Mobile Communications - Global Outlook

The global outlook series on the Mobile Communications Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 40 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, Europe (Austria, Germany, Italy, Russia, Spain, the UK, and Finland), Asia-Pacific (Japan, Australia, China, India, Sri Lanka, Indonesia, South Korea, Taiwan, Vietnam, and Rest of Asia-Pacific) Latin America and Rest of World.

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 375 companies worldwide.


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MOBILE COMMUNICATIONS
A GLOBAL OUTLOOK, JANUARY 2012


CONTENTS



1. GLOBAL MARKET OVERVIEW 1
Mobile Communications Sector - A Prelude 1
Table 1: Mobile Cellular Subscriptions Per 100 Inhabitants
for the Year 2011: Percentage Market Penetration Breakdown by
Geographic Region/Country 2
Market Snapshots 2
Emerging Markets - Hotspots for Growth 3
Public Safety - A Business Case for Mobile Communications 3
Factors Hampering the Market Progress 4
Industry Participants 4
Mobile Subscription Services 4
Global Mobile Subscribers 5
Table 2: Global Wireless Subscriptions (2010): Percentage
share Breakdown by Technology type 5
3G Boosts Mobile Service Subscriptions and Revenue 5
Enterprise Mobility - Business Case for Mobile Communications 6
Table 3: Worldwide Worker Population (2008 & 2011):
Breakdown of Number of Workers (in Millions) by Nature of
Work - Mobile & Non Mobile 6

Table 4: Worldwide Mobile Worker Population (2008 & 2011):
Breakdown of Number of Mobile Workers (in Millions) by
Nature of Work - Mobile Office, Mobile Non-Office, Mobile
Home Based 7

Table 5: Worldwide Mobile Workforce (2011): Percentage Share
Breakdown of Number of Mobile Workers by Region 7
Mobile Handset Market 7
Market Overview 7
Advancements in Mobile Devices Brings Improved Usage Experience 8
Table 6: World Market for Mobile Handsets by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World Markets - Independently Analyzed with Annual
Volume Sales in Million Units for Years 2010 through 2015 8

Table 7: World 5-Year Perspective for Mobile Handsets by
Geographic Region - Percentage Breakdown of Annual Sales
Volume for the United States, Canada, Europe, Asia-Pacific,
Latin America, and Rest of World Markets for the Years 2011
& 2015 9

Table 8: World Market for Mobile Handsets by Technology
Generation - Percentage Breakdown of Annual Sales Volume for
2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handset Markets for the
Years 2008, 2011 & 2014 10

Table 9: Global Market for Mobile Handsets (2010):
Percentage Share Breakdown of Volume Shipments by Leading
Players 10
GSM Handsets (2G) 10
Table 10: World Market for GSM Handsets by Region (2010) -
Percentage Share Breakdown of Volume Sales by Region 11
CDMA Handsets 11
Table 11: World Market for CDMA Handsets by Region (2010) -
Percentage Share Breakdown of Volume Sales by Region 11
3G Handsets 11
Table 12: World Market for 3G/3.5G Enabled Handsets (2011) -
Percentage Share Breakdown of Volume Sales by Region 12
Emergence Of Mobile Broadband and HSPA Boosts 3G Device Uptake 12
Smartphones - Communicating the ‘Smart Way' 12
‘Versatility': The Hallmark of Smartphones 13
Smartphones Skirt Recessionary Pressures 14
The World Beyond Recession 14
Emerging Markets to Turbo Charge Future Growth in the Market 15
The Never Ending Saga of Technology Developments to Drive
Future Prospects for Smartphones 15
Purchase Factors for Smartphones 16
Table 13: Worldwide Market for Smartphones (2009 & 2011):
Percentage Market Share Breakdown of Unit Shipments by
Operating Systems 16
Mobile Messaging Services 17
Overview 17
Mobile Messaging Services: A Carrier's Top Revenue
Generating Avenue 17
Table 14: Global MMS Market (2008-2011): Yearly Breakdown of
Number of Users (in Millions) 18
SMS: A Dominant Mobile Messaging Format 18
MMS & Mobile Email Growing in Popularity 19
Maximization of Revenues From MMS: “Talking Profits” 19
Premium SMS: The New Money Spinner 20
Wireless Instant Messaging 20
Mobile Internet 21
Steady Portable Internet Type Technologies 21
Competition 21
Mixture of Mobile and Wireless Internet Technologies 21
Broadband Development 21
Table 15: Mobile Broadband Subscriptions Per 100 Inhabitants
for the Year 2011: Percentage Market Penetration Breakdown
by Geographic Region/Country 22
Mobile Phone Broadband Services Will Continue to Steam Ahead 23
Mobile Internet Technology Revolutionizes Mobile Phones into
Mainstream Offerings 23
Mobile Content 23
Mobile Content Services: Current Scenario 23
Mobile Media Gains Viewership 24
Social Media Fast Gaining Popularity 24
Mobile Games 25
Mobile Games Will Enjoy Healthy Growth 25
3G Mobile Communications Offer a Business Case for Mobile
Gaming 25
Women: Major Revenue Spinners in the Mobile Games Market 26
Market Growth 26
Growing Popularity 26
Need For Exploring Techniques 26
Java Technology - A Development Platform 27
Rising Cost 27
Control 27
Mobile Advertising\Marketing 27
M-Commerce 27

