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Mobile Applications Series: US Smartphone Usage Product Image

Mobile Applications Series: US Smartphone Usage

  • ID: 661947
  • November 2008
  • Region: United States
  • 30 Pages
  • In-Stat/MDR

The smartphone market in the United States has grown rapidly since the introduction of the iPhone. Demand for smartphones and the applications that run on them provides an increasingly profitable revenue source for handset manufacturers, mobile operators, and application developers. This report defines smartphones and covers a brief history of smartphones. Next, the reasons for smartphone adoption are explored as well as the barriers to acceptance of these advanced mobile devices. Following, the results of the 2008 Consumer Mobility Survey (CMS) are presented with a focus on demographics, loyalty to mobile operators, and mobile data usage and expenditures. Finally, the report offers several five-year forecasts. The markets of North America, Japan, China, Europe, and Latin America are discussed, and a global forecast is also presented.

Executive Summary



A Brief History of Smartphones

Growth of the Smartphone Industry

Factors Influencing Smartphone Adoption

Barriers to Smartphone Adoption

Survey Results

Mobile Phone Spending and Features

Historical Spending Trends

Consumer Loyalty and Satisfaction

Mobile Data Spending

Barriers to Mobile Data Use


North America



Latin America



List of Tables

Table 1. Summary of Findings

Table 2. Respondent Features in Current Handsets

Table 3. Historical Total Satisfaction with Mobile Operator

Table 4. Customer Satisfaction—Smartphone Users vs. Traditional Handset Users

Table 5. Mobile Data Usage and Supplementary ARPU

Table 6. Barriers to Mobile Data Use (Multiple Responses Permitted)

List of Figures

Figure 1. North American Smartphone Forecast, 2008–2013

Figure 2. Income Distribution of Survey Respondents

Figure 3. Ethnic Distribution of Survey Respondents

Figure 4. Historical Mean Phone Purchase Price, 2004–2008

Figure 5. Mean Spending on Current Mobile Phone vs. Mean Spending on Future Mobile Phone

Figure 6. Smartphone Respondent Handset Brands

Figure 7. Traditional Handset Respondent Handset Brands

Figure 8. Features Users Would Pay More for In Future Handset

Figure 9. Mobile Operator—Smartphone Users vs. Traditional Handset Users

Figure 10. Users Planning to Switch Operators in the Next 12 Months

Figure 11. Mobile Data Plan Purchases

Figure 12. Respondents Who Pay Supplementary Charges for Data Access or Premium Entertainment

Figure 13. Global Smartphone Forecast, 2008–2013

Figure 14. North American Smartphone Forecast, 2008–2013

Figure 15. Japan Smartphone Forecast, 2008–2013

Figure 16. Asia/Pacific Smartphone Forecast, 2008–2013 (Excludes Japan)

Figure 17. EMEA Smartphone Forecast, 2008–2013

Figure 18. Latin America Smartphone Forecast, 2008–2013

Note: Product cover images may vary from those shown

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