Personal Care Products - Global Outlook

The global outlook series on Personal Care Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers exclusive preludes, and primers on global Cosmetics and Toiletries markets such as Skin Care Products, Hair Care, Oral Hygiene, Shaving Products, Bath & Shower Products, Facial Care, Lip Care, Feminine Hygiene Products, Deodorants, Fragrances & Perfumes, and Baby Toiletries. Laced with 140 supporting market data tables, facts, and figures, the report also includes a compilation of recent mergers, acquisitions and strategic corporate developments.

Major regional markets discussed include US, Canada, Europe, Asia-Pacific (including Japan), Latin America, and Rest of World, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 846 companies worldwide.

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PERSONAL CARE PRODUCTS

A GLOBAL OUTLOOK, JANUARY 2012

CONTENTS

1. OVERVIEW 1
Personal Care Products: A Prelude 1
Table 1: Leading Global Brands of Personal Care Products
(2011): Ranking by Value (in USD Billion) for Gillette,
L’Oréal, Colgate, Avon, Nivea, Garnier, Lancôme, Natura,
Dove, Olay, Crest, and Oral-B 2

Table 2: Leading Global Brands of Personal Care Products
(2010): Ranking by Value (in USD Billion for Gillette,
Colgate, L’Oréal, Avon, Nivea, Garnier, Lancôme, Dove, Oral
B, Crest, Shiseido, and Olay 2

Table 3: Leading Global Producers of Cosmetics and Toiletries
(2010): Market Share by Value for Procter and Gamble,
Unilever, Colgate-Palmolive, and Others 3

2. PRODUCT TRENDS 4
World Hair Care Market Set to Grow 4
Male Grooming - Now a Norm, Growth Prospects Aplenty 4
Table 4: Global Market for Mens Grooming Products (2011):
Percentage Breakdown of Dollar Sales by Geographic Region -
US, Canada, Europe, Asia-Pacific, Latin America, and Rest of
World 5

Table 5: Global Market for Mens Grooming Products (2011):
Percentage Breakdown of Dollar Sales by Product Group -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and Razors/Blades) 5
Technological Advancements Boost Shaving Products Market 5
New Formulations Recharge the Bath and Shower Market 6
Demand for Organic and Natural Lip Care Products on Rise 6
Growing Consumer Awareness Drives the Sun Care Products Market 6
Demand Rising for Sun Care Products 7
Booming Japanese Oral Care Market 7
Professional Skincare Range Gains Grounds in China 7
China Leads the Cosmetics Market in Asia 8
Middle Eastern Beauty Care Market on a Growth Spree 8
CoffeeBerry to Emerge as a Strong Antioxidant for Skin Care
Ranges 8
Personal Care Appliances: Matured Yet Prospective 9
Demand for Eco-Friendly Personal Care products Gains Popularity 9
Global Market for Natural Products Soaring High 9
Biodegradeable Cosmetics, a Latest Trend 10
Online Retail Growing in Popularity 10
Natural Personal Care Products: An Overview of Select Regional
Markets 10
US Market for Natural Products Soars, albeit Moderately 11
Europe: A Potential Market for International Brands 11
Brazil: A Highly Consolidated Market 11
Asia: A Potential Market for Foreign Brands 11
Table 6: Global Personal Care Products Market by Geographic
Region - Annual Sales for the Years 2010 through 2015 in US$
Million for US, Canada, Europe, Asia-Pacific (Including
Japan), Latin America and Rest of World 12

Table 7: Global Personal Care Products Market by Geographic
Region: Percentage Share Breakdown for 2011 and 2015 for US,
Canada, Europe, Asia-Pacific (including Japan), Latin
America and Rest of World 13

3. AN OVERVIEW OF SELECT PRODUCT SEGMENTS 14
Skin Care Market 14
Table 8: Leading Players in the Global Market for Skin Care
Products (2011): Percentage Share Breakdown by Value for
L’Oréal, Johnson & Johnson, Beiersdorf, and Others 14

Table 9: Leading Players in the Global Market for Skin Care
Products for Men (2011): Percentage Share Breakdown by Value
for L’Oréal, Beiersdorf, Shiseido, Estée Lauder, and Others 14

Table 10: Leading Players in the Global Market for Hand and
Body Lotions (2011): Percentage Share Breakdown by Value for
L’Oréal, Beiersdorf, Shiseido, Estée Lauder, and Others 15
Global Market Trends in a Nutshell 15
Select Market Trends 16
What have Medicate Skin Care Products to Offer? 16
Neglected yet Promising 16
Latest Trends 17
Recession Impacts Consumer Spending 17
Acne and Ageing Drive Sales 17
Skin Care Gets Lighter 17
Exotic Ingredients Paint the Beauty Scape Bright 18
Other Notable Market Trends 18
Sensitive Skin Formulations Replacing Harsher Products 18
Increasing Consumer Preference for Topical Treatments, a
Major Plus 18
AHAs Pushed to the Backseat 19
Challenges and Future Prospects 19
Table 11: Global Skin Care Products Market (2011) -
Percentage Breakdown of Dollar Sales by Geographic Region-
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World 19

Table 12: Global Face Care Products Market (2011) -
Percentage Breakdown of Dollar Sales by Geographic Region-
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World 20

Table 13: Global Face Care Products Market (2011) -
Percentage Breakdown of Dollar Sales by Product Segments-
Facial Moisturizers, Facial Cleansers, and Others 20

Table 14: Global Facial Moisturizes Market (2011) -
Percentage Breakdown of Dollar Sales by Geographic Region-
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World 20

Table 15: Global Facial Cleansers Market (2011): Percentage
Breakdown of Dollar Sales by Geographic Region- US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World 21

Table 16: Global Market for Other Face Care Products
(2011): Percentage Breakdown of Dollar Sales by Geographic
Region- US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World 21

Table 17: Global Market for Body & Hand Care and
Depilatories (2011): Percentage Breakdown of Dollar Sales
by Geographic Region- US, Canada, Europe, Asia-Pacific,
Latin America and Rest of World 21

Table 18: Global Market for Body & Hand Care and
Depilatories (2011): Percentage Breakdown of Dollar Sales
by Product Segments-Hand & Body Lotions/Creams and Others 22

Table 19: Global Market for Hand & Body Lotions/ Creams by
Geographic Region - Percentage Breakdown of Dollar Sales by
Geographic Region US, Canada, Europe, Asia-Pacific, Latin
America and Rest of World 22

