Personal Computers (PCs) - Global Outlook

Global Industry Analysts, Inc, January 2012, Pages: 177

The global outlook series on the Personal Computers (PCs) Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 22 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States , Canada Japan, Europe (France, Germany, Russia, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, India, Indonesia, South Korea, Taiwan) Africa and Middle East (Kuwait, Saudi Arabia).

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 427 companies worldwide.

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1. OVERVIEW 1
Personal Computers - A Rudimentary Overview 1
Never Ending Saga of Technology Developments Continues 1
Factors Influencing PC Adoption and Future Market Prospects 2
Market Analysis 2
Table 1: World Market for Personal Computers by Geographic
Region - United States, Canada, Europe, Asia-Pacific
(including Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Shipments in ‘000 Units
for Years 2010 through 2015 3

Table 2: World 5-Year Perspective for Personal Computers by
Geographic Region - Percentage Breakdown of Unit Shipments
for US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America, and Rest of World Markets for the Years 2011 & 2015 4

Table 3: World Market for Personal Computers by Product
Segment - Desktop PCs, Notebook PCs and PC Servers Markets
Independently Analyzed with Annual Shipments in ‘000 Units
for Years 2010 through 2015 5

Table 4: World 5-Year Perspective for Personal Computers by
Product Segment - Percentage Breakdown of Unit Shipments for
Desktop PCs, Notebook PCs and PC Server Markets for the Years
2011 & 2015 6
Home Networking - Scaling New Heights 6
Table 5: PC Penetration in Global Market (2010): Breakdown
of Number of PCs in Use Per 1000 People for the years 2008,
2010 & 2014 7
Internet-Driven Applications Drive PC Adoption 7
Mobile Computers Replacing Desktop PCs 7
Growing Popularity of Mobile Computing Devices 7
Laptop & Notebook Computers: The Harbinger of Revenues 8
Wireless Connectivity and Lower Prices Continue to Boost
Notebook PC Sales 8
Falling Prices and Consumer Trends Continues to Drive
Notebook PC Sales 8
Key Statistics 9
Table 6: Global Notebook PC Market (2011): Percentage Share
Breakdown of Shipment Volume by Region 9

Table 7: Global Notebook PC Market (2011): Percentage
Market Share Breakdown by Product Type 9

Table 8: Global Mini-Notebook PC Market (2011): Percentage
Share Breakdown of Volume Sales by End-Use Segment 10
Tablet PCs - The Latest Fad 10
iPads Lead the Way 10
Table 9: Global Tablet PC Market (2010 & 2012): Percentage
Market Share Breakdown by Product 10
Low-Cost Desktop PCs Gain Considerable Demand in Developing
Markets 11
Short Product Life Cycles Mar Manufacturer Revenue 11
Price Wars Also Dent Manufacturer Profit Margins 11
Survival Strategies for Key Players 11
Small Businesses Go Hi-Tech, Presents Considerable Market
Opportunities for Channel Players 12
PC Manufacturers Offering Solutions for Frequent Component
Changes 12
Technological Trends 12
Thin Computing - A Perfect Substitute to Bulky Desktops 12
Smart Cards: Ensuring Data Integrity and Security 13
Competitive Scenario 13
Consolidation on the Rise 13
Hewlett-Packard Consolidates No. 1 Position in the Worldwide
PC Market 13
Table 10: Leading PC Vendors Worldwide (2010) - Percentage
Breakdown by Unit Shipments for Hewlett-Packard, Dell,
Lenovo, Acer, Toshiba, and Others 14
Original Design Manufacturers (ODM) 14
PC Vendors Foray into Services Market 14
PC Giants - Enhancing Customer Services to Counter Low Prices 14
Network and Desktop Outsourcing Services Market 15
Pricing and Distribution 15
Direct Selling - Most Preferred Mode of PC Distribution 15
Internet - More a Supplement Than a Substitute Channel 15
Large Scale Consolidation of Distribution Networks 15
Built-To-Order (BTO) Manufacturing 16
Dell Computer Pioneers BTO 16
Single Vendor Outsourcing & Centralized Purchasing - Order
of the Day 16
Chip Technology Spurs PC Development Over the Years 17
The Intel Family of Processors 17
Intel Pentium 4 Processor 17
Intel Pentium III Xeon Processor 17
Intel Celeron Processors 17
Mobile Celeron 17
Market for PC Processors Grows 17
Environmental Issues 18
e-Waste Recycling 18
Fujitsu - Setting Standards with Eco- Friendly PCs 18