2. TECHNOLOGY/SERVICE OVERVIEW 29
History of Mobile Technology 29
The Evolution of Wireless Communications Technology 29
Overview of Modern Mobile Communications 29
Generations of Mobile Technology 30
First generation 30
Second generation (2G) 31
2.5G 31
Third generation (3G) 31
Fourth Generation (4G) 31
Technological Outlook 31
Advantages of 4G network 32
Mobile Phone Networks 32
Nature and Performance of Different Technologies 32
CDMA 32
W-CDMA 33
FDMA 33
TDMA 33
Global System for Mobile Communication (GSM) 34
GPRS 35
EDGE 35
IPv6 36

3. MERGERS & ACQUISITIONS 37

4. STRATEGIC CORPORATE DEVELOPMENTS 56

5. PRODUCT/SERVICE LAUNCHES 65


A REGIONAL MARKET PERSPECTIVE 93

1. UNITED STATES 93
Overview 93
Evolution of Network Standards 93
Mobile Phones to Prevail Over Desktop Phones in US Enterprises 93
Handset Market - An Overview 94
Table 16: US Mobile Phones Market (2011): Percentage Share
Breakdown of OEM Installed Base by Company 94

Table 17: US Smart Phones Market (2011): Percentage Share
Breakdown of Number of Smartphone Users by Age Group 94
Mobile Content - Growth Potential of the Auxiliary Market 94
What is it? 94
How to Capitalize? 95
Mobile Messaging - A Primer 95
Table 18: US Mobile Phone Market (2011): List of Most
Frequently Accessed Mobile Features Ranked According to
Percentage Number of Mobile Users Using Respective Features 96
Photo Messaging Gaining Grounds 96

2. CANADA 97
Burgeoning Wireless Telecom Industry to Drive Economic Growth 97
Market Snapshots 97

3. EUROPE 99
Mobile Communications Market at a Glance 99
Mobile Communications Market Back on Growth Track Post Recession 99
R&D Strategies 100
Interoperability 100
Technical Challenges in Content 100
Spectrum Policies 101
Secure and Trusted Environment 101
M-Payments 101
Barriers to Rollout of Networks 102
2.5G OR 3G Wireless Communication Services 102
Wireless Handset Shipments 102
Smartphones - Growing in Prominence 102
Table 19: EU Smart Phones Market (2011): Percentage Share
Breakdown of Number of Smartphone Users by Age Group 103
GSM - Universal Presence 103
Rising Penetration of 3G 103
Europe - Leading the Front in Mobile Messaging 103
SMS Revenues Set to Level Off Gradually 104
Table 20: European Mobile Phone Market (2011): List of Most
Frequently Accessed Mobile Features Ranked According to
Percentage Number of Mobile Users Using Respective
Capabilities 104

Table 21: European Mobile Messaging Market (2011):
Percentage Breakdown of SMS Messages Sent - Ranked by
Application (P2P and A2P) 105

Table 22: European Mobile Messaging Market (2011):
Percentage Breakdown of MMS Messages Sent - Ranked by
Application (P2P and A2P) 105
Value-Added Services & Content Provide Opportunities for
Mobile Content Providers 105
GPRS Springboard for 3G Networks 105

3a. AUSTRIA 106

3b. GERMANY 107
Mobile Messaging Services - An Overview 107
Wireless Handsets Market 107

3c. ITALY 108
Universal Mobile Telecommunications Service (UMTS) 108

3d. RUSSIA 109
Market Overview 109
Russian Mobile Market Soars 109
Mobile Messaging Services - An Overview 109

3e. SPAIN 110
Mobile Phone Market - An Overview 110
Mobile Messaging Services 110