Table 20: Global Market for Other Body & Hand Care Products
(2011): Percentage Breakdown of Dollar Sales by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America
and Rest of World 22
Oral Hygiene Market 23
Toothpaste: One of the Biggest Segments in Oral Care 23
Product Innovations Spur Growth 23
Multi Functional Products Drive Oral Care Market 23
Power-Assisted Toothbrushes Drive Oral Hygiene Growth 23
Growing Popularity of Whitening Toothpaste and Strips 24
Oral Hygiene: On an Uptrend 24
Extra Care Products - Gaining in Advanced Markets 24
Advertising - For a “Brand” New Smile 24
Strategies to Increase Market Share 25
Emergence of Multi-Channel Buyers 25
New Formulation for Toothpaste 25
HyG Ionic Toothbrush from Periproducts 25
Measuring Device for Bad Breath 26
Flosser from Waterpik Technologies 26
Biologists Develop Genetically Modified Bacteria 26
Electric Toothbrushes - The Market to Watch 26
Table 21: Global Market for Hair Care by Region (2011):
Percentage Breakdown by Value Sales for US, Canada, Europe,
Asia-Pacific, Middle East and Latin American 27

Table 22: Global Market for Dentifrice by Geographic Region
(2011) - Percentage Breakdown by value Sales for US,
Canada, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America 27

Table 23: Global Market for Toothbrushes by Geographic
Region (2011): Percentage Breakdown by value Sales for US,
Canada, Europe, Asia-Pacific, Middle East and Latin America 27

Table 24: Global Market for Mouthwashes by Geographic
Region (2011): Percentage Breakdown by Value Sales for US,
Canada, Europe, Asia-Pacific, Middle East and Latin America 28

Table 25: Global Market for Breath Fresheners by Geographic
Region (2011): Percentage Breakdown by Value Sales for US,
Canada, Europe, Asia-Pacific, Middle East and Latin America 28

Table 26: Global Market for Dental Floss by Geographic
Region (2011): Percentage Breakdown by Value Sales for US,
Canada, Europe, Asia-Pacific, Middle East and Latin America 28

Table 27: Global Market for Dentures by Geographic Region
(2011): Percentage Breakdown by Value Sales for US, Canada,
Europe, Asia-Pacific, Middle East and Latin America 29

Table 28: Percentage Share of Toothpaste Sales in Terms of
Dollars (2011): By Trade Class - Supermarkets, Drug Stores
and Discounters 29

Table 29: Percentage Share of Toothpaste Sales in Terms of
Units (2011): By Trade Class - Supermarkets, Drug Stores
and Discounters 29
Hair Care Market 29
Table 30: Global Market for Hair Care Products (2011):
Percentage Share Breakdown by Value for Shampoos, Sprays and
Styling Products, Coloring Products, Conditioners, and Others 30
Shampoos Dominate the Hair Care Market 30
Table 31: Leading Players in the Global Market for Hair
Shampoos (2011): Percentage Share Breakdown by Value for
Procter & Gamble, Unilever, and L’Oréal 31
Special Hair Styling Products Foray the Market 31
Table 32: Leading Players in the Global Market for Hair
Sprays and Styling Products (2010): Percentage Share
Breakdown by Value for L’Oréal, Procter & Gamble, Henkel,
Unilever, and Others 32
Corporate Developments Propelling the Hair Care Market: A review 32
Table 33: Global Market for Hair Care Products (2011):
Percentage Breakdown of Dollar Sales by Geographic Region -
US, Canada, Europe, Asia-Pacific, Latin America and the
Middle East 33

Table 34: Leading Players in the Global Hair Care Products
Market (2011): Percentage Share Breakdown by Value for
Procter & Gamble, L’Oréal, Unilever, Henkel, and Others 33

Table 35: Leading Players in the Global Market for Hair
Conditioning Products (2011): Percentage Share Breakdown by
Value for Procter & Gamble, Unilever, L’Oréal, and Others 33

Table 36: Leading Players in the Global Market for Hair
Coloring (2011): Percentage Share Breakdown by Value for
L’Oréal, Procter & Gamble, Henkel, and Others 34

Table 37: Leading Players in the Global Market for Hair
Conditioning Products (2010): Percentage Share Breakdown by
Value for L’Oréal, Procter & Gamble, Henkel, Unilever, and
Others 34

Table 38: Leading Players in the Global Market for Hair
Coloring (2010): Percentage Share Breakdown by Value for
L’Oréal, Procter & Gamble, Henkel, and Others 34

4. OTHER PERSONAL CARE PRODUCTS 35
Shaving Products Market 35
Recession Effects Consumers’ Buying Behavior 35
Intense Competition Characterize Shaving Products Market 35
Blades and Razors Market’s Gradual Shift towards High Value
Products 36
Razor Market: Spate of Launches Intensifies Competition 36
Recent Developments in Men’s Shaving Products 36
Affluence Create Market for High-End Disposable Products 37
Market Welcomes New Players 37
Consumers Pampered with New and Advanced Products 37
Women Become Center of Focus 38
Changing Trends Drive the Market 38
Depilatories - A Possible Threat to Shaving Systems 38
Women’s Products Catching up with Men’s Products 39
Traditional Shaving Products Take a Back Seat with Improved
Technology 39
Scope for Further Innovations in Shaving Cream Market 39
Younger Men Prefer Wet Shaving, Older Men Inclined to Dry
Shaving Methods 40
Power Refill Blades Deliver better Value than Power Razor
Handles 40
Implementation of Micro Marketing Strategies 40
Natural Oil & Gel-Based Shaving Creams Make a Foray 40
Women’s Shaving Products - A Growing Market 40
Best Selling Brands Giving Way to Extended Versions 41
Disposable Razor’s Market Becomes Increasingly Competitive 41
Rapidly Evolving Private Label Business 41
Issues Confronting the Shaving Products Industry 42
Table 39: Weekly Shaving Frequencies in Select Countries -
Germany, USA, Poland, Russia, China, and India 42

Table 40: Global Market for Electric Shavers (2011):
Percentage Share Breakdown by Geographic Region- US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World 42

Table 41: Global Market for Razor Handles (2011): Percentage
Breakdown by Geographic Region/Country - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World 43

Table 42: Global Market for Razor Blades (Refills) (2011):
Percentage Breakdown by Geographic Region/Country - US,
Canada, Europe, Asia-Pacific, Latin America and Rest of
World 43

Table 43: Global Market for Disposable Razors (2011):
Percentage Breakdown by Geographic Region/Country - US,
Canada, Europe, Asia-Pacific, Latin America and Rest of
World 43

Table 44: Global Market for Shaving Lotions/ Creams (2011):
Percentage Breakdown by Geographic Region/Country - US,
Canada, Europe, Asia-Pacific, Latin America and Rest of
World 44

Table 45: Global Market for Depilatories (2011): Percentage
Breakdown by Geographic Region/Country - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World 44

