13th Annual LGBT Tourism Study – US Profile
Community Marketing Inc, December 2008, Pages: 50
This year, our study’s industry, media and educational partners include IGLTA, ASTA, ATME, USTOA, CLIA, NTA, DMAI, Travel Weekly and the University of Nevada. The largest, most representative, and most respected in the industry, CMI’s research studies are frequently quoted in the New York Times, Wall Street Journal, USA Today, Chicago Tribune, Los Angeles Times, Miami Herald, BrandWeek, and other leading media.
Since 1994, CMI’s Gay & Lesbian Tourism Study data and insights have provided a powerful foundation for many gay travel, tourism and hospitality initiatives around the world. CMI’s research can bring your organization a statistical basis for development, growth and leadership in the gay tourism industry.
Understand your Market: Focus on your Unique Opportunities
The gay market is still emerging, yet competitive elements are already developing within certain sectors.
-Where should you focus your resources?
-Where does your growth potential lie, and how can you emerge as a leader?
-How can you best compete (or cooperate)?
Today, gay and lesbian marketing is about segmentation and stratification. Gays and lesbians want to be reached on a personal level, according to individual interests and preferences. On a foundation of market intelligence, you can identify the best market segment matches for your products and services, dramatically improving the results of your marketing and advertising investment.
The report contains 50 pages of data, analysis, color charts and an executive summary of key findings, detailing these important topics, and more:
-Traveler Demographics
-Travel Frequency
-Group Travel
-Top Destinations: US and Worldwide
-Leisure Activities
-Ad Recall
-Business travel
-Pride and Special Event Travel
Combined with trend insights and comparisons to mainstream consumers, this is the most comprehensive presentation of gay and lesbian traveler preferences ever published. The 13th Annual Gay & Lesbian Tourism Study provides the insights and market intelligence you need to make informed marketing and product development investments. Includes a free copy of our 12th Annual Gay & Lesbian Tourism Study!
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