3f. UNITED KINGDOM 111
Mobile Phone Market - An Overview 111
Mobile Data Traffic Grows in Volume 111
Table 23: Mobile Data Traffic in UK (2012 E): Percentage
Share Breakdown of Volume by Service Type 111

Table 24: Mobile Data Traffic in UK (2012 E): Percentage
Share Breakdown of Volume by Device Type 111
Mobile Internet Audience Soars in the UK 112
Mobile Messaging Services 112

3g. FINLAND 113
Key Statistics 113
Table 25: Finnish Mobile Communications Market: Breakdown of
Mobile Internet Users as a Percentage of Total Mobile Users
for Years 2004-2008 113

Table 26: Finnish Mobile Content Market (2010): Percentage
Share Breakdown of Revenue by Content Type 113

Table 27: Finnish Mobile Handset Market (2010): Percentage
Market Share Penetration by Leading Mobile Handset Types 114

4. ASIA-PACIFIC 115
Overview 115
Handset Market 115
Significant Market Potential 115
Smartphones to Dominate Mobile Phone Sales in Asia-Pacific 116
Mobile Phone Application Downloads 116
Android Application Downloads to Bite the Apple Pie 117
Consumers BIG on Applications, Tight on Pocket 117
Overview of Mobile Data Applications 118
ARPUs To Decline in Mature Mobile Messaging Market 118
Asia-Pacific Rules Worldwide Multimedia Messaging Market 118
Table 28: Mobile Messaging Market in Asia-Pacific (2011):
Percentage Breakdown of MMS Messages Sent - By Application
(P2P and C2P) 118

4a. JAPAN 119
Overview 119
Table 29: Japanese Mobile Phone Market (2011): List of Most
Frequently Accessed Mobile Features Ranked According to
Percentage Number of Mobile Users Using Respective
Capabilities 119
Japan - The Pioneer in 3G 119
Factors Contributing to Rapid Penetration of Cellular Services 120
Deregulation of the COAM (Customer Owned and Maintained) System 120
Increased Marketing of Cellular Phones and Services 120
Cellular Phone Agreements 120
Personal Handy-Phone System (PHS) 121
Table 30: Japanese Wireless Market (2010): Percentage Share
Breakdown of Number of Subscribers by Company 121
Regulatory Environment 121
Role of Ministry of Posts & Telecommunications (MPT) 121
Definition of Type-I and Type-II Carriers 122
Type-I Carriers 122
Type-II Carriers 122
Certification of Equipment 122

4b. AUSTRALIA 123
Australian Mobile Phone Market Booms 123
Multiple Services and Devices Propels Mobile Communications
Market 123

4c. CHINA 125
Mobile Telecommunications Market Overview 125
Table 31: Chinese Telecommunications Market (2010):
Percentage Share Breakdown of Revenue by Business Type 125
Roll Out of 3G Spectrum 125
China Introduces 4G Standard 125
Penetration in the Mobile Phone Market 126
Analysis of Mobile Handset Market by Technology 126
Table 32: Chinese Mobile Handset Market: Percentage Share
Breakdown of Unit Sales by Handset Technology for Years 2007
& 2010 126
Value Added Services 127
Mobile Messaging Services 127
China Dominates the Asia-Pacific MMS Market 127
Chinese Mobile Operators Takes Strides to Uplift SMS Market 127

4d. INDIA 128
Preface 128
One of the Fastest Growing Mobile Market 128
Market Overview 128
Mobile Devices Sales to Record Steady Growth 129
Table 33: Indian Broadband Market (2011): Percentage Share
Breakdown of Number of Subscribers by Technology 130
Rural Markets Hold the Key to Growth 130
GSM Dominates 130
Competitive Scenario 130
Services 130
Table 34: Indian Wireless Communications Market (2011):
Percentage Share Breakdown of Number of Subscribers by
Leading Service Providers 131
Handsets 131
Table 35: Indian Telecom Handsets Market (2010): Percentage
Share Breakdown of Number of Phones by Type - Wireline or
Wireless Phones 131
Smartphones 131
Growing Prominence of Enterprise Mobility Drives Demand for
Mobile Solutions 132
Indian Market for Mobile Value Added Services 132

4e. SRI LANKA 133
Sri Lankan Mobile Sector to Sustain Solid Growth 133

4f. INDONESIA 133
Cellular Communications 133
Table 36: Growing Popularity of Mobile Internet in Indonesia
(2008 & 2011): Percentage Share Breakdown of Number of
Internet Subscription by Type of Connectivity 133