Table 46: Global Market for Shaving Accessories & Other
Shaving Products: Percentage Breakdown by Geographic
Region/Country - US, Canada, Europe, Asia-Pacific, Latin
America and Rest of World 44
Bath & Shower Market 45
Key Success Factors in the Market 45
Other Factors Affecting the Market 45
Prices of Raw Materials 45
Cancer Causing Hazardous Chemicals Affect Soap Sales 45
Teenagers: The Driving Force 45
All-Time Importance of Bar Soaps 46
Body Washes and Liquid Soaps Gaining Importance 46
Aromatherapy Products: Promising Potential 46
Children’s Bath Product Market - A Niche Segment 46
Men: The Untapped Consumer Segment 47
Lip Care Products 47
An Emerging Market 47
Growth Drivers 47
Products Targeted at Active People are most Popular 48
Lip Care with Multi-Functional Benefits Lead the Growth 48
Stick-Type Lip Care Products Gain Popularity in the US and Asia 48
Marketing Strategies 48
Front-End Product Categories Dominate Shelf-Space in Drug Stores 49
Lip Balm Become More Expedient 49
Lip Care with Multi-Functional Benefits Lead the Growth 49
Products Targeted at Active People are Most Popular 50
Stick-Type Lip Care Products Gain Popularity in the US and Asia 50
Technology - Assuming a Vital Role 50
Table 47: Global Market for Traditional Lip Care Products by
Geographic Region (2011): Percentage Breakdown by Value
Sales for US, Canada, Europe, Asia-Pacific, Middle East and
Latin America 51

Table 48: Global Market for Medicated & Therapeutic Lip Care
Products by Geographic Region (2011): Percentage Breakdown
by Value Sales for US, Canada, Europe, Asia-Pacific, Middle
East and Latin America 51

Table 49: Global Market for Sun Care (Lip Care) Products by
Geographic Region (2011): Percentage Breakdown by Value
Sales for US, Canada, Europe, Asia-Pacific, Middle East and
Latin America 51

5. DEODORANTS MARKET 52
Advanced Markets Witnessing Maturity 52
Younger Populace - The Energizer for Deodorants 52
Deodorants - A Move Away from Unisex Brands 52

6. FRAGRANCES AND PERFUMES MARKET 53
Fragrance: A Consumer Driven Industry 53
Custom Fragrances: A Promising Segment 53

7. SUN CARE MARKET 54
Table 50: Leading Players in the Global Sun Care Products
Market (2011): Percentage Share Breakdown by Value for
L’Oréal, Johnson & Johnson, Beiersdorf, Shiseido, and Others 54
Value Added Features Drive Sales 54
Table 51: Global Market for Sun Care Products (2011):
Percentage Breakdown of Dollar Sales by Geographic Region -
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World 55

Table 52: Global Market for Sun Care Products: Percentage
Breakdown of Dollar Sales by Geographic Region - US, Canada,
Europe, Asia-Pacific, Latin America, and Rest of World 55

Table 53: Global Market for Sun Care Products (2011):
Percentage Breakdown of Dollar Sales by Product Segment - Sun
Protection, Self-Tanning and After-Sun 55

8. PERSONAL CARE APPLIANCES 56
Frequent Travelers Fuel Demand 56
New Hair Styles Lead to Significant Impact 56
New Dynamic Designs in Personal Care Appliances 56
Technological Advancements 56
Gradual Switch to Steel Anticipated 56
Polymers Find New Applications 57
HyG Ionic Toothbrush from Periproducts 57

9. BABY TOILETRIES MARKET 58
Growing into a Big Market 58
Soothing Baby Products Emerging into Shining Stars 58
Future Trends 58

10. PRODUCT OVERVIEW 59
Skin Care 59
Facial Care 59
Moisturizers 59
Nourishers/Anti-Agers 59
Facial Cleanser 59
Sun Care Products 59
Sun Protection Products 60
Self-Tanning Products 60
After-Sun Products 60
Body & Hand Care and Depilatories (BHD) 60
Medicated Skin Care 61
Delivery Systems 61
Oral Care 61
A. Dentifrice 61
Battle of the Brands 61
Transformation in the Market 62
Toothpaste Ingredients 62
Select Toothpaste Ingredients and their Functions 63
New Flavors in Toothpastes 63
Types of Toothpastes 63
Toothpaste for Sensitive Teeth - A Niche Market 63
Whitening Toothpastes - Fastest Growing 63
Toothpaste for Children 64
Fluoride-Free Toothpastes 64
Retardant Toothpaste 64
Tartar-Control Toothpastes 64
Baking Soda-Based Toothpastes 64
Hydrogen Peroxide-Based Toothpastes 65
Desensitizing Toothpastes 65
Abrasives 65
Denture Pastes 65
Tooth and Gum Gel 65
Ginseng Toothpaste 65
Toothpastes with Natural Products 65
B. Toothbrush 66
Innovation and Branding Shape Progress: A Review 66
Select Types of Toothbrushes 67
Interproximal Toothbrushes 67
Toothbrushes with Rubber Tip 67
Travel Toothbrushes 67
Denture Toothbrushes 67
Electric Toothbrushes 67
C. Mouthwash 67
Offering More Protection 68
Types of Mouthwashes 68
Breath Freshening Mouthwashes 68
Anti-Plaque Mouthwashes 68
Anticavity Mouthwashes 68
Select Mouthwash Ingredients and their Attributes 68
D. Breath Fresheners 69
E. Dental Floss 69
Floss for Sparkling Teeth 69
Types of Dental Floss 70
Dental Tape 70
Dental Floss 70
Natural Dental Floss 70
F. Denture Care Products 70
Huge Untapped Market 70
Complete Denture 70
Conventional Vs. Immediate Dentures 71
Overdenture 71
Types of Denture Care Products 71
Denture Cleansers 71
Denture Adhesives 71
Hair Care 71
Segmentation 72
Hair Care Product Groups 72
Major Hair Care Product Categories 72
Hair Shampoos 73
Washing Away the Dirt 73
Types of Shampoos 73
Regular Shampoo 73
Dandruff Shampoo 73
Dandruff Cure: Not a Flaky Business 74
Baby Shampoos 74
Some of the Auxiliary Ingredients Used in Shampoos 74
Basic Forms of Shampoos 74
Hair Conditioners 75
Types 75
Characteristics 75
Varieties of Hair Conditioners 76
Basic Forms of Conditioners 76
Factors Affecting Hair Shampoos & Conditioners Segment 76
Hair Sprays 77
Magic in the Bottle 77
Hair Styling Agents 77
Styling and Shaping Tresses Desirably 77
Hair Oil: Dominating the Hair Styling Group 77
New Styling Products on the Anvil 77
Hair Coloring and Bleaching Products 78
Hair Dyes 78
Melanins: Hair Dyes for the Future 79
Colorants 79
Bleaching Agents 79
Other Hair Care Products 79
Combination Shampoo + Conditioner 79
Three-in-One Formulations 80
Hair Detanglers 80
Other Hair Care Products 80
Salon Treatments - One for Everyone 80
Niche Positioning Through Newer Performance Features 80
Shine Enhancers 80
Multi-Feature Double-Duty Products 81
Value-Based Products 81
Rogaine 81
Products for Damaged Hair 81
Nature’s Way to Hair Care 82
Seaweed: Nature Nurtures 82
Fragrances: Aromatic Cleansing 83
Other Entries into the Hair Care Market 83
Polymers 83
Synthetic Ceramide 83
Hydrolysates of Proteins 83
Silwax Products 83
Others 84
1. Baby Care Products 84
Baby Care 84
Baby Toiletries 84
Baby Hair Care 84
Baby Skin Care 84
Baby Shampoos 84
Skin Care 85
Creams/Oils/Lotions 85
Bath Additives 85
Bubble Bath/Lotion 85
2. Lip Care 85
Definition 85
Lips - Most Sensitive to Vagaries of Weather 85
Winters - Not Just Fun and Festivity 86
Product Categories 86
Traditional Lip Care 86
Medicated & Therapeutic Lip Care 88
3. Shaving Products 89
Shaving Products 89
A Peek into History of Shaving 89
Product Classification 89
Pre-Shave Products 89
Shaving Lotions 90
Shaving Creams 90
Market Overview 90
Post-Shave Products 90
Razors/Blades 91
Razor Handles 91
Razor Blades (Refills) 91
Electric Shavers 91
Disposable Razors 91
Shaving Accessories & Others 91
Depilatories 92
Waxing and Depilatory Creams 92