2. PRODUCT LAUNCHES 20

3. STRATEGIC CORPORATE DEVELOPMENTS 96

A REGIONAL MARKET PERSPECTIVE 99

1. UNITED STATES 99
Market Scenario 99
Table 11: US Market for Personal Computers (2011) -
Percentage Share Breakdown of Annual Shipments by Category -
Desktop PCs and Portable PCs 99

Table 12: PC Penetration in US Market Breakdown of Number of
PCs in Use Per 1000 People Years 2008, 2010 & 2014 99
Consumer Demographics 100
Online Vs Physical Shopping 100
Notebook PCs Rule the Market 100
New Portable Computing Models Challenge Notebooks 100
PC Market - Saturation Prompts Innovations 100
Slimmer, Smaller PCs Rule the Roost 101
Personal Computers: Hazardous to Health 101
Competitive Scenario 101
Table 13: US PC Market (2010): Percentage Share Breakdown of
Unit Shipments by Leading Vendors 102

2. CANADA 103
Market Scenario 103
Canadian PC Industry: Influenced by American Companies 103
Market Snippets 103
Portable Computers Call the Shots 103
Pricing - A Crucial Factor 103
NetPCs - Primary Benefactor 104
Online Services 104
End-User Profile 104
Corporate End-Users 104
SOHO (Small Office-Home Office) End-Users 104
Household/Consumer End-Users 105
Distribution Practices 105

3. EUROPE 106
Overview 106
Table 14: European 5-Year Perspective for Personal Computers
by Geographic Region - Percentage Share Breakdown of Unit
Shipments for France, Germany, Italy, UK, Spain, Russia and
Rest of Europe Markets Years 2011 & 2015 107

Table 15: European 5-Year Perspective for Personal Computers
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed with
Annual Shipments in ‘000 Units for Years 2011 and 2015 108
Competitive Scenario 108
Table 16: Western European PC Market (Q1-2011): Percentage
Share Breakdown of Unit Shipments 108

3a. FRANCE 109
Overview 109
Table 17: French Market for Personal Computers (2011):
Percentage Share Breakdown of Volume Shipments by Product
Category 109
Growing Penetration of Windows-NT 109
Distribution Channels 109

3b. GERMANY 110
Market Overview 110
Distribution Channel 110
Table 18: Personal Computers Market in Germany (2010):
Percentage Breakdown of Value Sales by Retail Channel -
Specialist Multiples, Independent Specialists, Hypermarkets,
Discount Stores, and Others 110

3c. RUSSIA 110
Market Scenario 110

3d. SPAIN 111
Market Scenario 111

3e. UNITED KINGDOM 111
Market Scenario 111
Competitive Scenario 111
Table 19: UK PC Market (Q1-2011): Percentage Share Breakdown
of Unit Shipments by Company 111

3f. REST OF EUROPE 112
Bulgaria 112
Personal Computers Market 112
Denmark 112
Overview 112
Market Barriers for New Entrants 112
Hungary 112
Personal Computers Market 112
Poland 113
Distribution Activities 113
Distributors' Classification 113
Sweden 113
Seventh Highest Per Capita Rate of Computers 113
Competition 113
End-User Analysis 114
Consumer Demographics 114
The Netherlands 114
Personal Computers Market 114
Imports - Meeting Demand in a Big Way 114

4. ASIA-PACIFIC 115
Market Scenario 115
Outlook 115
Table 20: Asia-Pacific Market for Personal Computers by
Geographic Region -Japan, China, India and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Shipments in ‘000 Units for Years 2010 through 2015 116

Table 21: Asia-Pacific 5-Year Perspective for Personal
Computers by Geographic Region - Percentage Share Breakdown
of Unit Shipments for Japan, China, India and Rest of
Asia-Pacific Markets for Years 2011and 2015 117
Asian Players Aiming to Lure US Customers 117

4a. AUSTRALIA & NEW ZEALAND 118
Overview 118

4b. JAPAN 119
Market Scenario 119
Personal Computer Industry: An Overview 119
Emerging Threat from Other Computing Models 119
Competitive Scenario 119
Peripheral & Software Bundling - An Effective Sales Strategy 120
Distribution and Pricing 120
Dedicated PC Shops - Most Favored Sales Outlets 120

4c. CHINA 121
An Overview 121
Reforms in Distribution Channels 121
Domestic Vendors to Make a Mark 121
Price Wars Drive PC Sales in China 121
End-User Analysis 122

