- Language: English
- Published: January 2012
China Telecom Corp. Ltd - IT Sales Opportunities - 2008
- Published: November 2008
- Region: China
- 30 pages
China Telecom Corporation Limited is a wireline telecommunications and broadband services provider, providing telecommunications and information services covering voice, data, image, and multimedia in provinces, municipalities, and autonomous regions in the People’s Republic of China. The principal businesses of the Company are provision of wireline telecommunications and other relevant services, including local telephone, domestic long distance telephone, international long distance telephone, Internet and managed data, leased line and other related services to its subscribers within the service area of the company.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in demand for WiMax services might result in increase in demand for the required infrastructure and access equipments by China Telecom. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for China Telecom.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by China Telecom might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for China Telecom. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that China Telecom will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to China Telecom. Level III opportunities have the lowest scores and hence, unlikely to sell to China Telecom.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators.
TechNavio is built on years of experience of the author’s in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Customer Service
4.2 Customized & Personalized Offerings
4.3 Growth from Bundled Offerings
4.4 Mergers & Acquisitions
4.5 Network Coverage & Capacity Expansion
4.6 Network Security and Performance Management
4.7 Partnerships, Alliances & Licensing
4.8 Producing Own Content for VAS (Value added services)
4.9 Sourcing VAS Content from Third Parties
4.10 Upgrading Network to Enable New Services
Appendix A: Key IT Spending Decision Makers
Appendix B: Definitions
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in This Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score