11. MERGERS AND ACQUISITIONS 93

12. STRATEGIC CORPORATE DEVELOPMENTS 112

13. PRODUCT LAUNCHES 121

A REGIONAL MARKET PERSPECTIVE 166

1. NORTH AMERICA 166

1a. THE UNITED STATES 166
Strong Cosmetics Sales Bring Chain Drug Stores in Limelight 166
Table 54: The US Personal Care Products Market by Product
Segment- Annual Sales for the Years 2010 through 2015 in US$
Million for Skin Care Products, Oral Care Products, Hair Care
Products, Cosmetics, and Others 167

Table 55: United States Personal Care Products Market by
Personal Care Products: Percentage Share Breakdown for 2011
and 2015 for Skin Care Products, Oral Care Products, Hair
Care Products, Cosmetics, and Others 168
An Overview of Select Product Segments 168
Skin Care 168
Table 56: Skin Care products in the US by Product Segment
(2011): Percentage Breakdown of Dollar Sales by Product
Segment- Face Care (Facial Moisturizers, Facial Cleansers,
and Others), Body & Hand Care, and Depilatories (Hand & Body
Lotions/Creams and Others) and Sun Care 169
US: Leading Exporter of Cosmetics & Toiletries 169
Natural and Organic Personal Care Products: A Booming Market 169
Natural Ingredients - An Enriching Formula 170
Upscale Skincare Products Making Inroads 170
AHA-Based Products: Down But Not Out 170
Divide Between Cosmetics and Pharmaceuticals Blurring 171
Sun Care Market 171
Table 57: Sun Care Products Market in the US (2011):
Percentage Breakdown of Dollar Sales by Product Segment -
Sun Protection, Self-Tanning and After-Sun 172
Sun Care Manufacturers Find Opportunities in Sports Range
Products 172
Rising Demand for Convenient and Multipurpose Sun Care Products 172
Self Tanners- A Healthy Alternative for Glowing Skin 172
Lip Care Products 173
Sunscreen Based Lip Care Products - A Growing Market 173
New Products Make a Foray into the Market 173
Sales of Lip Care Products Seasonal in Nature 173
Teenage Girls: A Major Market for Lip Care Products 173
Marketing Strategies 174
Brand Positioning 174
Small Size yet Great Value 174
Trendy Flavors Attract Teenage Crowd 174
Increasing Sales through Extensive Advertising 174
Table 58: Lip Care Products Market in the US (2011):
Percentage Breakdown of Dollar Sales by Product Segment -
Traditional, Medicated & Therapeutic, and Sun Care 174
Ethnic Skin Care 175
Growing Significance 175
Product Make 175
Men’s Ethnic Market 175
Medicated Skin Care 175
Select Medicated Skin Care Brands 176
Indian Companies Flock the US Market 176
Hair Care 177
Table 59: Hair Care Products Market in the US (2011):
Percentage Breakdown of Dollar Sales by Product Segment -
Shampoos, Conditioners, Sprays, Styling Agents, Bleaches and
Colorants, and Other Hair Care Products 177
Ethnic Hair Care Products - A Growing Segment 177
Distribution Channels: Facilitating International Marketing 178
Oral Care 178
Table 60: Oral Hygiene Products Market in the US (2011):
Percentage Share Breakdown by Product Segment - Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other 179
Product Introductions: Vital for Maintaining Growth 179
Toothbrushes, Mouthwashes & Whiteners: Major Drivers 179
Tooth Whitening Dominates the Toothpaste Market 180
Table 61: Toothpaste Market in the United State (2011):
Percentage Breakdown of Dollar Sales by Product Segment -
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi- benefit, Tartar Control and Others 180
Male Grooming Products 180
Gradual Mobility in Male Grooming Products Sector 181
Table 62: Mens Grooming Products Market in the US (2011):
Percentage Breakdown of Dollar Sales by Product Group -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and
Razors/Blades) 181
Shaving Products 181
Table 63: Market for Shaving Products in the US (2011):
Percentage Breakdown by Product Segment - Electric Shavers,
Razor Handles, Razor Blades (Refills), Disposable Razors,
Shaving Lotions/Creams, Depilatories and Shaving Accessories
& Other Shaving Products 182
Innovations Driving the Market 183
Private Label Brands Favor Growth of Shaving Cream Business 183
Issues in the Industry 183
Environmental Regulations 183
Non-disposable Razors Invigorated by Growing Interest in
Womens Razors 183
Depilatory Segment Powered by ‘At-home Spa’ Trend 184
Bath And Body Care Products Market 184
Bath Products 184
Experiencing Home Values 184
Market Trends - Highlights 184
Bar Vs Liquid Soaps 185
Shower Gels - Becoming More Appealing 185
Body Washes - Gaining Popularity 185
Hand Sanitizers - A New Category 185
Deodorants Market 186
Trends and Issues 186
Value Addition - The Key to Success in Matured Markets 186
Health-Conscious Consumers - A Niche Market 186
Manufacturer Brands on the Rise 186
Deodorants Vs. Antiperspirants 187
Multi-Functionality - A New Wave 187
Natural Ingredients Emerge as Favorites 187
Fragrances and Perfumes Market 188
Table 64: Leading Fragrance Brands in the US (2010):
Percentage Share Breakdown by Value Sales for Elizabeth
Taylors White Diamonds, Red Door, Jean Nate, Dolce &
Gabbana Light Blue, and Others 188
Women’s Fragrances 188
Men’s Fragrances 189
Baby Toiletries Market 189
Characters Become the Buzz Word in Children’s Product
Formulations 189
Demand for Luxury Baby Toiletries to Grow 189
Small Start-up Companies Focus on Natural Products 189
Popular Distribution Channels 190
New Product Activity 190
Leading Players in Other Product Categories 190
Exports and Imports 191
Table 65: US Exports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Exports (in USD Million) by
Country of Destination 191