4d. INDIA 123
Overview 123
Table 22: Indian PC Market (2010): Percentage Share Breakdown
of Unit Shipments by Type 123
Notebook Market: Set to Grow 123
Competition 124

4e. INDONESIA 124
Personal Computers Market 124
Domestic Production 124

4f. SOUTH KOREA 125
Overview 125

4g. TAIWAN 125
Overview 125
High Shipment Volumes Do Not Necessarily Imply Higher Profits 125

5. MIDDLE EAST AND AFRICA 126

5a. KUWAIT 126
US Companies Dominate PC Market 126

5b. SAUDI ARABIA 126
Overview 126

6. LATIN AMERICA 127
Overview 127

6a. BRAZIL 127
Overview 127
Government Initiatives to Strengthen PC Market 127

6b. CHILE 128
Overview 128
Competition 128
Distribution and Promotion 128

6c. MEXICO 129
Overview 129
Factors Influencing the PC Market 129
Internet - Propelling Growth in PC Market 129
Liberalization - Entry Facilitator 129

GLOBAL DIRECTORY

The computer has come a long way since the mid 70’s, from being a scientist’s toy to now becoming a critical productivity tool for businesses, and a full fledged infotainment device for public in general. Personal computers have enveloped every sphere of modern day activity with their sheer magnitude of multiple applications. However, the transitional phase in the computing industry was wrought with numerous technological innovations. PCs have transformed into a mainstream force, which has changed the way people conduct business. PCs, inclusive of notebook PCs, personal digital assistants, desktop PCs, tablet PCs, are now common tools of business and personal life.

Laptop and Notebook computers are the primary source of revenues for the world PC industry. Globally, notebook personal computers are increasingly outpacing desktop PCs in terms of features, computing power and price. Laptops consume up to 90 percent less energy in comparison to desktops PCs. With rising energy cost and the shrinking price difference between a desktop and laptop over the entire product lifecycle makes laptop a cost-effective solution than a desktop from a TCO (total cost of ownership) perspective. The growth of worldwide notebook computer shipments is being further fuelled by the increasing popularity of consumer models that are designed to cater to the need to be mobile and for personal customization.

Netbooks or ‘mini notebooks’ are changing the way people think about the mobile broadband and Internet by enabling consumers to access photos, video, music, and much more, on-the-go. By combining the affordability of netbooks with cost-effective mobile broadband solutions, developers are bringing connectivity to the masses. As a result, netbook PCs will outpace sales of traditional notebook computers in volume terms. Gradually narrowing distinction between netbook PCs and notebook PCs, and cheaper price mean netbooks offer much greater variety and appeal to multiple demographics. Also, subsidies offered by telecommunication firms for signing mobile broadband contracts play a vital role in its uptake.

As consumers continue to embrace digital lifestyle, companies will create products that reflect the sophistication and mobility that is now a priority for enterprise and non-enterprise users alike. Portable computer systems will continue to shine in coming years as consumers continue to seek consumer electronic products they can use anywhere, anytime. An extreme example of this trend is introduction of Ultra-Mobile PCs (UMPC) that delivers comprehensive PC capability in ultra-light and small-form factors for on-the-move business users. Also, Mobile Internet Devices (MIDs) are expected to surface as a result of increased usage of Fixed Mobile Convergence (FMC). MIDs enable users to have data and high-quality voice capabilities for both professional and personal use resulting in rich Internet experience.

The personal computers industry is highly volatile and is characterized by strong competition, pricing pressures, changing customer preferences, rapid technological developments, competition from well-established high-tech and electronics companies and continuous disputes over intellectual property and antitrust. With a large number of competitors, the market is characterized by price pressures from competitors and price sensitiveness on part of the customers. Frequent product launches, changing industry standards, and high level of price competition in the PC market has resulted in short product life cycles and frequent reduction in selling prices. Manufacturers constantly face the risk of excessive inventories, due to the unpredictability of market conditions.

Asia-Pacific dominates the global market for personal computers and is forecast to grow at a healthy CAGR of 11.3% over the years 2010 through 2015. Driven by a strong performance in regional markets such as China, India and South Korea, Asia-Pacific is projected to be the fastest growing regional market for personal computers over the next few years. In the upcoming years, it is estimated that price reductions; growing usage of Internet across both non-professional as well as business communities worldwide; increased urbanization levels; literacy rate of adults; and population growth; will drive growth for PCs.

The research report titled “Personal Computers (PCs): A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights.

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