4g. SOUTH KOREA 134
Overview 134
Table 37: Korean Mobile Communications Market (2011):
Percentage Share Breakdown of Revenue by Segment - Voice &
Data 134

4h. TAIWAN 135

4i. VIETNAM 135
Mobile Market in Vietnam Soars 135

4j. REST OF ASIA-PACIFIC 136
Overview of Pakistan's Mobile Market 136
Bangladesh - A Lucrative Market for Mobile Services 136
Malaysia 136
Table 38: Malaysian Mobile Broadband Market: Breakdown of
Percentage Household Penetration for Year 2008-2010 136

5. LATIN AMERICA 137
Mobile Communication Services - An Overview 137
GSM Technology Develops at the Expense of CDMA 137
Mobile Market to Expand (Haiti) 137
Mobile Messaging Services 137
Brazil - Key Statistics 138
Table 39: Brazilian Mobile Services Market (2010): Percentage
Share Breakdown of Number of Subscribers by Technology Type 138

Table 40: Brazilian Mobile Services Market (2010): Percentage
Share Breakdown of Number of Subscribers by Leading Mobile
Operators 138

6. REST OF WORLD 139
Overview 139
Africa 139
Nigeria Endorses CDMA2000 Technology Application 139
South Africa 140
Growth Prospects 140
Growth Deterrents 141
The Middle East - Emerging Market 141
Surge in UAE's Mobile Handset Sales to Continue 141
Mobile Messaging Services 142


GLOBAL DIRECTORY

Mobile communications sector recorded considerable growth in the year 2010 due to increase in consumption of mobile media and growth in adoption of advanced mobile communication devices across all major geographic markets. The year 2010 has been a highly eventful year for mobile communications, with the sector having seen the introduction of a wide range of latest and most advanced mobile communication devices, and increase in choice of mobile content with an ever growing list of applications, which together have brought tremendous improvement in mobile browsing experience. Advancements in mobile communication devices, especially the introduction of smartphones and rollout of high speed mobile networks such as 3G and 4G have revolutionized the mobile communications sector over the last few years.

Smartphones have changed the face of mobile communications in recent years, bringing advanced capabilities such as computing, multimedia, and Internet to mobile phones, and thereby leading the industry’s transition from pure voice communication business model to data services. Such is the popularity of smartphones that they have been the only saving grace for the industry during the financial crisis led economic recession, which forced significant drop in total number of mobile handset shipments and hurting delays in 3G/4G rollouts. Although not completely resilient to the economic recession, the mobile communications sector sustained itself due to the immense popularity of and continued growth in number of smartphones.

Proliferation of smartphones allowed mobile communications market to thrive on growth in revenue from data services, which partly offset the losses that the industry suffered in voice communications business. Mobile data services will therefore be the future business model for mobile communications sector, especially in developed markets, where mobile voice services have already reached saturation and even showing declining revenues in few countries.

Mobile broadband, which can enable faster access to these data services, undisputedly will be the focus of industry attention over the next few years. Mobile applications will be another significant area of interest for mobile communications industry, which will attract hordes of mobile voice customers to data services. Mobile applications have come a long way from mere content portal dominated by operators to booming industry with tens of thousands of independent application developers, small and medium scale content development companies, and equally huge number of online players. Mobile communications sector achieved significant milestones in the US and major European markets such as Italy, UK, Germany, Spain and France, while continuing to register rapid progress in developing markets such as China, India and Brazil.

The ever growing competition in the marketplace makes it crucial for market participants to analyze the factors that are determining subscription and consumption of mobile communication services. While network reliability, content quality and pricing models are perceived to be key market detriments for service providers, network reception, value added features, price and robustness of operating system represent key competitive factors for device manufacturers. The greater role of mobile phones on the digital platform has made it necessary for marketers to study the ways in which consumers use their mobile gadgets, and also understand the synergies between the mobile media screen and the PC-internet screen as well the differences therein.

Global Industry Analysts ©

- Amoi
- BenQ Mobile
- Bird
- Daxian
- Excelcomindo
- Hisense
- Hutchison Telecommunications (Australia) Ltd
- Komselindo
- Kyocera
- LG
- Lenovo
- Metrosel
- Mobisel
- Motorola
- Nokia
- Samsung
- Satelindo
- Sony Ericsson
- T-Mobile
- TCL,
- Telefonica O2
- Telesera
- Telkomsel
- Vodafone

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