Table 66: US Imports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Imports (in USD Million) by
Country of Origin 192

Table 67: US Exports of Beauty or Make-Up Preparations
(2009-2010): Breakdown by Value Exports (in USD Million) by
Country of Destination 192

Table 68: US Imports of Beauty or Make-Up Preparations
(2009-2010): Breakdown of Value Imports (in USD Million) by
Country of Origin 193

Table 69: US Exports of Hair Shampoos and Other Preparations
(2009-2010): Breakdown by Value Exports (in USD Million) by
Country of Destination 193

Table 70: US Imports of Hair Shampoos and Other Preparations
(2009-2010): Breakdown of Value Imports (in USD Million) by
Country of Origin 194

Table 71: US Exports of Toothpaste, Denture Cleaners and
Other Oral or Dental Hygiene Preparations (200-2010):
Breakdown of Value Exports (in USD Million) by Country of
Origin 194

Table 72: US Imports of Toothpaste, Denture Cleaners and
Other Oral or Dental Hygiene Preparations (2009-2010):
Breakdown of Value Imports (in USD Million) by Country of
Origin 195

Table 73: US Exports of Shavers (With Self-Contained Electric
Motor) (200-2010): Breakdown of Value Exports (in USD 000)
by Country of Origin 195

Table 74: US Imports of Shavers (With Self-Contained Electric
Motor) (2009-2010): Breakdown of Value Imports (in USD 000)
by Country of Origin 196

Table 75: US Exports of Toothbrushes (200-2010): Breakdown of
Value Exports (in USD 000) by Country of Origin 196

Table 76: US Imports of Toothbrushes (2009-2010): Breakdown
of Value Imports (in USD 000) by Country of Origin 197

1b. CANADA 198
An Overview of Select Products Segments Products 198
Skin Care 198
Hair Care 198
Oral Care 198
Color Cosmetics 198
Competitive Scenario in other Product Categories: 198
Table 77: Leading Players in Canadian Market for Fragrances
(2011): Percentage Breakdown of Value Sales for Coty Canada,
L’Oréal Canada, and Others 199
Exports and Imports 199
Table 78: Canadian Exports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Exports (in USD 000) by
Country of Destination 199

Table 79: Canadian Imports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Imports (in USD 000) by
Country of Origin 200

Table 80: Canadian Exports of Beauty or Make-Up Preparations
(2009-2010): Breakdown of Value Exports (in USD Million) by
Country of Destination 200

Table 81: Canadian Imports of Beauty or Make-Up Preparations
(2009-2010): Breakdown of Value Imports (in USD Million) by
Country of Origin 201

Table 82: Canadian Exports of Hair Shampoos and Other
Preparations (2009-2010): Breakdown of Value Exports (in USD
Million) by Country of Destination 201

Table 83: Canadian Imports of Hair Shampoos and Other
Preparations (2009-2010): Breakdown of Value Imports (in USD
000) by Country of Origin 202

Table 84: Canadian Exports of Toothpaste, Denture Cleaners
and Other Oral or Dental Hygiene Preparations (2009-2010):
Breakdown of Value Exports (In USD 000) by Country of
Destination 202

Table 85: Canadian Imports of Toothpaste, Denture Cleaners
and Other Oral or Dental Hygiene Preparations (2009-2010):
Breakdown of Value Imports (in USD 000) by Country of
Origin 203

Table 86: Canadian Exports of Shavers (With Self-Contained
Electric Motor) (2009-2010): Breakdown of Value Exports (In
USD 000) by Country of Destination 203

Table 87: Canadian Imports of Shavers (With Self-Contained
Electric Motor) (2009-2010): Breakdown of Value Imports (in
USD 000) by Country of Origin 204

Table 88: Canadian Exports of Toothbrushes (2009-2010):
Breakdown of Value Exports (In USD Thousand) by Country of
Destination 204

Table 89: Canadian Imports of Toothbrushes (2009-2010):
Breakdown of Value Imports (in Thousand USD) by Country of
Origin 205

2. EUROPE 206
Industry Activity in Europe: Year 2010 in Review 206
Natural Cosmetic Market in Europe Fares Well 207
Bright Outlook for Men’s Skincare Products Market 207
Male Grooming Products Market in Select European Countries 208
Bath & Shower Products: Gaining Appeal 209
European Commission Introduces New Packaging Norms for Sun
Care Products 209
Self-Tanning Category Witnesses High Growth 209
Broad Product Assortment with Multiple Benefits Push Sales up
in Lip Care Market 210
Antiperspirants/Deodorants Market 210
New Delivery Formats Drive Deodorant Demand 210
Natural Ingredients Find Favor Over Synthetic 211
Cosmetics Market 211
Table 90: European Personal Care Products Market by
Geographic Region - Annual Sales for the Years 2010 through
2015 in US$ Million for France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe 212

Table 91: European Personal Care Products Market by
Geographic Region: Percentage Share Breakdown for 2011 and
2015 for France, Germany, Italy, UK, Spain, Russia, and Rest
of Europe 213

Table 92: European Personal Care Products Market by Product
Segment- Annual Sales for the Years 2010 through 2015 in US$
Million for Skin Care Products, Oral Care Products, Hair Care
Products, Cosmetics, and Others 214

Table 93: European Personal Care Products Market by Product
Segment: Percentage Share Breakdown for 2011 and 2015 for
Skin Care Products, Oral Care Products, Hair Care Products,
Cosmetics, and Others 215

2a. FRANCE 216
Male Cosmetics Market Growing 216
Suncare Market, a Fast Growing Sector 216
An Overview of Select Product Segments 216
Skin Care & Color Cosmetics 216
Oral Care 217
Male Grooming Products 217
Hair Care 217
French Fragrance Market 217
Table 94: Leading Players in the French Market for
Fragrances by Value (2011) 217
Leading Players in Other Product Categories 218

