Valley of California in the United States, the Mediterranean coast and China’s Xinjiang province and small parts of Inner Mongolia. According to the World Processing Tomato Council (WPTC)’'s statistics in 2007, the output of these three areas account for 85 per cent of the world's total processing capacity.
The global tomato production bases have been transferred to China. The advantages of China’s tomato industry compared with Europe and the United States are the rich tomato resources and low cost, and on the other hand, China’s tomato industry also benefited from the reform of EU agricultural subsidies policy.
From 1999 to 2007, the export share of China's tomato sauce in the global tomato export market has increased from 7.7% to 30% and by 2010, it is expected to reach 1.1 million tons, accounting for 40 percent of the world trade share.
China's major manufacturers mainly produce large packaging of tomato sauce, while the small packaging and other high-end products have just been at the initial stage of development; 90% of China's tomato products are for export. The main export destinations are Italy, Russia and other European countries and Africa.
According to China Customs’ data, in the first half of 2008, China exported 380,000 tons of tomato sauce, the same as the same period last year, and the amount of exports was $ 298 million, up 30 percent year-on-year, the average export price was $782/ ton, an increase of 31 percent than that of the same period last year, which was $598/ton. According to the data of Tomatoland, in June 2008 the export contracted price of China’s tomato sauce cold break 36/38% brix in Europe market reached $1220/ton, compared with the same period last year was $650/ ton, up 87 per cent year-on-year.
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