2b. GERMANY 219
An Overview of the German Market for Personal Care Products 219
Segment Wise Analysis 220
Skin Care 220
Table 95: German Market for Sun Care Products (2010):
Percentage Share Breakdown of Value Sales for Sun Protection
Products, Self-tanning Products, Aftersun Products and
Others 220
Color Cosmetics 220
Natural Cosmetics Makes Inroad 221
Hair Care 221
Table 96: German Market for Hair Styling Products (2009):
Percentage Breakdown of Value Sales for Hairsprays, Hair
Creams, Gels, and Waxes, and Hair Setting Products 221
Male Grooming Products 221
Oral Care 222
Deodorants 222
Table 97: Deodorants Market in Germany (2011): Percentage
Breakdown by Value for Leading Players - Unilever,
Beiersdorf and Others 222
Fragrance 223
Men’s Fragrances 223
Body Care Market 223
Body & Hand Care and Depilatories Market 223
Distribution Channels for Facial Care and BHD Market 224
Leading Players in Other Product Categories 224

2c. ITALY 225
Competitive Scenario: 225
Table 98: Leading Players in Italian Oral Care Market (2010) 225
Italian Cosmetics & Toiletries Market: A Major Global Market 226
Bath Products Market 226
Deodorant Market 226
Table 99: Deodorants Market in Italy (2011): Percentage
Breakdown by Value for Leading Companies - Unilever Italia
SpA, Societa Italo Britannica L Manetti, Beiersdorf SpA and
Others 227
Leading Players in Other Product Categories 227

2d. THE UNITED KINGDOM 228
Beauty and Personal Care Market in the UK Bounces Back 228
The Sub-Premium Segment Locks-In Customers 228
Intense M&A Activity Follows Recovery 229
Cosmetic Retailing Witnesses New Entrants 229
The Color Cosmetics Segment Pushed by Fast Moving Fashion Trends 229
P&G Leads the Hair Care Segment in the UK 229
Hair Colorants to Witness the Highest Growth 229
Table 100: Hair Care Products Market in the UK (2010):
Percentage Share Breakdown by Value Sales for Shampoos, Hair
Conditioners, Colorants and Enhancers, Hair Sprays, and
Others 230
Colgate-Palmolive the Frontrunner in the UK Oral Care Market 230
The Skin Care Products Segment Upbeat 230
Table 101: Sun Care Products Market in the United Kingdom
(2010): Percentage Breakdown of Value Sales for Sun
Protection, Self-tanning, and Aftersun Products 231
Reigning Whites for UK’s Medicated Skin Care Market 231
Demand for Emollient Products Drives Therapeutic Skin Care
Market 231
Men’s Grooming a Rage in UK 231
Table 102: Market for Mens Grooming Products in the UK by
Product Category (2011): Percentage Share Breakdown by Value
for Deodorants and Body Sprays, Fragrance, Skin Care, Shower
Products, Shaving Preparations, and Others 232
Market for Premium Skin Care Range 232
Organic Surge Propels the UK Skin Care Market 232
Baby Products Gains Popularity 232
An Overview of Select Product Segments 233
Skin Care Products 233
Medicated Skin Care Products: Consumers Demand Natural
Ingredients 233
Skin Care and Spa Market 233
Body & Hand Care (BHD) and Depilatories Market 234
Sun Care Market 234
Rising Demand for Suncare Products 234
Table 103: Sun Care Products Market in the United Kingdom
(2011): Percentage Breakdown of Value Sales for Sun
Protection, Self-tanning, and Aftersun Products 234
Deodorant Market 234
Table 104: Leading Players in the UK Deodorants Market
(2011): Percentage Breakdown by Value for Unilever Home &
Personal Care Ltd, Schwarzkopf & Henkel Cosmetics Ltd,
Colgate-Palmolive UK Ltd, and Others 235
Leading Players in Other Product Categories 235
Fragrances Market 235
Mass Fragrance and Fine Fragrance Sector in the UK Fragrance
Sector 236
Women’s Fragrance - An Overview 236
Femininity in Fragrances 236
Men’s Fragrances - Booming Men’s Grooming 237

2e. SPAIN 238
Skin Care 238
Table 105: Leading Players in the Spanish Market for Skin
Care Products (2011): Percentage Breakdown by Values for
L’Oréal España SA, BDF Nivea SA, and Others 238
Body Care Products Market 238
Market Leaders 239
Distribution Channels 239
Oral Care 239
Cosmetics & Toiletries Market 240
Fragrance Market 240
Mass Market 240
Women’s Fragrance Market 240
Men’s Fragrance Market 241
Decline of Male Grooming Sector in Spain 241
Shaving Products Market 241
Increased Spending on Lifestyle and Leisure 242
Disposables - The Predominant Category in Wet Shaving 242
Disposables and Electric Razors Suffering at the Hands of New
Shaving Systems 242
Deodorant Market 242
Leading Players in Other Product Segments 243

2f. EASTERN EUROPE 244
Cosmetics and Toiletries Market 244

2fa. BULGARIA 245
Table 106: Leading Players in the Bulgarian Market for Color
Cosmetics (2011): Percentage Breakdown by Value Sales for Avon
Bulgaria EOOD, L’Oréal Groupe, Oriflame Bulgaria EOOD, and
Others 245

Table 107: Leading Players in the Bulgarian Market for Hair
Care Products (2011): Percentage Breakdown by Value Sales for
L’Oréal Groupe, Procter & Gamble Bulgaria EOOD, and Others 245

Table 108: Leading Players in the Bulgarian Market for Oral
Care Products (2011): Percentage Breakdown by Value for Aroma
AD, Colgate-Palmolive Bulgaria OOD, GlaxoSmithKline Plc, and
Others 246
Toiletry Market 246
Facial Care and BHD Market 246

2fb. CZECH REPUBLIC 247
Anti-Ageing Products 247
Fragrances Market 247
Female Fragrances 248
Male Fragrances 248
Facial Care and BHD Market 248

2fc. HUNGARY 249
A Review of Select product Categories 249
Facial Care and BHD 249
Skin Care 249
Hair Care 250
Oral Care 250
Color Cosmetics 250
Sun Care Products 251
Depilatory Products 251
Fragrances 251
Deodorants 251
Baby Care Products 252
Mens Grooming Products 252

2fd. RUSSIA 253
An Overview of Select Product Segments 253
Color Cosmetics 253
Hair Care 253
Men’s Grooming 253
Wet Shaving - Most Popular Shaving Technique in Russia 253
Deodorants Market 254
Sun Care Market 254
Foreign Brands Dominate the Market 254
After-Sun Products Remain Unpopular 254
Other Product Categories 254
Table 109: Oral Care Market in Russia (2011): Percentage
Breakdown by Value Sales for Colgate-Palmolive (Russia) ZAO,
Procter & Gamble OOO, Gillette Group OOO, and Others 255

Table 110: Leading Players in the Russian Market for
Fragrances by Value (2011): Percentage Breakdown by Value for
Avon Products ZAO, Oriflame Cosmetics ZAO, and Others 255

2g. REST OF EUROPE 256

2ga. FINLAND 256
Cosmetics and Toiletries (C&T) Market 256
Anti-Ageing Products 256
Fragrance Sector 256
Shaving Products Sector 256
Facial and BHD Market 257
Sun Care Market 257
Personal Wash Market 257
Medicated Skin Care Sector 257

2gb. GREECE 258
Cosmetics and Toiletries Market 258
Facial Care and BHD Market 258
Sun Care Market 258
Personal Wash Market 258

2gc. SWEDEN 259
Cosmetics and Toiletries Market 259
Fragrance Sector 259
Women’s Fragrance 259
Men’s Fragrance 259
Facial Care and BHD Market 259
Sun Care Market 260
Personal Wash Market 260

2gd. THE NETHERLANDS 261
An Insight 261
Cosmetics and Toiletries Market 261
Fragrance Market 262
An Insight 262
Female Fragrances 262
Male Fragrances 262
After-Shave Products Sector 262
Skin Care Sector 263

2ge. NORWAY 264
Cosmetics and Toiletries (C&T) Market 264
Anti-Ageing Products 264
Facial Care and BHD Market 264
Others 264
Table 111: Vietnamese Imports of Cosmetic Products (2010):
Percentage Breakdown of Value by Country of Origin 264

Table 112: Turkish Imports of Premium Cosmetic Products
(2010): Breakdown by Value (in 000 USD) for Hair Care
Products, Shaving Products, Fragrances and Perfumes, Hygiene
and Dental Care, and Others 265

Table 113: Turkish Exports of Cosmetic Products (2010) 265

3. ASIA-PACIFIC 266
Leading Brands in Select Categories of Personal Care Products
in Asia (2010) 266
Bath and Showers 266
Cosmetics 266
Hair Care-Hair Shampoo 267
Oral Care- Toothpaste 267
Perfumes and Fragrance 267
Skin Care Products for Men 267
Skin Care Products for Women 267
Medicated Skin Care 268
Select Medicated Skin Care Brands in Asia-Pacific 268
Select Medicated Cleansers/Acne Remedies Brands in Asia-Pacific 268
Skin Whitening Product Manufacturers in Quest for Newer USPs 268
Fragrance Market Underserved 268
Cosmetics and Toiletries (C&T) Market 269
Bath and Shower Products Market 269
Bar Soaps Dominate 269
Body Care Products Market 270
Hand Care Products Market 270
Hair Care Products Market 270
Hair Colorants - The Latest Fad 271
Market Conditions 271
Fragrance Market 271
Trends and Issues 271
Price: A Key Demand Determinant 272
Premium Brands: Slow on the Uptake 272
Women’s Perfumes: Crucial Segment 272

3a. AUSTRALIA 273
Australian Beauty and Personal Care Market Dogged by Various
Factors 273
Waxing Popularity of Internet Retailing 273
Turn-Around in Fortunes Lurking Around the Corner 274
Australian Baby Care Market on a High 274
Anti-aging Products Drive the Skin Care Market 274
Changing Consumer Expectations Drive Product Innovations in
Oral Care 275
Hair Care Market Settles for Moderate Growth 275
Fragrances Sales to Go Up 275

3b. CHINA 276
A Promising Asian Cosmetics and Toiletries Market 276
Middle Class Sector Emerges as a Major Growth Contributor 276
Advent of Internet Drives Consumption 277
Electric Shavers Gaining Ground in China 277
Retail Market Trends 277
An Overview of Select Product Segments 277
Skin Care Market Gains Impetus 277
Table 114: Leading Brands of Skin Care Products in China
(2010): Percentage Share Breakdown by Value for Olay,
L’Oréal, Aupres, Lancôme, Estée Lauder, and Others 278

Table 115: Leading Brands of Fragrances in China (2010):
Percentage Share Breakdown by Value for Chanel, Christian
Dior, BOSS, Burberry, Lancôme, and Others 279
Chinese Skincare Market: Growing Leaps and Bounds 279
Facial Care and BHD Products 279
Body Care, a Fast Growing Market in China 280
Distribution Channels 280
Imports and Exports 280
Hair Care Market 281
Table 116: Leading Brands for Hair Shampoos (including
2-in-1 Conditioning Shampoos), and Hair Conditioners in
China (2010): Percentage Share Breakdown by Value for Head &
Shoulders, Pantene Pro-V, Rejoice, Slek, Bawang, and Others 281

Table 117: Leading Brands for Hair Styling Products, Hair
Colorants, and Hair Masks in China (2010): Percentage Share
Breakdown by Value for Youngrace, Decolor, Maestro, L’Oréal,
Savol, and Others 282
Oral Care Products - Market Overview 282
Cosmetic Products Market 283
Color Cosmetics 283
Table 118: Leading Brands of Color Cosmetics in China
(2010): Percentage Share Breakdown by Value for Maybelline,
LOréal, Aupres, Christian Dior, and Others 284
Male Grooming Products 284
Procter & Gamble Rules Men’s Grooming Market 284
Table 119: Leading Brands of Mens Facial Cleansing
Products in China (2010): Percentage Share Breakdown by
Value for Nivea, Bioré, LOréal, Mentholatum, TJOY, and
Others 285

3c. INDIA 286
Personal Care Products Market in a Nut Shell 287
Table 120: Indian Market for Personal Care Products (2010):
Percentage Share Breakdown by Value for Bath and Shower
Products, Hair Care Products, Skin Care Products, Color
Cosmetics, and Others 287
Select Brands of Personal Care Products by Company in the
Indian Market (2010) 288
Indian Baby Care Market Riding High 289
Trends in Indian Market for Personal Care Products 289
Craze of Herbal Cosmetics 290
Fragrance Market to Boom 290
An Overview of Select Personal Care Product Segments 290
Color Cosmetics 290
Hair Care 291
Male Grooming Products 291
Skin Care 291
Oral Care 292
Table 121: Indian Oral Care Market (2011): Percentage Share
Breakdown by Segment - Toothpaste, Toothpowder and
Toothbrush 292
Shaving Products Market 292
Anti-Ageing Products 293
Bath Products 293
Competitive Scenario 294
Table 122: Indian market for (2011) Bath and Shower
Products: Percentage Breakdown by Value for Leading Players
- Hindustan Unilever Ltd and Godrej Consumer Products and
Others 294
Economy Sector: Popularity of Low-Priced Brands 294
Deodorants Market 294
Table 123: Deodorant Market in India (2011): Percentage
Breakdown by Value for Leading Brands - Axe, Set Wet, Wild
Stone and Others 295
Fragrances 295
India: A Land of Diversity 295

Competitive Landscape 295
Raw Materials Scenario 295
Importance of Foreign Tag 296
Key Position in Exports 296
Globalization Affecting Small Scale Suppliers 296
Good Times Ahead 296
Table 124: Retail Beauty and Cosmetics Market in India
(2010): Breakdown by Value (in US$ Million) by Product
Category 297
Leading Players in Other Product Categories 297

3d. JAPAN 298
Change in Consumer Pattern Continues as Japan Heads towards a
Slow Recovery Post Recession 298
Post Recession, Disparity in Consumer Patterns Remains a Major
Concern 298
Bright Spots Amid the Gloom 298
Future Prospects: A Segmental Analysis 298
Changing Landscape of Japanese Beauty and Personal Care Market 299
Japan - A Potential Gateway to Asian Markets 299
Product Categories with High Market Potential: An Insight 300
An Overview of Select Product Segments 301
Cosmetics Market 301
Table 125: Japanese Market for Cosmetics by Channels of
Distribution (2011): Percentage Breakdown by Volume for
General Distributors, Franchises, Door to Door, and Others 301
Hair Care Products Market 301
Fragrances 302
Japanese Consumers Get Acclimatized to Fragrances 302
Fragrances for Relaxation and Healing 302
Popularity of Low Fragrant Products 302
Perfume and Cosmetics Market Influenced by Younger People 302
Preferences for Fragrances Versatile 303
New Deodorizing Preparations Arouse Consumer Interest 303
Consumer Behavior Trends 303
Table 126: Suncare Market in Japan (2011): Percentage
Breakdown by Value for Leading Players - Shiseido Corp, Kao
Corp and Others 303
Medicated Cosmetics in Japan 304
Table 127: Japanese Market for Cosmetics in Skin Care
Products (2010): Market Share Breakdown of Value Sales for
Skin Lotion, Facial Cleanser, Milky Lotion, Make-up
Cleanser, and Others 305
Competitive Analysis 305
Leading Players in Other Product Categories 305

3e. SOUTH KOREA 306
Premium Products Drive Growth 306
South Korean Consumers Think Different 307
Major Domestic Players Maintain Hold 307
Beauty Specialist Go Strong! 307
Color Cosmetics 307
An Overview of Select Product Segments 308
Skin Care 308
Skin Care: Dominating the Korean Cosmetics Market 308
Oral Care Products 309
Hair Care Products 309
Mens Grooming Range 309
Sun Care Products 310
Leading Players in Select Product Categories 310

3f. TAIWAN 311
Personal Care Products Market: Taiwan 311
Rising Men’s Grooming Sector 311
Toothpastes 311
Skin Care Products 311
Table 128: Taiwanese Market for Personal Care Products
(2009): Percentage Breakdown by Value Imports by Country of
Origin for Japan, US, France, South Korea, Germany, and
Others 312

3g. THAILAND 314
Market Re-gains Stability Post Recession 314
Unilever Takes the Lead 314
An Overview of Select Product Segments 314
Color Cosmetics 314
Hair Care 315
Men’s Grooming Products 315
Oral Care 315
Skin Care 315
Cosmetics Market Overview 316
Table 129: Cosmetics Products Market in Thailand (2010):
Breakdown by Value (in 000 USD) for Skin Care Products,
Hair Care Products, Make Up, Perfume, and Others 316

Table 130: Cosmetics Products Market in Thailand (2010):
Breakdown of Value Imports (in 000 USD) by Country of
Origin 316

4. LATIN AMERICA 317
Emergence of a Strong Middle Class Fuels Growth 317
Leading Manufacturers in Cosmetics and Toiletries Market 317
Facial Care and BHD Market 317
Brazil: A Leading Global Market for Personal Care Products 317
Leading Players in Select Product Categories 319
Future Prospects 319
Table 131: Brazilian Market for Cosmetics and Toiletries by
Leading Product Categories (2010) 320
An Overview of Select Products Segment 320
Skin Care 320
Facial Care and BHD Market 320
Personal Wash 321
Lip Care Products 321
Deodorant Market 321
Fragrance Market 322
Competitive Scenario 322
Table 132: Bath and Shower Market in Brazil (2011):
Percentage Breaking by Value for Leading Players - Unilever,
Natura Cosmeticos and Others 322

4a. MEXICO 323
An Overview 323
Color Cosmetics 323
Hair Care 323
Oral Care 324
Skin Care 324
Male Grooming Products 324
Facial Care and BHD Market 325
Lip Care Market 325
Deodorant Market 325
Fragrance Market 325
Table 133: Leading Players in the Mexican Market for
Fragrances (2011): Percentage Breakdown by Value Sales for
Jafra Cosmetics International, Avon Cosmetics, House of
Fuller, and Others 326
Leading Players in Other Product Categories 326

5. REST OF WORLD 327

5a. MIDDLE EAST 327
The Gulf Region, a Burgeoning Market for Personal Care Products 327
Leading Players in Select Product Categories 328
Table 134: Leading Players in the UAE Market for Bath and
Showers Market (2010): Percentage Breakdown by Value for
Unilever Gulf FZE, Reckitt Benckiser Arabia FZE,
Colgate-Palmolive Co, and Others 328

Table 135: Leading Players in the UAE Market for Color
Cosmetics (2010): Percentage Breakdown by Value for Bourjois
SA, LOréal Middle East FZE, and Others 328

Table 136: Leading Players in the UAE Market for Deodorants
(2010): Percentage Breakdown by Value for Unilever Gulf FZE,
Beiersdorf Middle East, Hans Schwarzkopf & Henkel GmbH & Co
KG, Procter & Gamble Gulf FZE, and Others 329

Table 137: Leading Players in the UAE Market for Hair Care
Products (2010): Percentage Breakdown by Value for Unilever
Gulf FZE, Procter & Gamble Gulf FZE and Others 329

Table 138: Leading Color Cosmetics Brands in Saudi Arabia
(2011): Percentage Breakdown by Value for Max Factor,
Lancôme, Yves Saint Laurent and Others 329

Table 139: Leading Deodorant Brands in Saudi Arabia (2011):
Percentage Breakdown by Value for Axe, Rexona, and Others 330

Table 140: Leading Players in the Saudi Arabian Market for
Hair Care Products (2011): Percentage Breakdown by Value for
Signal, Close up, and Others 330

GLOBAL DIRECTORY

Some of the Companies mentioned:

- Beiersdorf
- Chanel
- Clarins
- Colgate-Palmolive
- Coty
- Dalli-Werke Maurer
- Estee Lauder
- Gillette
- Gucci Groupe Clarins
- Henkel
- LOreal
- LVMH
- Procter & Gamble
- Rocher
- Unilever Group
- Wella
- Wirtz
- Yves